Value for Money, Product with an effective Support Team
Overall Satisfaction with LeadSquared
LeadSquared is used as an integrated marketing and our sales/leads automation tool in our organization for 100% of our leads which are obtained from the web - this will include website leads, landing page leads, toll-free number leads, affiliate and partner leads, social media leads etc. Our fulfillment channels include website and call centers and integration and customization with relation to all these leads sources and fulfillment channels was required by the CRM solution. We have been able to address lead prioritization, tracking, leads and sales attribution, sales and lead automation etc.
Pros
- Value Proposition - The features and service the product offers is great for the price point at which they operate.
- Service is very customized and personal. Customer Success team is very thorough with their follow-ups and make sure they go the extra mile to get things done.
Cons
- Some basic requirements for BFSI were not part of the initial product offered to us. We had to wait for some time to get it included in the product and had to work around with stop gap solutions.
- Reports section can be better with more customization related to industry and direct link to data view.
- Better Lead Attribution, hence correcting budgets and focus on respective lead sources
- Frees up salesforce by automating tasks and enabling drip campaigns for leads
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