ironSource (or Supersonic before ironSource and Supersonic merged under the ironSource brand) is a mobile app monetization and mobile advertising application. ironSource (the company) is headquartered in Tel Aviv.
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anti-fraud controls
Not enough inventory on small countries
CPMs are quite expensive … Helps us deliver on our campagins, improving ROI
Inventory quite expensive, decreasing ROI
Not transparent on margins, which is not good for the business