Loomly

Score8.7 out of 10

25 Reviews and Ratings

What is Loomly?

Loomly is a brand success platform with solutions for brands of all sizes. Users can plan, create, publish, optimize, promote, and track social content across a variety of channels. Currently, Loomly supports Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google My Business, YouTube, Snapchat, TikTok, and additional custom channels.

Loomly was built for collaboration and organization, and is presented as an ideal tool for brands and agencies with multiple social accounts, locations, clients, or stakeholders. Additionally, its ideation and planning features aim to make planning and managing a social presence a more efficient and meaningful process.

Loomly states they'll provide prompt, helpful support, shaping the product around customer needs and requests. They further state that customer feedback has helped Loomly grow into a robust and simple to use solution used by marketers, brands, and agencies around the world.

Categories & Use Cases

Media

Screenshot of Loomly Studio: Image & Video Editor

1 / 9

Screenshot of Loomly Dashboard

Content marketing
Users can discover content from social media conversations and leverage it in marketing materials.
Category average: 8
LinkedIn
The software allows users to monitor, publish and respond via LinkedIn, including Groups.
Category average: 8.5
Content planning and scheduling
Users can easily plan content and schedule posts to various social media channels and profiles from one interface.
Category average: 9.1

Campaigns and promotions
Users can create campaigns on social media channels, such as contests, sweepstakes, apps, tabs and quizzes.
Category average: 7.3
Google+
The software allows users to monitor, publish and respond via Google+.
Category average: 8.7
Paid media management
Users can manage and optimize paid social media posts across different channels.
Category average: 7.3

Most Frequent Users

Top 3 industries using Loomly.

Based on HG Insights installation data

View all Reviews

#1 most frequent

Professional, Scientific, and Technical Services

21.4%

200 installations of 935

#2 most frequent

Educational Services

10.1%

94 installations of 935

#3 most frequent

Other Services (except Public Administration)

9.3%

87 installations of 935

Pros

Efficient Multi-Platform Social Media Scheduling
Robust Client and Team Content Approval Workflows
Comprehensive Content Overview and Organization

Cons

Technical Inefficiencies During Post Creation
Limited Advanced Analytics Capabilities
Suboptimal Media Upload Performance (e.g., blurry images, slow video)

Monica Luker View profile

Resource Development & Marketing Manager at Columbus Alliance for Battered Women D.B.A. Hope Harbour (11-50 employees)

Use Cases and Deployment Scope

In our small non-profit business, I wear a lot of hats: marketing, resource development, fundraising, social media, website content, etc. That said, when I have to post one thread of material across multiple social media platforms, it only makes sense to do this via Loomly. It's a wonderful service that is easy to use.

Pros

Social Media
Hashtag
Collaborations with multiple software programs

Cons

Credit $$ qualifications via META

Return on Investment

One subscription meets all my complex needs

Usability

Other Software Used

CaseWorthy

Verified User

Vice-President (1-10 employees)

Use Cases and Deployment Scope

I use Loomly to manage and post on a variety of clients' LinkedIn pages. I manage about 10 different accounts on it, scheduling out about 2 posts weekly for each. Loomly addresses a few key issues I have with typical social management: - A streamlined approval process. Loomly allows you to send posts through a few tiers of review before sending something out. - I share a lot of links, and I like that Loomly let's you shorten, and even remove, the link. It will instead hyperlink whatever photo you use, which is much cleaner looking on a feed. - Love the calendar view and ability to view exactly what's scheduled over the course of the month. Super useful in holding myself accountable!

Pros

Reviewing and approvals between teammates
Removing links and instead hyperlinking featured images when sharing a webpage
Viewing the month of posts in Calendar view

Cons

There are issues with tagging people or companies on LinkedIn within the platform sometimes.
Sometimes photos will upload blurry.
Not a lot of analytics tools like competitors.

Return on Investment

Unable to track analytics, outside of comments/likes

Usability

Alternatives Considered

Iconosquare, Hootsuite and Sprout Social

Other Software Used

Grammarly, Slack, Canva

Verified User

Employee in Marketing (51-200 employees)

Use Cases and Deployment Scope

I absolutely love Loomly. I've found it helpful for productivity, saving valuable meeting time and allowing myself to schedule content quickly and effectively. I love their calendar view as well. Great to see the pipeline of what you are working on and how content is performing on different channels. I would 100% recommend it to anyone!

Pros

AI transcription of videos
Naming title of topic / outlining what the video is about
Saving and exporting video to send to co workers
Integrates well with other apps (teams, slack, etc)

Cons

Processing time - sometimes my videos take a bit to load
Maybe more organized libraries that can be put into sub folders (ie. training, support, etc)

Return on Investment

Increased productivity and boosted sales
Less time spent training, more time spent designing
ROI has been seen in time saved, productivity increased, and saving library for future training for new hires

Usability

Alternatives Considered

Hootsuite and PLANOLY

Other Software Used

HubSpot CRM, Asana, Figma, Adobe PhotoShop

Verified User

Manager in Marketing (1001-5000 employees)

Use Cases and Deployment Scope

We use Loomly as our social media scheduler for Instagram, Facebook, and LinkedIn. It addresses time constraints, organization, and approval flows.

Pros

Overview of all accounts is extremely helpful when managing multiple accounts
Approval flow for team members and clients
Simplicity of use

Cons

A drag and drop grid view would be awesome for grid aesthetic planning
Drag and drop in all calendar view (instead of just by individual calendar)
AI functionality for writing captions

Return on Investment

Saves time
Reliable
Allows us to post more when compared to posting manually

Usability

Alternatives Considered

PLANOLY, Hootsuite and Sprout

Other Software Used

Agency Analytics, Paytronix Customer Experience Platform, OpenTable

Dominique Cannon-Walton

Social Media Manager in Marketing at 628 Digital Design (1-10 employees)

Use Cases and Deployment Scope

I use Loomly to schedule social media content in 45-day batches across several platforms. I use the analytics function to pull data to create monthly KPI reports for clients. Clients also have access to the platform to communicate with me in real time about edits that need to be made.

Pros

Social media analytics
Scheduling content
Providing blogs with valuable information for social media managers

Cons

Ability to change the background
Takes a while to create a drafted post for scheduling
More post ideas around holidays and observances

Return on Investment

Quicker scheduling times for clients.
Easy to pull social media analytics from one place instead of different platforms.
Can communicate with clients and colleagues in real time for editing purposes.

Usability

Other Software Used

Asana, Canva, Placeit

Loomly

What is Loomly?

Categories & Use Cases

Media

Loomly Key Features

Top Performing Features

Content marketing

LinkedIn

Content planning and scheduling

Areas for Improvement

Campaigns and promotions

Google+

Paid media management

Who Buys & Uses Loomly

Most Frequent Users

Professional, Scientific, and Technical Services

Educational Services

Other Services (except Public Administration)

Most Frequent Users

Small Businesses

Mid-sized Companies

Enterprises

Most Frequent Users

United States of America

Canada

United Kingdom of Great Britain and Northern Ireland

Most Frequent Users

Marketing

Other

Admin

Loomly Reviews

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Other Software Used

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Other Software Used

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Use Cases and Deployment Scope

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Other Software Used

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Loomly Alternatives