HG Insights Platform

Score9.2 out of 10

61 Reviews and Ratings

What is HG Insights Platform?

The HG Insights platform provides a view into global industries, markets, and companies allowing users to identify the most valuable opportunities and build strategies to maximize revenue and accelerate growth.

Categories & Use Cases

Media

Screenshot of the HG Insights Opportunity Generator.

Screenshot of HG Insights' Market Analyzer, used to interactively explore and act on your total addressable market, competitive dynamics, and whitespace with speed and confidence.

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Screenshot of the welcome screen.

Industry-Specific Information
The quality and completeness of industry-specific information, e.g., the progress or success of clinical trials in the pharmaceutical industry
Category average: 8.5
Company information
Information about companies/accounts is available and high quality.
Category average: 8.3
Market Insights and Reports
Reports, newsfeeds, and information related to events, industry trends, or competitive insights.
Category average: 8.3

Search Tools
The quality and effectiveness of tools to help locate specific and relevant information within the platform
Category average: 8.1
Competitor Research
Quantitative and qualitative tools that are used to identify competitors and assess their strengths and weaknesses, with a view toward identifying competitive advantages and opportunities for improvement.
Category average: 7.9

#1 most frequent

Professional, Scientific, and Technical Services

“Tech Stack data is invaluable”
— SVP Revenue Operations, Oracle

#2 most frequent

Information

“The HG Insights Platform is helpful in researching leads and data enrichment for the accounts in our database. It has a unique feature that allows you to see the software stack for each company they have a profile on and follow softwares tagged with similar categories to your product.”
— GTM Systems Analyst, Jama Software

Pros

Robust technographic data capabilities for tracking technology stacks
Effective account prioritization and scoring for sales enablement
Reliable firmographic information approximating actual company data

Cons

Data accuracy and completeness issues, including outdated tech data and niche coverage gaps
Limited integration capabilities with CRM (e.g., Salesforce) and marketing software
Insufficient data granularity and coverage for non-NAMER accounts, SMBs, and specific spend

Shiam Zafar

Business System Analyst in Engineering at Intercom (1001-5000 employees)

Use Cases and Deployment Scope

We use this tool to get a lot, we use a lot of clay, and we use AI in prompts for our reps to find out accounts that are using Voice, which companies have voice agents. And inside was the only tool that we found that had that information, and we used it in our prompts, and we were able to get that done. So now we can identify accounts that have been used.

Pros

Giving us data, that's the word we use it for, and giving us better data. It's not many other companies that have, so it's a very useful tool.

Cons

I haven't found any, so I'll let you know what I found.

Return on Investment

It has a big, big impact, a huge impact, because we were able to identify that it resolved the problems where we were trying to sell our voice and see how it can beat other customers. So finding our competitors, which helped us a lot.
It definitely helped a lot because, since we introduced a new product, we are trying to find our competitors. So it was like this was a bottleneck, not able to know which customers are using voice support. So we were able to get that and to be able to not only extract and bring that information in front of the users so that we can identify the accounts and they can start working on it, save time, save money, and get the business done.

Usability

Other Software Used

LinkedIn Premium Business

Verified User

Manager (51-200 employees)

Use Cases and Deployment Scope

We use install and intent data to help feed our propensity models and gauge what accounts are interested in speaking about and what problems they may have that need solving. We also use the HG Insights Platform as the primary firmographic base for building or matching account lists that meet criteria for any given campaign. When consolidated with our own data base as well as a few other brokers we find that we have a good overall feel on where any one account might be in a buying cycle.

Pros

Split of Intent between Evaluating and Researching
Wide range of products available in the technographic data
Accurate firmographic information
Expansive number of estimated budgets
Cloud Relationship of an account

Cons

integration with SFDC could be better
Sometime provides back an incorrect/no match when a better is available from an uploaded file, though this is getting slightly better
A way to gauge how many hits you will get off an intent topic before selecting them so you don't feel like one is going to waste could be useful.

Return on Investment

I don't massively get involved in financial matters, but the propensity models we use internally to help run our campaigns are certainly a big factor when our sales people approach our clients.
Every campaign sold now comes with a flat data fee for us to run and use a propensity model for the activity we complete on behalf of our clients.
Whilst the client will never see the raw data behind the model (of which HG does play a part along with our other data sources) they are briefed on the methodology and reasoning behind them.

Usability

Alternatives Considered

ZoomInfo Sales, Lusha, PitchBook, Cognism, Bombora, 6sense and Aberdeen

Other Software Used

ZoomInfo Sales, PitchBook, Lusha, 6sense

Verified User

Consultant in Customer Service (10,001+ employees)

Pros

GTM Strategy Building
Account Prioritisation Strategies
High Customer engagement opportunities

Cons

Data Accuracy
Integration flexibility
Real time buying updates

Return on Investment

Improved Sales Efficiency
Higher conversion rates
Lacks mature data driven process

Usability

Roger Conarroe

Sr. Pricing Analyst in Sales at Optiv Inc. (1001-5000 employees)

Use Cases and Deployment Scope

We primarily use the HG Insights Platform to evaluate the cybersecurity maturity, tech stack, spend potential and intent for both our clients and new prospective clients

Pros

Data has been quite reliable
usability of site is very easy
team has been very responsive when there are needs

Cons

we would love if we could drill down in more detail into security related spend and install data. Seems like there is good potential of this with the new TrustRadius relationship

Return on Investment

it is hard to quantify currently, but word on the street among sales team is positive
we are trying to tag new leads with a field indicating they are HG, but it is in process

Usability

Other Software Used

Salesforce Data Cloud, Microsoft Power BI

Ari Rice View profile

GTM Systems Analyst at Jama Software (201-500 employees)

Use Cases and Deployment Scope

The HG Insights Platform is helpful in researching leads and data enrichment for the accounts in our database. It has a unique feature that allows you to see the software stack for each company they have a profile on and follow softwares tagged with similar categories to your product. I also find it easy to use and integrate with our CRM.

Pros

Tech stack tracking
Ease of use
Integrations with our CRM

Cons

Connectivity to our marketing software
Ability to admin (create users, etc) independently
More robust enablement

Return on Investment

It is helpful for efficiency in a data cleaning project
It has a unique angle for demand generation
It improves the revenue operations flow

Usability

Alternatives Considered

Crunchbase, ZoomInfo Marketing and Demandbase One

Demandbase One

GTM Workspace Powered by ZoomInfo

6sense

HG Insights Platform

What is HG Insights Platform?

Categories & Use Cases

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