Groove (legacy product)
969 Reviews and Ratings
What is Groove (legacy product)?
Groove by Clari is a legacy Sales Engagement product for organizing prospect outreach, capturing sales activity, and guiding seller workflows across email, calendar, CRM, and campaign tools. On August 14, 2023, Clari acquired Groove and integrated it as the sales-engagement layer of the Clari Revenue Platform.
Following Clari’s subsequent merger into Salesloft in 2025, Groove became part of the combined Salesloft platform. Salesloft unified the companies under its brand on September 2, 2026; Groove functionality continues within Salesloft’s sales-execution and revenue-platform capabilities rather than as an independent product line.
Key Capabilities
- Sales outreach: Coordinates prospect engagement through automated campaigns and structured playbooks.
- Activity capture: Records sales activity to maintain CRM data and visibility into seller execution.
- Seller workspace: Connects email, calendar, CRM, and other revenue tools within the seller workflow.
- Workflow automation: Reduces manual administrative work through automated tasks and activity capture.
- Sales guidance: Provides engagement tools, recommendations, and assistant functions for revenue teams.
- Pipeline execution: Helps teams maintain consistent outreach and follow-up activity across sales opportunities.
- Revenue-platform integration: Connects seller execution data with Clari-originated forecasting, deal-management, and revenue-intelligence capabilities now operating under Salesloft.
Audience & Use Cases
- Audience: Sales development representatives, account executives, sales managers, and revenue-operations teams.
- Use cases: Running prospecting sequences, standardizing seller follow-up, capturing sales activity, and connecting sales execution with pipeline and forecasting workflows.
Technical Specifications
- Core workflow: Sales engagement and prospecting.
- Product status: Legacy product and former Clari sales-engagement layer; capabilities continue under the Salesloft brand.
- Connected systems: Email, calendar, CRM, and revenue-tool integrations.
- Automation: Campaign execution, playbooks, activity capture, workflow actions, and follow-up support.
- Data handling: Captures seller activity for CRM records and revenue-analysis workflows.
- Platform context: Part of the combined Salesloft revenue platform, alongside forecasting, conversation intelligence, deal management, and sales-execution capabilities.
Categories & Use Cases
Technical Details
| Deployment Types | SaaS |
|---|---|
| Mobile Application | No |
FAQs
What is Groove (legacy product)?
Groove by Clari is a legacy Sales Engagement product for organizing prospect outreach, capturing sales activity, and guiding seller workflows across email, calendar, CRM, and campaign tools. On August 14, 2023, Clari acquired Groove and integrated it as the sales-engagement layer of the Clari Revenue Platform. Following Clari’s subsequent merger into Salesloft in 2025, Groove became part of the combined Salesloft platform. Salesloft unified the companies under its brand on September 2, 2026; Groove functionality continues within Salesloft’s sales-execution and revenue-platform capabilities rather than as an independent product line.
What are Groove (legacy product)'s top competitors?
Salesloft, Outreach, and InsideSales Playbooks are common alternatives for Groove (legacy product).