LeadSquared

Score7.6 out of 10

103 Reviews and Ratings

Community insights

TrustRadius Insights for LeadSquared are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Intuitive User Interface: Several users have praised LeadSquared for its highly intuitive and user-friendly interface. Users appreciate the simplicity and ease of navigation, which allows for efficient task management and lead tracking. The intuitive interface enables users to quickly perform tasks and effectively manage their leads.

Responsive Customer Support: Many reviewers consistently praise the customer support provided by LeadSquared. They mention that the support team is highly active, helpful, and responsive. Users appreciate the prompt assistance provided by the support team in resolving issues and addressing queries, ensuring a positive customer experience.

Wide Range of Features: Users appreciate the wide range of features and functionalities offered by LeadSquared. They specifically mention the simplicity of setting up campaigns and seamless integration with WordPress websites. This ease of use allows users to streamline their workflows and effectively manage their marketing efforts.

Reviews

41 Reviews

LeadSquared - The Go-To CRM for Sales

Rating: 7 out of 10

December 3, 2024

Use Cases and Deployment Scope

We mainly use LeadSquared for driving our sales process. We use LeadSquared for both B2B and B2C purposes. Using the lead and activity model, it allows us to track our leads and follow up with them. We use the Lead + Activity API to capture a bunch of lead sources into LeadSquared. We have also integrated Telephony and Whatsapp messaging features (Converse) with LeadSquared which allow us to track calls and messages from within LeadSquared. The tasks feature is very useful making it easy to track followups. Using smart views, we look at the open leads, pending tasks and track them effectively. We also use a bunch of forms and automations to create our workflows which help for more effective effort on leads.

Pros

Automations : LeadSquared has a very good automation tool using which I can update lead fields, send Whatsapp messages, send emails, create tasks, wait for events and many other things. Using this, we are able to completely automate the workflows.
Smart Views : Smart Views allow us to configure a view for an agent according to our requirement. For an example, for our retail outlets we have created tabs for daily follow ups, open leads, overdue and pending tasks, etc.
Integrations: Using the Apps marketplace, we are able to integrate LeadSquared with various other apps. In our organization, we have integrated Shopify, Telephony apps like Ozonetel, Servetel and Ameyo and Whatsapp Business Providers like Gupshup. In addition to this, there are plenty of apps for us to explore which we intend on doing.

Cons

UI is old and clunky, overall loading time could be much better.
The SIERRA report making tool is counterintuitive and unnecessarily complex at times.
The advanced search mechanism is buggy at times. Telephony integrations can be more robust.

Likelihood to Recommend

1. Very suitable for an omnichannel business, as it can capture both online and offline lead sources and allows for follow ups.
2. Very suitable for call centers as lead and call tracking can be done very easily using LeadSquared.
3. Not very suitable for on field sales. Even though the mobile app does facilitate portability, the overall experience does not come close to the desktop version which is not feasible for an on field sales representative to use.

Rishit Upadhyay

Associate Product Manager in Product Management at The Sleep Compant (201-500 employees)

Vetted Review

1 year of experience

Verified on LinkedIn

LeadSquared the best CRM tool

Rating: 9 out of 10

February 7, 2022

Use Cases and Deployment Scope

We are using LeadSquared as a CRM tool in our organization, we manage all the customer data and its relevant details, communication history, our performance funnel, Attendance history, Call reports with the help of this CRM tool. All required fields of the customer such as name, mail id, contact number, source campaign, usage history are recorded in the LeadSqared for reaching them with clear data. It helps us in getting the deals done with better lead optimization.

Pros

Call history is recorded like dialed calls, connected calls, total talktime in a daily, weekly, monthly, yearly, and on a custom basis.
The activity history of both customers, and employees are shown clearly, which help us a lot in understanding the interest of the customer, and their communication history with the organization.
Daily attendance history and man-days management can be done.
Sales performance and their values are mapped clearly.

Cons

Need to improve the stability of the portal.
Sometimes, it delayed in catching the call histories.
Customer service and their response time for query resolving need to improve.

Likelihood to Recommend

LeadSquared is best for all enterprises who wants to manage the customer data i.e, leads in an effective manner. It is well suited in sales management, and call centers.

Irfanudeen S

Senior Business Development Associate in Sales at Vedantu Innovations Pvt Ltd (5001-10,000 employees)

Vetted Review

3 years of experience

Leadsquared increase my teams productivity!

Rating: 8 out of 10

December 20, 2020

Use Cases and Deployment Scope

Leadsquared is used by my team for their CRM purpose. We have a number of leads coming in and we address those leads with the right person of contact. The whole process of getting leads, to converting it to a possible candidate or account. Leadsquared functioned its fullest to help us and make it easier for us to use the product. It's customisable according to your teams' requirements.

Would recommend it to others who are looking for a top-notch CRM under budget with one of the best user experience and customer service.

Pros

Capturing leads
Daily reports of the leads
Customization
Dashboards

Cons

Easy integration
High user friendly experience, as i was little confused intially

Likelihood to Recommend

Leadsquared is well suited for small to medium-sized enterprises where the team is small and you have a lot of areas to explore.

Every team can have their suites/ accounts customised accordingly. I am not sure if I can compare it for bigger enterprises but I feel this best of best to get your work done more efficiently.

Verified User

Account Manager in Professional Services (11-50 employees)

Vetted Review

LeadSquared is your go to platform for CRM, LMS

Rating: 9 out of 10

September 29, 2020

Use Cases and Deployment Scope

We have used Leadsquared (or LSQ as most people fondly call it) as our CRM software for all 6 websites. We have used all the basic features as well as some unique ones available in their CRM. Things from email campaigns, landing page creations, lead form integrations to tasks like automation, third-party integrations like FB, Whatsapp, SMS vendors, etc have all been tried and tested from our end. LSQ is our go-to place for all data requirements. Reports are very intuitive and easy to understand apart from the easy Lead Management System inbuilt inside the platform as part of the entire CRM. Top this with the service which they provide, always available just a call away. Be it the account manager, finance team, support team, and most importantly the Tech-wizard they provide you as a customer. The journey has been so smooth that it feels like we have been working together for ages. The entire team has been so closely involved that we feel that they are part of our organisation and not just another service provider.

Pros

Flexibility and eagerness to update and customize as per client requirements.
Support & Service.
New age tools and technologies integration.
Easy to use interface.
Reports and Data Management.

Cons

Landing Page Feature can be improved.
Inbuilt Calling System/integration can be added.
Can look to extend features like Chatbots in the offering.

Likelihood to Recommend

LeadSquared offers end to end CRM functionalities at competitive pricing in the market and becomes an easy fit for most of the startups and companies in their growth phase. Having said that, some features are missing but they are on an roadmap and might surprise people out there with their evolving CRM.

Aniruddh Rathore

AVP, Digital Marketing & Growth in Marketing at Univariety (51-200 employees)

Vetted Review

1 year of experience

A must have tool for every sales and marketing team

Rating: 9 out of 10

Incentivized

August 20, 2019

Use Cases and Deployment Scope

LeadSquared is used by my organization for generating quality leads for our services and apart from this we are using it for marketing too, for example, we are using it to send important information and announcements and initiatives to our existing customers and target prospects. We are managing all our cold as well as the warm leads in this tool. It is used by the department only not by the whole organization, we are using it for the Marketing and Sales team. If I talk about what business problem LeadSquared is solving, then I'll just say our lead generation process. Yes, we are primarily using it for lead generation and database management.

Pros

LeadSquared is doing a great job in providing a detailed dashboard of all the campaigns and these dashboards are very informative and easy to understand, like open rate, bounce rate, click rate, etc.
LeadSquared is great when it comes to 100% inbox delivery rate and I can say that this is one of the best features in it.
LeadSquared's user interface is very easy to understand and easy to use as well.

Cons

LeadSquared is a little bit expensive compared to other slimmer products, so they need to think about it.
Sometimes LeadSquared gets stuck when I use it to run a large campaign, I would like them to improve this.
LeadSquared creates a problem in slow internet connections, so I guess this is also an improvement area for them.

Likelihood to Recommend

LeadSquared is well suited when it comes to a 100% inbox delivery rate and dashboard feature like click rate, open rate, bounce rate, etc. LeadSquared is less appropriate when we compare its price to similar products. Sometimes it is difficult for a small organization to afford this but on the other hand, I must say that it is worth to spend.

Asif Ismail

Manager Sales and Pre-Sales in Sales at Simtest Dynamics LLP (201-500 employees)

Vetted Review

5 years of experience

LeadSquared, a good platform

Rating: 9 out of 10

July 14, 2019

Use Cases and Deployment Scope

Lead management is very easy and user-friendly. Also, other platforms can be synchronized easily. Reminders and notifications also come in a short and precise manner. Multiple tab operation on the website needs a bit of improvisation. I hope to see an update on this very soon. I will definitely recommend LeadSquared to all professionals.

Pros

Other platform sync.
Short and sweet notifications and reminders.
Location accuracy.
Overall lead updating.

Cons

Tab shuffling.

Likelihood to Recommend

LeadSquared is well suited for all organizations where lead-based work is there. From core retail to customary organizations, it is very adaptive.

Shardul Vadnerkar

Technical Retail Associate in Professional Services at OLX Cash My Car (201-500 employees)

Vetted Review

1 year of experience

Amazing Marketing Automation & Lead Managemnt Tool

Rating: 8 out of 10

September 28, 2018

Use Cases and Deployment Scope

We use LeadSquared to manage our registered users and engage with them via Marketing Automation. It has multiple features to facilitate Marketing and Customer Success teams to provide a seamless customer experience. Our Account manager and Technical support team has been very proactive and helpful in our journey to integrate our application with the tool. While it has some cool features and amazing support teams, there are few limitations in capturing the lead source when users register from the mobile application, and also users registering from specific browsers in some instances. I hope the Leadsquared engineering team will overcome such challenges in the future.

It would be unfair If I don't mention Pratheek's name, who manages our account. He has been very proactive and Mr.Dependable for any kind of help and support required anytime.

Pros

Marketing Automation Features
Lead Management
API Integration with other applications
Account Management & Support team

Cons

Capturing lead source from mobile app/some specific browsers

Likelihood to Recommend

Its suitable for Lead management and customer success teams and it would be great if it provided ticketing facility for customer support team.

Ram Kishore

AGM Marketing Communications in Marketing at DocOnline (51-200 employees)

Vetted Review

2 years of experience

View profile

Value for Money, Product with an effective Support Team

Rating: 8 out of 10

March 20, 2018

Use Cases and Deployment Scope

LeadSquared is used as an integrated marketing and our sales/leads automation tool in our organization for 100% of our leads which are obtained from the web - this will include website leads, landing page leads, toll-free number leads, affiliate and partner leads, social media leads etc. Our fulfillment channels include website and call centers and integration and customization with relation to all these leads sources and fulfillment channels was required by the CRM solution. We have been able to address lead prioritization, tracking, leads and sales attribution, sales and lead automation etc.

Pros

Value Proposition - The features and service the product offers is great for the price point at which they operate.
Service is very customized and personal. Customer Success team is very thorough with their follow-ups and make sure they go the extra mile to get things done.

Cons

Some basic requirements for BFSI were not part of the initial product offered to us. We had to wait for some time to get it included in the product and had to work around with stop gap solutions.
Reports section can be better with more customization related to industry and direct link to data view.

Likelihood to Recommend

Small and medium enterprises and teams would benefit with the value proposition that LeadSquared brings to the table. It provides a one-stop shop for a majority of your marketing-sales requirements. Its integrated solution provides salesforce, leads and customer automation at your fingertips.

Sanju Mathew George

Senior Manager - Digital Sales in Sales at Bharti AXA General Insurance (1001-5000 employees)

Vetted Review

1 year of experience

View profile

LeadSquared an agile tool to enhance your business

Rating: 8 out of 10

March 20, 2018

Use Cases and Deployment Scope

Our organization uses LeadSquared to power our new telly assisted online sales channel. The lead capture is seamless from all sources using LeadSquared. We have used the automation features as well to engage with customers without delays and optimize our call center. I can say that LeadSquared has helped us to improve our conversion rate. We use the SMS & Email campaign module, seems to work fine.

Pros

Automation's are easy to build and can be modified as per business requirements quickly
The built-in connectors to third-party tools like a telephony system or platforms like Facebook are very easy to use.
The API connectors & Web-hooks are simple to use and can be integrated with your core systems.

Cons

Reports section can be improved.Currently, it does not allow schedule reports to management if they are not a user. Scheduling reports in multiple formats like CSV, EXl or PDF is not available.
Callers are not able to view their appointments for the day in a single view
Dashboard required has a lot of UI issues and needs an overhaul
User management needs to be improved. There are additional users consumed just to manage call routing attest in our use case.

Likelihood to Recommend

Its an ideal platform for quick setup and gets your business going as it is very powerful and allows a lot of customization and adapts to your use case unlike large CRM's.

Prasad Subramanian

General Manager- Digital Marketing in Marketing at Exide Life Insurance (5001-10,000 employees)

Vetted Review

1 year of experience

View profile

I would recommend LeadSquared

Rating: 8 out of 10

March 16, 2018

Use Cases and Deployment Scope

I have been using LeadSquared for a year now. Its interface is quite intuitive and APIs are easy to integrate with your online applications. I really like the built-in reports template, plus you also have an option to create your own. Also, LeadSquared Support team is highly responsive to the tickets. Finally, LeadSquared organizes a lot of webinars on various topics which keeps you updated with the latest trends in the digital marketing space.

Pros

Automation
Email Campaigns
Smart Views
Adwords and Facebook Data sync webhooks
Email & SMS templates

Cons

Get the device or operating system level data for the users into custom fields of any lead.
Get the Adwords campaign level data related to keywords, Adgroup and Ads into custom field of any lead.
Ease of creating the automation level report under report section. Right now, these reports are available for every automation.

Likelihood to Recommend

It's a very nice lead nurturing platform and suitable for small to mid level enterprises where leads are still managed using Excel sheets. Using Leadsquared, you can track first and last touch point of any lead. In case, you want to track multiple touch points, LeadSquared may not be that useful.

Navdeep Trivedi

Head Digital Marketing in Marketing at People Combine (1001-5000 employees)

Vetted Review

1 year of experience

View profile

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LeadSquared - The Go-To CRM for Sales

Rating: 7 out of 10

December 3, 2024

Use Cases and Deployment Scope

Pros

Automations : LeadSquared has a very good automation tool using which I can update lead fields, send Whatsapp messages, send emails, create tasks, wait for events and many other things. Using this, we are able to completely automate the workflows.
Smart Views : Smart Views allow us to configure a view for an agent according to our requirement. For an example, for our retail outlets we have created tabs for daily follow ups, open leads, overdue and pending tasks, etc.
Integrations: Using the Apps marketplace, we are able to integrate LeadSquared with various other apps. In our organization, we have integrated Shopify, Telephony apps like Ozonetel, Servetel and Ameyo and Whatsapp Business Providers like Gupshup. In addition to this, there are plenty of apps for us to explore which we intend on doing.

Cons

UI is old and clunky, overall loading time could be much better.
The SIERRA report making tool is counterintuitive and unnecessarily complex at times.
The advanced search mechanism is buggy at times. Telephony integrations can be more robust.

Likelihood to Recommend

Rishit Upadhyay

Associate Product Manager in Product Management at The Sleep Compant (201-500 employees)

Vetted Review

1 year of experience

Verified on LinkedIn