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Lob

Score8.5 out of 10

33 Reviews and Ratings

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What is Lob?

Lob in San Francisco provides the building blocks for developers to automate offline correspondences. Enterprise companies use Lob’s suite of APIs to mail fully dynamic and personalized customer communications with print media. Lob also provides insight into deliverability with piece-by-piece tracing and a proprietary Print Delivery Network to streamline production across fully redundant nodes all over the country.

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Categories & Use Cases

Media

Screenshot of Lob's available integrations, that include CRM, CDP or marketing automation tools.
Screenshot of Lob Analytics. These demonstrate the value of every send and find winning strategies with advanced analytics.
Screenshot of Lob Template Gallery. This includes professionally designed templates optimized by a team of experts.
Screenshot of Lob analytics dashboard shows trackable events from direct mail campaigns.

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Screenshot of Lob's available integrations, that include CRM, CDP or marketing automation tools.

Who Buys & Uses Lob

Lob Reviews

What users are saying about Lob.
View all Lob reviews

Pros

  • Automates print and mail workflows, significantly reducing manual effort
  • Streamlines direct mail operations with robust printing and mailing capabilities
  • Offers effective API integration for broader marketing automation

Cons

  • User Interface is perceived as complex with a steep learning curve
  • Limited visibility and detail in mail tracking and reporting
  • Challenges reported with data integration and handling

Nice mailing automation process

Incentivized
Erick VegaView profile
Data Engineer in Research & Development at LeaseEnd (201-500 employees)

Use Cases and Deployment Scope

We use Lob for cold mail advertizing to thousands of contacts across the Unites States every week. Lob adresses the automation of our organization's entire mailing process by enabling multiple campaigns creation, creatives, quick delivery times, and reporting through its APIs and webhooks.

Pros

  • Fast letters delivery
  • Simple and easy APIs
  • Quick 1:1 support response

Cons

  • An API endpoint to get a campaign cost would be helpful
  • Some reporting sections like Mail Analytics > Engagement does reload on date filter change
  • Support for QR codes on the 2 sides of a letter. Currently only supported on one side.

Return on Investment

  • Lob has enable us to monitor 100% percent of our mail pieces though their webhooks
  • Lob delivers 4 days faster than other providers like Printmail
  • Lob has complety remove our business need to worry about envelope compliance based on state

Usability

Great mail campaign tool.

Incentivized
Verified User
Employee in Marketing (11-50 employees)

Use Cases and Deployment Scope

We use it to send mass-printed mailers to our agents and one-time mailers about properties people are interested in when visiting our site. We need a cost-effective option to send postcards to our real estate agents, and we need them sent in a timely manner. We tend to use this for Just Listed, Just Sold, upcoming auctions, and sometimes there are general ones that an agent just wants to get their name out.

Pros

  • Ease of use on the website.
  • Showing your campaigns and ease of reviewing them.
  • Submitting a campaign is really straightforward and easy to use.

Cons

  • Probably an easier way to focus on tracking the specific campaign when reviewing it. Not going back to the list of ALL individual mailers going out.
  • Loading the mail list used to be really easy, but sometimes it seems more finicky with the extra columns in there. Perhaps a warning about that?
  • Ease of tracking: when it says there are failed mail pieces, send us a clear, easy-to-understand report on which ones failed and why.

Return on Investment

  • The hard part is that the agents mostly see the returns over us, so I don't know the specific numbers.
  • Some agents have great responses; others not as much. Or they get 75% of their mailers returned, and we don't know why.

Usability

Other Software Used

HubSpot Sales Hub

So happy to make the switch to Lob

Incentivized
Verified User
Manager in Marketing (201-500 employees)

Use Cases and Deployment Scope

Lob replaced our previous direct mail platform which lacked post-pay options, easy reporting and campaign tagging so that we could drill down deeper into our analytics and define success for individual campaigns. We are also able to automate much more than before creating more time for our team to collaborate on new ideas and work more efficiently and more effectively.

Pros

  • Reporting - real-time spend and volume helps me with budgeting for each quarter.
  • Post-pay billing - this is huge for our team as we are never having to check our platform to make sure that we have enough funds pre-loaded for a campaign to send.

Cons

  • Stored suppression lists - we are working with the development team to have an internal part of the platform that will save our suppressions lists so that those don't have to be managed outside of Lob
  • Integration with Customer.io - we are currently getting by with webhooks and APIs for our data transfer to Customer.io but it would be amazing if there was a direct integration so more members of our team could create automated campaigns with ease.

Return on Investment

  • Greater insight into deliveries - we can now see every step of the way with tracking a direct mail piece through our campaigns
  • More efficient budgeting - real time reporting on campaigns and post-pay allow us to better track our campaigns against budget and make crucial decisions regarding our send volume

Usability

Alternatives Considered

Postalytics and Twilio SendGrid

Other Software Used

Customer.io, Tango Card, Sigma Computing

My personal thoughts on lob.

Incentivized
Verified User
Executive in Sales (11-50 employees)

Use Cases and Deployment Scope

Lob makes it easy for us to send direct mail to customers and for our clients to send direct mail to theirs. They offer an easy-to-integrate API that makes it effortless for our team to send mailers.

Pros

  • They have great technology.
  • Their mail prices are reasonable.
  • They offer a lot of continuing education on mail.

Cons

  • Lob could do better with communication.
  • Their customer service is not as good as it should be and can cause issues when working with them.

Return on Investment

  • Lob's done a great job delivering mail and having a good ROI.

Usability

User Review

Incentivized
Verified User
Manager (1001-5000 employees)

Use Cases and Deployment Scope

Daily business mail, mailers for marketing, and other various campaigns. We've been an embedded partner with Lob for some time, so using and integrating them into our systems has been seamless and a positive experience thus far. Lob has also assisted us in identifying benefits within USPS, scaling our business, and projecting possible sales initiatives.

Pros

  • Billing and payment.
  • Easy to understand UI.
  • Efficient mailing services.

Cons

  • Shifting business priorities.
  • Cancelation timing windows.
  • automated mailing solutions.

Return on Investment

  • Reduced returned mail.
  • Scalability (both up and down).
  • Cancelation windows for sent mail could be improved.

Usability

Alternatives Considered

PostGrid Print & Mail and Click2Mail

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