Item: LeadSquared
Rating: 8
Author: Navdeep Trivedi

Overall Satisfaction with LeadSquared

Use Cases and Deployment Scope

I have been using LeadSquared for a year now. Its interface is quite intuitive and APIs are easy to integrate with your online applications. I really like the built-in reports template, plus you also have an option to create your own. Also, LeadSquared Support team is highly responsive to the tickets. Finally, LeadSquared organizes a lot of webinars on various topics which keeps you updated with the latest trends in the digital marketing space.

Pros and Cons

Pros

Automation
Email Campaigns
Smart Views
Adwords and Facebook Data sync webhooks
Email & SMS templates

Cons

Get the device or operating system level data for the users into custom fields of any lead.
Get the Adwords campaign level data related to keywords, Adgroup and Ads into custom field of any lead.
Ease of creating the automation level report under report section. Right now, these reports are available for every automation.

Return on Investment

Leads Management has become very easy.
Automated Lead Nurturing helps reduce a lot of manual work.
A lot of our time goes into creating custom reports. Making the reporting feature more flexible and robust will help in saving a lot of time and energy.

Likelihood to Recommend

It's a very nice lead nurturing platform and suitable for small to mid level enterprises where leads are still managed using Excel sheets. Using Leadsquared, you can track first and last touch point of any lead. In case, you want to track multiple touch points, LeadSquared may not be that useful.

LeadSquared Feature Ratings

Comments

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I would recommend LeadSquared