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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Loomly

    Score8.7 out of 10
    N/ALoomly is a brand success platform with solutions for brands of all sizes. Users can plan, create, publish, optimize, promote, and track social content across a variety of channels. Currently, Loomly supports Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google My Business, YouTube, Snapchat, TikTok, and additional custom channels. Loomly was built for collaboration and organization, and is presented as an ideal tool for brands and agencies with multiple social accounts, locations,…

    $0

    up to 1 user

    Sprout Social

    Score8.4 out of 10
    N/ASprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives…

    $249

    per month per user

    Pricing
    LoomlySprout Social
    Editions & Modules
    Free
    $0
    up to 1 user
    Enterprise
    Contact Vendor
    Enterprise
    Custom
    Essentials
    $79 per seat/per month annual / $99 per seat/per month monthly
    Standard
    $199 annual / $249 monthly
    per user/per month
    Professional
    $299 annual / $399 monthly
    per user/per month
    Advanced
    $399 annual / $499 monthly
    per user/per month
    Free Trial
    Free
    for 30 days
    Offerings
    Pricing Offerings
    LoomlySprout Social
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    LoomlySprout Social
    Considered Both Products
    Loomly
    Chose Loomly
    I found Loomly, while more simple, to be the most worth the price. Especially because I specifically can view analytics on client accounts directly, there's no need for me to have it within my platform. However, I know this is crucial for a lot of people. If they're looking …
    Incentivized
    Sprout Social
    Chose Sprout Social
    I have to say, I hated how old school Loomly and Hootsuite software seemed to have. With using Loomly, it took a lot of clicks to get a simple task completed. Hootsuite was on a trial basis, and I just didn't like the usability. Loomly was great for the analytics, but …
    Incentivized
    Chose Sprout Social
    I’ve tried both, and I’m currently using sprout social because the organization that employs me uses it.
    Incentivized
    Key User Insights
    Would buy again
    100%
    Would buy again
    7 Answers
    94%
    Would buy again
    106 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    7 Answers
    94%
    Delivers good value for the price
    93 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    7 Answers
    96%
    Happy with the feature set
    108 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    6 Answers
    96%
    Lived up to sales and marketing promises
    86 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    7 Answers
    96%
    Implementation went as expected
    92 Answers
    Features
    LoomlySprout Social
    Publishing
    Comparison of Publishing features of Loomly and Sprout Social
    Feature
    Loomly
    9.1
    7 Ratings
    11% above category average
    Sprout Social
    8.2
    145 Ratings
    1% above category average
    Content planning and scheduling9.86 Ratings9.2145 Ratings
    Audience targeting8.07 Ratings7.2110 Ratings
    Content optimization9.06 Ratings8.2126 Ratings
    Workflow management9.87 Ratings8.4126 Ratings
    Engagement
    Comparison of Engagement features of Loomly and Sprout Social
    Feature
    Loomly
    8.8
    6 Ratings
    8% above category average
    Sprout Social
    7.9
    132 Ratings
    3% below category average
    Customer interaction histories8.84 Ratings8.1116 Ratings
    Bulk actions8.76 Ratings8.1115 Ratings
    Automated routing and prioritization00 Ratings7.687 Ratings
    Marketing
    Comparison of Marketing features of Loomly and Sprout Social
    Feature
    Loomly
    8.1
    7 Ratings
    5% above category average
    Sprout Social
    7.1
    96 Ratings
    8% below category average
    Content marketing9.96 Ratings8.192 Ratings
    Paid media management6.53 Ratings6.23 Ratings
    Campaigns and promotions8.02 Ratings7.24 Ratings
    Lead generation00 Ratings6.869 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Loomly and Sprout Social
    Feature
    Loomly
    9.4
    6 Ratings
    12% above category average
    Sprout Social
    8.4
    144 Ratings
    1% above category average
    Twitter9.75 Ratings8.8126 Ratings
    Facebook9.75 Ratings8.7143 Ratings
    LinkedIn9.96 Ratings8.6130 Ratings
    Google+8.02 Ratings7.846 Ratings
    Instagram9.75 Ratings8.6132 Ratings
    Pinterest9.64 Ratings8.246 Ratings
    YouTube9.53 Ratings8.01 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Loomly and Sprout Social
    Feature
    Loomly
    8.3
    5 Ratings
    7% above category average
    Sprout Social
    8.2
    146 Ratings
    6% above category average
    Campaign success analytics8.54 Ratings8.6138 Ratings
    Real-time tracking8.15 Ratings8.1134 Ratings
    Competitor analysis00 Ratings7.8120 Ratings
    Account management
    Comparison of Account management features of Loomly and Sprout Social
    Feature
    Loomly
    9.5
    6 Ratings
    18% above category average
    Sprout Social
    8.0
    138 Ratings
    1% above category average
    Role-based user permissions & privileges9.65 Ratings8.7132 Ratings
    Mobile access9.46 Ratings7.3124 Ratings
    Listening/monitoring
    Comparison of Listening/monitoring features of Loomly and Sprout Social
    Feature
    Loomly
    -
    Ratings
    Sprout Social
    7.2
    114 Ratings
    6% below category average
    Boolean keyword searches00 Ratings6.980 Ratings
    Filtering out noise/spam00 Ratings7.196 Ratings
    Sentiment analysis00 Ratings7.077 Ratings
    Broad channel coverage00 Ratings8.090 Ratings
    Best Alternatives
    LoomlySprout Social
    Small Businesses
    Sendible
    Score7.2 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    Emplifi
    Score8.9 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.2 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    LoomlySprout Social
    Likelihood to Recommend
    9.5
    (7 ratings)
    8.4
    (203 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    9.2
    (67 ratings)
    Usability
    9.8
    (6 ratings)
    8.5
    (130 ratings)
    Availability
    -
    (0 ratings)
    7.7
    (8 ratings)
    Performance
    -
    (0 ratings)
    8.0
    (7 ratings)
    Support Rating
    10.0
    (1 ratings)
    1.9
    (39 ratings)
    Online Training
    -
    (0 ratings)
    7.3
    (3 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    1.0
    (12 ratings)
    Ease of integration
    -
    (0 ratings)
    8.1
    (42 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    LoomlySprout Social
    Likelihood to Recommend
    Loomly
    I think for someone looking for a lower-cost social media management took, Loomly is the best I've found. It's pretty easy to use, and has a lot of tools that outshine the downsides of the platform. If you're looking for a pretty standard, easy to use, and aesthetically clean platform, I'd recommend Loomly. For more analytic tools, it's perhaps not for you.
    Incentivized
    Read full review
    Sprout Social
    Sprout is typically the first platform that comes to mind when I think of social media content scheduling/platform management/social media management. However, Sprout is very pricey, and I don’t think there’s an obvious standout element that helps differentiate it from other scheduling platforms. For organizations with only a few social media profiles, I’d be more likely to recommend lower-cost or free platforms as opposed to Sprout. I’d probably only recommend Sprout for organizations with dozens or hundreds of social media accounts
    Incentivized
    Read full review
    Pros
    Loomly
    • AI transcription of videos
    • Naming title of topic / outlining what the video is about
    • Saving and exporting video to send to co workers
    • Integrates well with other apps (teams, slack, etc)
    Incentivized
    Read full review
    Sprout Social
    • Social Scheduling: Sprout Social makes it easier than any platform I've used to schedule posts with each, and to batch-schedule the same post to run on multiple dates. The scheduling platform is intuitive and easy to understand.
    • Social Reporting: With just a few clicks of the button, you can easily export reports that are easy for both social media experts and complete novices to understand. I like how you can get a report within 60 seconds or so if needed.
    • Customer Service/Help: Whenever I've had a question, both my Sprout Social rep and the Help Center have been extremely easy to contact and quick to reply. Problems are solved very fast and it's made easy to understand.
    Incentivized
    Read full review
    Cons
    Loomly
    • It should make it easier to select more accounts at once while duplicating post
    • It should make it easier to edit on multiple accounts at the same time while duplicating
    Incentivized
    Read full review
    Sprout Social
    • I would like for Personal Instagram Accounts to be able to integrate with Sprout Social's Employee Advocacy platform. You are able to connect personally accounts to Sprout Social itself, which is great, but for employee re-sharing internal stories, this is not possible unless it is with a Business Instagram account.
    • I would like for the left hand tool bar to be more user friendly. There are so many tools and settings that are available, and I would like for it to be simplified in a way that makes it less cluttered.
    • An improvement can be made with the Sprout Social Mobile App. The user friendliness of the app does not allow as much autonomy as the regular webpage.
    Incentivized
    Read full review
    Likelihood to Renew
    Loomly
    These services that Loomly offers when integrating multiple social media platforms is invaluable. It makes this side of the business a breeze.
    Read full review
    Sprout Social
    Sprout Social is the best platform out there for social-media management, and now that I have all my clients using Sprout Social, it would be sort of silly for me to walk away format at this juncture. The only cloud on the horizon would be if Salesforce bought it (as has been rumored) and put it inside its walled garden.
    Incentivized
    Read full review
    Usability
    Loomly
    I think it's a great for people at any level. It's straightforward and easy-to-use and once you set it up once, you're good to go
    Incentivized
    Read full review
    Sprout Social
    Sprout Social is straightforward to use - built for anyone regardless of tech experience to be able to navigate. It integrates pretty seamlessly to the native platforms and brings a lot of things together to make a seamlessly experience for seasoned social media managers.
    Incentivized
    Read full review
    Reliability and Availability
    Loomly
    No answers on this topic
    Sprout Social
    Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.
    Read full review
    Performance
    Loomly
    No answers on this topic
    Sprout Social
    It is quick to post, however you have to refresh the page every time you add a new scheduled item.
    Read full review
    Support Rating
    Loomly
    The chat feature is 10/10
    Read full review
    Sprout Social
    The chat and online resources are great. The managers are too. They go through account reps pretty fast. Also, not a lot of onboarding once a product or service is sold. The ticket request system is terrible, they have too many people switching off roles, they take a long time to get back to you and don't plan on anything being fixed over a weekend - even if you have a problem. Their customer service via tickets is the worst.
    Incentivized
    Read full review
    Online Training
    Loomly
    No answers on this topic
    Sprout Social
    Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
    Read full review
    Implementation Rating
    Loomly
    No answers on this topic
    Sprout Social
    Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
    Read full review
    Alternatives Considered
    Loomly
    I found Loomly, while more simple, to be the most worth the price. Especially because I specifically can view analytics on client accounts directly, there's no need for me to have it within my platform. However, I know this is crucial for a lot of people. If they're looking for that, I'd probably say another platform might be better. But for me, Loomly is perfect!
    Incentivized
    Read full review
    Sprout Social
    We started this agency using Later and switched to Iconosqaure because we needed more in-depth reporting. We switched from Iconosquare to Sprout Social because of the continuous scheduling bugs/issues we were having with our account and our terrible experience with their Customer Service team. We are planning to close our Sprout Social account and move to HeyOrca because of cost, ease of use, and the basic scheduling features Sprout Social doesn't offer.
    Incentivized
    Read full review
    Return on Investment
    Loomly
    • Quicker scheduling times for clients.
    • Easy to pull social media analytics from one place instead of different platforms.
    • Can communicate with clients and colleagues in real time for editing purposes.
    Incentivized
    Read full review
    Sprout Social
    • One positive impact has been a huge time saver for our team. Where we once had multiple systems and delays from producing content to approval to publishing, now everything is seamless.
    • Another positive impact is streamlining the onboarding process for new team members. Sprout Social is user-friendly and intuitive, making it easy to study even for someone completely new to social media.
    • One negative impact has been the time it takes to wade through irrelevant social listening posts. The filtering is not effective enough to eliminate the noise.
    Incentivized
    Read full review
    ScreenShots

    Loomly Screenshots

    Screenshot of Loomly DashboardScreenshot of Loomly List ViewScreenshot of Loomly Calendar ViewScreenshot of Loomly Post BuilderScreenshot of Loomly Post FinetuningScreenshot of Loomly Post View

    Sprout Social Screenshots

    Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.