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Lob

Score8.5 out of 10

31 Reviews and Ratings

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What is Lob?

Lob in San Francisco provides the building blocks for developers to automate offline correspondences. Enterprise companies use Lob’s suite of APIs to mail fully dynamic and personalized customer communications with print media. Lob also provides insight into deliverability with piece-by-piece tracing and a proprietary Print Delivery Network to streamline production across fully redundant nodes all over the country.

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Categories & Use Cases

Media

Screenshot of Lob's available integrations, that include CRM, CDP or marketing automation tools.
Screenshot of Lob Analytics. These demonstrate the value of every send and find winning strategies with advanced analytics.
Screenshot of Lob Template Gallery. This includes professionally designed templates optimized by a team of experts.
Screenshot of Lob analytics dashboard shows trackable events from direct mail campaigns.

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Screenshot of Lob's available integrations, that include CRM, CDP or marketing automation tools.

Who Buys & Uses Lob

Lob Reviews

What users are saying about Lob.
View all Lob reviews

Pros

  • Robust printing and mailing capabilities for diverse mail types (e.g., marketing, policy, checks)
  • Strong API and integration options for seamless workflow automation
  • Streamlined automation of print and mail workflows, reducing manual effort

Cons

  • User interface navigation issues, including defaulting to test environment and search difficulties
  • Challenges with data integration and reduced data retention period (3 months)
  • Limitations in NCOA services, specifically the 18-month data age limit

Nice mailing automation process

Incentivized
Erick VegaView profile
Data Engineer in Research & Development at LeaseEnd (201-500 employees)

Use Cases and Deployment Scope

We use Lob for cold mail advertizing to thousands of contacts across the Unites States every week. Lob adresses the automation of our organization's entire mailing process by enabling multiple campaigns creation, creatives, quick delivery times, and reporting through its APIs and webhooks.

Pros

  • Fast letters delivery
  • Simple and easy APIs
  • Quick 1:1 support response

Cons

  • An API endpoint to get a campaign cost would be helpful
  • Some reporting sections like Mail Analytics > Engagement does reload on date filter change
  • Support for QR codes on the 2 sides of a letter. Currently only supported on one side.

Return on Investment

  • Lob has enable us to monitor 100% percent of our mail pieces though their webhooks
  • Lob delivers 4 days faster than other providers like Printmail
  • Lob has complety remove our business need to worry about envelope compliance based on state

Usability

Lob Review

Incentivized
Jamieson Harrison
Customer Care Supervisor in Customer Service at Farmers (51-200 employees)

Use Cases and Deployment Scope

We use it to review policy documents, mailers, and outgoing checks. It does become somewhat labor-intensive to navigate between documents, but compared to other systems we have used, it doesn't greatly increase our effort.

Pros

  • Quickly search for customers and accounts.
  • Documents can be saved easily.
  • The menu selection is easy to find and use.

Cons

  • I'm not sure why it defaults to the test environment once we're logged in.
  • Make it easier to navigate back to the search results without starting a new search.

Return on Investment

  • It has provided excellent insight to help us assist our customers in reviewing expected documents.
  • The details concerning the mailed documents is also valuable information.

Usability

For more greatness, Lob

Incentivized
Ben Smahi
Finance Manager in Finance and Accounting at Moverlead LLC (1-10 employees)

Use Cases and Deployment Scope

Lob makes saves us a lot of physical work it makes everything smooth for our postal services and on the top of that it has a great other services that makes our business get better day by day it helps us with costumer satisfaction because of how great the services are.

Pros

  • printing and mailing
  • the availability of many mail types and services
  • the metrics on the platform and the tracking
  • in website design

Cons

  • more details in the overview page about the mails we sent

Return on Investment

  • currently the margins could be better but at the moment just acceptable

Usability

Alternatives Considered

PostGrid Print & Mail and Reachdesk

Other Software Used

QuickBooks Online

Great mail campaign tool.

Incentivized
Verified User
Employee in Marketing (11-50 employees)

Use Cases and Deployment Scope

We use it to send mass-printed mailers to our agents and one-time mailers about properties people are interested in when visiting our site. We need a cost-effective option to send postcards to our real estate agents, and we need them sent in a timely manner. We tend to use this for Just Listed, Just Sold, upcoming auctions, and sometimes there are general ones that an agent just wants to get their name out.

Pros

  • Ease of use on the website.
  • Showing your campaigns and ease of reviewing them.
  • Submitting a campaign is really straightforward and easy to use.

Cons

  • Probably an easier way to focus on tracking the specific campaign when reviewing it. Not going back to the list of ALL individual mailers going out.
  • Loading the mail list used to be really easy, but sometimes it seems more finicky with the extra columns in there. Perhaps a warning about that?
  • Ease of tracking: when it says there are failed mail pieces, send us a clear, easy-to-understand report on which ones failed and why.

Return on Investment

  • The hard part is that the agents mostly see the returns over us, so I don't know the specific numbers.
  • Some agents have great responses; others not as much. Or they get 75% of their mailers returned, and we don't know why.

Usability

Other Software Used

HubSpot Sales Hub

User Review

Incentivized
Verified User
Manager (1001-5000 employees)

Use Cases and Deployment Scope

Daily business mail, mailers for marketing, and other various campaigns. We've been an embedded partner with Lob for some time, so using and integrating them into our systems has been seamless and a positive experience thus far. Lob has also assisted us in identifying benefits within USPS, scaling our business, and projecting possible sales initiatives.

Pros

  • Billing and payment.
  • Easy to understand UI.
  • Efficient mailing services.

Cons

  • Shifting business priorities.
  • Cancelation timing windows.
  • automated mailing solutions.

Return on Investment

  • Reduced returned mail.
  • Scalability (both up and down).
  • Cancelation windows for sent mail could be improved.

Usability

Alternatives Considered

PostGrid Print & Mail and Click2Mail

Lob Alternatives

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