Loomly vs. Sprout Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Loomly
Score 8.3 out of 10
N/A
Loomly is a brand success platform with solutions for brands of all sizes. Users can plan, create, publish, optimize, promote, and track social content across a variety of channels. Currently, Loomly supports Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google My Business, YouTube, Snapchat, TikTok, and additional custom channels. Loomly was built for collaboration and organization, and is presented as an ideal tool for brands and agencies with multiple social accounts, locations,…
$32
per month
Sprout Social
Score 8.1 out of 10
N/A
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives…
$249
per month per user
Pricing
LoomlySprout Social
Editions & Modules
Base
$32
per month
Standard
$64
per month
Advanced
$131
per month
Premium
$277
per month
Enterprise
Custom
Standard
$199 annual / $249 monthly
per user/per month
Professional
$299 annual / $399 monthly
per user/per month
Advanced
$399 annual / $499 monthly
per user/per month
Free Trial
Free
for 30 days
Offerings
Pricing Offerings
LoomlySprout Social
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
LoomlySprout Social
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
LoomlySprout Social
Publishing
Comparison of Publishing features of Product A and Product B
Loomly
8.5
1 Ratings
7% above category average
Sprout Social
4.9
57 Ratings
48% below category average
Content planning and scheduling9.01 Ratings7.157 Ratings
Audience targeting8.01 Ratings3.048 Ratings
Content optimization8.01 Ratings3.549 Ratings
Workflow management9.01 Ratings5.952 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Loomly
8.5
1 Ratings
10% above category average
Sprout Social
4.7
39 Ratings
48% below category average
Content marketing9.01 Ratings3.035 Ratings
Paid media management8.01 Ratings6.23 Ratings
Lead generation00 Ratings2.431 Ratings
Campaigns and promotions00 Ratings7.24 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Loomly
8.7
1 Ratings
2% above category average
Sprout Social
7.5
59 Ratings
13% below category average
Twitter8.01 Ratings7.757 Ratings
Facebook9.01 Ratings6.359 Ratings
LinkedIn9.01 Ratings8.352 Ratings
Google+9.01 Ratings7.721 Ratings
Instagram9.01 Ratings7.149 Ratings
Pinterest9.01 Ratings7.214 Ratings
YouTube8.01 Ratings8.01 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Loomly
8.5
1 Ratings
8% above category average
Sprout Social
5.8
58 Ratings
30% below category average
Campaign success analytics9.01 Ratings4.254 Ratings
Real-time tracking8.01 Ratings6.555 Ratings
Competitor analysis00 Ratings6.947 Ratings
Account management
Comparison of Account management features of Product A and Product B
Loomly
8.0
1 Ratings
1% below category average
Sprout Social
7.6
58 Ratings
7% below category average
Role-based user permissions & privileges8.01 Ratings7.655 Ratings
Mobile access8.01 Ratings7.551 Ratings
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Loomly
-
Ratings
Sprout Social
7.3
53 Ratings
4% below category average
Boolean keyword searches00 Ratings6.839 Ratings
Filtering out noise/spam00 Ratings7.043 Ratings
Sentiment analysis00 Ratings7.124 Ratings
Broad channel coverage00 Ratings8.334 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Loomly
-
Ratings
Sprout Social
6.0
55 Ratings
30% below category average
Automated routing and prioritization00 Ratings2.725 Ratings
Customer interaction histories00 Ratings7.851 Ratings
Bulk actions00 Ratings7.446 Ratings
Best Alternatives
LoomlySprout Social
Small Businesses
Publer
Publer
Score 9.8 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LoomlySprout Social
Likelihood to Recommend
9.0
(1 ratings)
7.5
(115 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(62 ratings)
Usability
-
(0 ratings)
7.0
(42 ratings)
Availability
-
(0 ratings)
7.7
(8 ratings)
Performance
-
(0 ratings)
8.0
(7 ratings)
Support Rating
-
(0 ratings)
5.2
(37 ratings)
Online Training
-
(0 ratings)
7.3
(3 ratings)
Implementation Rating
-
(0 ratings)
10.0
(11 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
LoomlySprout Social
Likelihood to Recommend
Loomly
It’s good if you need to add people from the team or clients and everyone to be able to add content, schedule or edit if they need to edit something. The library where you can find the files you scheduled is also helpful if you need some file and can’t find it on your computer. It also suggests you types of content that you can create, such as: international days, interesting topics. You can also reply to social media comments from there and people on the team can do it too.
Read full review
Sprout Social
Sprout [Social] is great for small businesses, small agencies and those who need a platform but don't want to spend a fortune. If you need multiple user log-in's, the cost will add up. This is great to share a log-in for different people to use or add one or two users
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Pros
Loomly
  • Easy to add team members
  • Can add more accounts and select social media
  • Schedule and plan content for more accounts
  • Keeps files in library
  • Post automatically
Read full review
Sprout Social
  • The Landscape system that Sprout Social offers allows me to modify all the images that I want to publish on my social networks. This service allows me to modify the size of the image, add filters, modify the colors and much more, it is a very important tool to be able to have a better presentation of the images that we use in our publications on social networks.
  • It offers me a perfect statistical system where I can consult all kinds of movements that have occurred in all my social networks, I can see statistics individually or generally. The statistics allow me to see group reports, participation, information on audience movement on Twitter, Facebook or LinkedIn and also allow me to view the activity that has occurred in my account.
  • Sprout Social allows me to view a record in real time that shows me all the movements that my social networks are having by my employees. As Director of the Marketing Sector, this is a very important role, as I can know what actions my employees are taking to improve marketing with social networks.
Read full review
Cons
Loomly
  • It should make it easier to select more accounts at once while duplicating post
  • It should make it easier to edit on multiple accounts at the same time while duplicating
Read full review
Sprout Social
  • I'd love to see more robust tag reporting capabilities, but they mentioned that this is something in the pipeline for improvement.
  • I wish it was easier to batch content and shift it to approval or draft mode. Sometimes clients can change their mind and moving through each post individually can be a bit time consuming. This is a very minor thing.
  • I'd love to see more customization options come to its reporting feature so we can insert graphics. Currently it supports the insertion of text only.
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Likelihood to Renew
Loomly
No answers on this topic
Sprout Social
While I am currently no longer working with the company in which I was employed and utilized Sprout Social, I do know that the company is still utilizing Sprout Social on a daily basis and I do not foresee a time when the subscription would be cancelled.
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Usability
Loomly
No answers on this topic
Sprout Social
Sprout Social is extremely user-friendly. The publishing feature is easy to use, and provides previews of what your content will look like once posted. I also love the calendar view where you can view all posts you have scheduled for the month. The collaborative nature of the platform makes working directly in Sprout Social with clients a breeze, and we are seeing our content get approved much faster.
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Reliability and Availability
Loomly
No answers on this topic
Sprout Social
Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.
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Performance
Loomly
No answers on this topic
Sprout Social
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
Read full review
Support Rating
Loomly
No answers on this topic
Sprout Social
Sprout Social's customer support is extremely prompt and always helpful. Not only do they provide quick and useful service, but the representatives follow up multiple times to ensure that the issue is fully address and/or completely resolved. The overall experience is exemplary; very few other companies provide comparable service.
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Online Training
Loomly
No answers on this topic
Sprout Social
Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
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Implementation Rating
Loomly
No answers on this topic
Sprout Social
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
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Alternatives Considered
Loomly
This software is easy to use and you can add all team members and clients. You can select the social media for each client and schedule and plan content from there. It is also easy to engage with the audience like reply to messages and comments. With the two types of preview either monthly or daily, it is easier to check. When you add something it is in a library and you can download it if you need it.
Read full review
Sprout Social
I used Buffer previous to Sprout Social for two years. It was a good solution as we were getting a handle on scheduling content. It was the first real tool we had for this. But we outgrew it and they began removing features that were critical to our workflow, such as the RSS Feed. While their 50% off policy for non-profits was very helpful, once we started adding up the cost to use features like Replies and Analytics, we discovered that our needs were simply too robust for Buffer to handle. Sprout Social was the solution suggested by all our peers and we've been very happy with it ever since.
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Return on Investment
Loomly
  • Easy to use for all members
  • Can schedule all your content for many accounts in one place
  • Makes it more effective as both team members and clients have access to it
  • It is effective to cover everything about social media from scheduling to replying to comments and audience
Read full review
Sprout Social
  • Sprout has given insights to lead our creative refreshes every quarter. As we have a healthy budget on paid social, it is crucial to understand the type of creative that works best.
  • Sprout has the ability to send notifications based on certain types of messages received. This is crucial for social media teams who don't have 24/7 coverage but need to be notified of urgent matters.
  • Sprout has saved me hours of time as I no longer pull analytics natively from each social platform. The generated reports give me a look at all of the platforms and can be customized.
Read full review
ScreenShots

Loomly Screenshots

Screenshot of Loomly DashboardScreenshot of Loomly List ViewScreenshot of Loomly Calendar ViewScreenshot of Loomly Post BuilderScreenshot of Loomly Post FinetuningScreenshot of Loomly Post View

Sprout Social Screenshots

Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.