Intuit Mailchimp Reviews and Ratings

Rating: 8.2 out of 10

Score

8.2 out of 10

Community insights

TrustRadius Insights for Intuit Mailchimp are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Comprehensive Features: Users have appreciated Mailchimp for its wide range of features that facilitate email marketing and audience management, making it a versatile platform for their marketing needs. The variety of tools available such as list management capabilities, customizable templates, and detailed reporting features help contribute to an all-encompassing experience for users.

Intuitive User Interface: Reviewers have found the user interface of Mailchimp to be intuitive, enhancing the ease of creating and managing databases with tags and groups. The visually appealing layout coupled with straightforward navigation has been commended by users for simplifying tasks like email creation, audience segmentation, and campaign monitoring.

Valuable A/B Testing Feature: Some users have highlighted the valuable A/B testing feature in Mailchimp that allows for refining emails through testing different subject lines, preheaders, and send times. By providing insights into subscriber engagement preferences and optimizing content performance, this feature empowers users to make data-driven decisions for successful email campaigns.

Reviews

566 Reviews

Mail Chimp is Bananas (That is it is quite a 'peel' ing ... get it?) it's good trust!

Rating: 10 out of 10

April 3, 2017

Use Cases and Deployment Scope

We used mailchimp to market to existing users, newsletter readers and interested groups. Designing and executing campaigns for our site <a title="Link: http://www.relayo.com" rel="nofollow,noopener" target="_blank" href="http://www.relayo.com">http://www.relayo.com/</a> com was fast and easy taking less than 10 mins. Having in house stats, opt in out and management, and performance KPIs made things smooth. There are a lot of other platforms out there but users recognize mail chimp and that echoes trust so that is a plus. The dashboard is simple and minimalistic with a lot of powerful information which makes for a great balance.

Pros

Stats
Dashboard for campaign management
Templates
List management
Opt in interest management
Subscriber stats
Social and link integration

Cons

They are too sensitive to opt outs and can easily lock users out having to double opt in which is a pain.

Likelihood to Recommend

Managing newsletter users and fresh onboarded users for a website or app. They create simple layouts that offer up information in an easy to read way which makes info digest easier for your subscribers. MailChimp has wide adoption so that is a brand trust builder and makes recognition by users positive.

Sam Doshi

www.RELAYO.com in Sales at Relayo (1-10 employees)

Vetted Review

5 years of experience

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Professional Looking Emails in Minutes

Rating: 10 out of 10

March 30, 2017

Use Cases and Deployment Scope

Currently I am using MailChimp to reach out to past customers and prospects. We send emails that offer promotions, showcase new items that have recently launched on the website, and to be a reminder that we are still here. We get a great percentage of engagement with our MailChimp campaigns. They have really helped solve the problem of sending complicated emails for small businesses. It takes no time to setup a very professional looking email.

Pros

The drag and drop design template. One of my favorite features. You can create professional email templates with ease. If the drag and drop doesn't have the exact layout you're looking for, you can also custom code your own.
Analytics. I'm a huge fan of the mailchimp analytical data, they go as far as showing you which button in the email was clicked the most, its extremely helpful in knowing which products to put more focus on.
Duplicate email. You can "copy and paste" an old email template and then replace the text and photos, no need to create or recreate a layout every time you want to send an email.

Cons

I mentioned I love the drag and drop, but it's not perfect. There are limitations, it would be great to be able to place more than 2 products side by side.
Price can be steep when you reach a certain amount of subscribers. Not a good idea to do a mass import if you're a new company with no revenue.

Likelihood to Recommend

Mailchimp is perfect for a company just starting out and is looking for a professional email platform. Mailchimp allows you to grow at your own speed, and can as easily handle a large mailing list as it can a small.

Dustin Davis

E-commerce Administrator in Marketing at Everest Isles (1-10 employees)

Vetted Review

4 years of experience

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Simple Email marketing software with great integration options

Rating: 8 out of 10

November 14, 2016

Use Cases and Deployment Scope

I’ve been using MailChimp for a year, along with other email marketing software products, and MailChimp is one of the best email marketing softwares in the market. I am not a fan of the customer support system, I’ve had to contact the customer support twice, each on different accounts. The first was on a paid account and the customer support rep was very helpful, the second was on a free account and I’m still waiting for their response. I hope they get back to me because it’s still within the 30 days of support.

One of the reasons I don’t like this system is because the brands I work with are mostly startup or small businesses and most of them have heard of MailChimp and they know it’s free for 2000 subscribers, however, they don’t know what restrictions the free plan comes with. And their suggestion to everything is “Contact customer support.” If only they knew.

I also wish the free plan came with a bit of automation but I guess that is what Drip or SendinBlue is for. I also wish MailChimp came with an inbuilt mini tutorial on how to use their software, I think people new to email marketing would find it very useful. I remember the first time I tried MailChimp I had no idea that I had to create a template and then a campaign.

I use MailChimp with a lot of integrations to widen its use, I use MailChimp with Privy, Drip, Hubspot CRM and many other tools thanks to Zapier. One of the features I love about MailChimp and I’m yet to find in SendinBlue or Benchmark email is the ability to have an image header in the signup form. My review is mostly based on the free plan, but despite the flaws I’d still recommend MailChimp to individuals and companies looking to get into email marketing.

Pros

Clean Interface, easy to use.
Customizable Signup form that can be used as a landing page.
Robust free plan suitable for small businesses and bloggers planning to grow and manage their mailing list.

Cons

The customers support system makes it difficult to get specific help after 30 days. This mean after three days the only support you get is from the Knowledge base or Tutorials from other sources.
The free plan compared to its competitors comes with limited features such as lack of automation.

Likelihood to Recommend

My review is based on the free plan. Mailchimp is great for creating customized signup forms with a branded image header. It is also a great lead generation funnel when paired with gravity forms. Allowing bloggers and small businesses to create subscribers from form entries. The templates are basic and not as easy to use as Benchmark, Active Hosted or SendinBlue email templates.

Abigail Nwaocha

Blogger at EDG & Atelier - Project Managers, Architects & Interior Design Consultants. (1-10 employees)

Vetted Review

1 year of experience

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MailChimp is agile but limited

Rating: 2 out of 10

October 13, 2016

Use Cases and Deployment Scope

We use MailChimp for targeted mailings to select customer/user groups, batched by region and product. It's effective in this narrow range - targeted mailings. We also store email lists in MailChimp because in part we do not have an integration with Salesforce, though that's on the horizon for us. As a basic email marketing solution, MailChimp is easy to use, straightforward and simple requiring little training for our regional marketing managers, corporate administrator and others who use the solution.

Pros

Page templates are easy to design and implement.
Subscribe forms are likewise simple to modify and implement.
Support is ok. MailChimp is very responsive on simple use questions submitted through the online help desk.

Cons

MailChimp's double opt-in procedure is annoying and often creates extra work for developers. Furthermore, you cannot turn this off. On the backend you are constantly seeing notifications from MailChimp advising that your email might be 'spammy'. There is no spam check feature so you are really guessing as to whether MailChimp will flag a message as spammy.
MailChimp's biggest disappointment thus far is its mobile webform builder. Dubbed MailChimp Subscribe, it's a downloadable app for tablets and smartphones. Sadly, it has the same problems as MailChimp's desktop version - double opt-in rules are annoying and time-consuming from a user or especially admin perspective.
MailChimp does not address the multitude of webform uses that are out there. The system assumes that you are sending out an email, newsletter or other broadside blast. Embedding a form into a web page is limiting, annoying and time consuming especially if you use their native Embedded Form feature. This limits out of the box design features (unless you want to hardcode the whole thing).

Likelihood to Recommend

It's useful for basic email design and distribution if your needs are fairly straightforward. Limited design choices and lack of a dynamic editor constrain you to using the limited tool box of pre-designed forms, templates and other tools. Full customization is only possible by using the hardcode feature.It is not a good choice if you are embedding webforms into web pages, or if you need a mobile form for tradeshow lead capture - the process to use the latter is slow, painful and rife with all sorts of problems that cause the average user to say 'forget it'.MailChimp automation features are limited but within the scope of its basic design parameters - a simple to use outbound marketing tool with limited out of the box design choices.

Al Schoneman

Marketing Systems Leader in Marketing at Adama US (501-1000 employees)

Vetted Review

1 year of experience

View profile

Mailchimp: The 800-pound gorilla of newsletter software?

Rating: 9 out of 10

Incentivized

September 9, 2016

Use Cases and Deployment Scope

At Akita we use MailChimp to distribute our "Customer Success Roundup", a weekly digest of blog posts, podcasts and other resources involving the emerging field of Customer Success. This newsletter helps us share industry knowledge with our customers and the wider Customer Success community. MailChimp is used to maintain the subscriber list, construct newletter templates, and build and send the weekly edition.

Pros

The MailChimp template and email editor are first class. You can use their "what you see is what you get" WYSIWYG editor or dive straight into the HTML. As you make changes to the source the appearance of the newsletter is updated in real time.
MailChimp gives us fantastic reports about click through rate and open rate as well as the growth of our list over time.
Our delivery rates seem very high with MailChimp. We've used several competitors and MailChimp seems to meet or exceed their rates.

Cons

The MailChimp reporting could be improved somewhat. I would like better time-series graphs to see clicks and opens for all emails (and individual emails) over time.

Likelihood to Recommend

MailChimp is the ideal application for sending newsletter campaigns. They provide a wide range of forms for building an audience and a first-class set of tools for building individual newsletters from a set of predefined templates.

David Clay Smith

Founder at Akita (1-10 employees)

Vetted Review

3 years of experience

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#1 Email Marketing Tool

Rating: 10 out of 10

Incentivized

August 12, 2016

Use Cases and Deployment Scope

MailChimp is currently being used to run email surveys for returns for products. An email is generated when we have a return and the survey addresses wither or not we followed the proper procedures to ensure that the customer's experience of our product was as it should have been. Managers are in control of the Mailchimp survey and lower level employees are to fill out the survey.

Pros

MailChimp sends automatic emails based on certain criteria specified by managers.
MailChimp allows for surveys to be completed and returned to managers.
Multiple choice questions are made easy to answer in a click through format in the email.

Cons

It would be hard for me to identify a problem with MailChimp. It does the job and is clean and neat in the layout.

Likelihood to Recommend

MailChimp is a somewhat informal email marketing platform that allows people to send surveys created by various templates. It would be inappropriate to use for official documentation in my opinion.

Brandon Adawi

Intern in Marketing at Hearing Lab Technology, LLC (1-10 employees)

Vetted Review

5 years of experience

View profile

Great easy tool for email marketing

Rating: 8 out of 10

Incentivized

August 11, 2016

Use Cases and Deployment Scope

We're a small team and use it company-wide to send our regular newsletters to our customers. We use a template and adapt it monthly with different content. It's a way to engage all our signed up users and our blog subscribers as we try to build our email marketing capability.

Pros

List management and user segmentation
Easy to set up on your site for basic or advanced use
Good step-wise process to build and publish a newsletter

Cons

Template editor is clunky and a little brittle

Likelihood to Recommend

MailChimp is well suited for:

<ul><li>Regular (time-based) email newsletters (non-transactional).</li><li>Managing email lists for email marketing. </li></ul>

Pulkit Agrawal

Cofounder & CEO in Corporate at Chameleon (1-10 employees)

Vetted Review

2 years of experience

View profile

Market Your Business Fast and Easy!

Rating: 7 out of 10

Incentivized

August 10, 2016

Use Cases and Deployment Scope

We use MailChimp to e-blast emails to our contact lists. It is used across the whole organization. It helps us market our listings, sales, changes in the market, events, etc. It helps us keep in touch with our clients and keep our relationships strong.

Pros

Very easy to set up a campaign
We are able to create different groups of contacts, so that we can target different people for certain campaigns
We are able to receive a test email to make sure everything looks good from a consumer's point of view before actually launching the campaign
We are able to track the success rate of how many times they were clicked on or opened, etc.

Cons

I wish we could customize the campaigns more. Sometimes pictures don't line up nicely, but there isn't really a way to get it to look exactly how you want it to.
I wish there was an easier way to import contacts, or automatically pull contact from our email.

Likelihood to Recommend

Most people use email and prefer it, but a handwritten letter or an envelope with an actual stamp on it makes it more personal. I don't know if there is a way to make an email blast more personal or more inviting for the consumer to actually read.

Verified User

Employee in Sales (1-10 employees)

Vetted Review

1 year of experience

Mailchimp provides excellent features and is easy to use

Rating: 8 out of 10

Incentivized

August 9, 2016

Use Cases and Deployment Scope

I am using MailChimp to communicate with clients to showcase my work and provide them a pleasing format. It provides me a nice platform to share useful information securely with my clients which will benefit both of us mutually. It has a very smooth and flawless functioning design for creating and distributing emails and sharing the information. It lets me import my list of contacts to my account with a couple of steps only and it is a very smooth process.

Pros

It allows you to create emails with its own powerful template editor and has excellent features such as dragging & dropping of images and text boxes. You can edit anywhere in the text just by clicking at that particular text location.
It offers a huge collection of templates and color schemes to choose from and you are free to have your own user interface by modifying those design templates.
Creating survey and user forms is super easy using MailChimp with a user friendly layout and responsive GUI.
It provides me the control to filter lists according to designation, age group and other activities.

Cons

It doesn’t have a feature which will let me view which links I have clicked, the number of times I opened a particular email and more.
I have noticed that a few of my emails went to spam and I have to work them carefully to get past the spam filtering.

Likelihood to Recommend

MailChimp is an excellent tool for marketers and sales teams. If you have limited contacts, then it works out great for you. If you are running a blog, small business, or selling a product, then definitely having a MailChimp account will be appropriate for you.If your budget is limited and you are not sure about whether to use MailChimp or not, then you can go ahead with the trial version and see the results to decide if you need an upgrade or not.

Seema Yadav

Technology Lead in Research & Development at HCL Technologies (10,001+ employees)

Vetted Review

2 years of experience

View profile

MailChimp is perfect for our small, but growing, practice!

Rating: 9 out of 10

Incentivized

August 9, 2016

Use Cases and Deployment Scope

We use MailChimp for email marketing campaigns, critical customer correspondence and important company announcements. We also use it on a weekly basis to get our blog content to our subscribers. I find MailChimp easy to navigate and appreciate the the integrations with Facebook, Twitter and Google.

Pros

Excellent, thorough Help section and "Knowledge Base." Easy to search topics to find what you're looking for.
Useful built in analytics to judge how individual campaigns are doing.
Very reasonably priced.

Cons

It's a small complaint, but some of the navigation within the system is not intuitive (i.e. "next", "last", "save&exit.")
Spam compliance rules aren't explained as clearly as I'd like, though I'm not sure that burden falls on the software.

Likelihood to Recommend

So far, in our grass roots email marketing efforts, MailChimp has been the perfect solution. It's simple to schedule campaigns far in advance to multiple lists with ease. Plus the price is right as we learn what works and what doesn't work for us and our perspective clients.

Verified User

Director in Corporate (1-10 employees)

Vetted Review

2 years of experience

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Reviews and Ratings

Simple Email marketing software with great integration options

Rating: 8 out of 10

November 14, 2016

Use Cases and Deployment Scope

Pros

Clean Interface, easy to use.
Customizable Signup form that can be used as a landing page.
Robust free plan suitable for small businesses and bloggers planning to grow and manage their mailing list.

Cons

The customers support system makes it difficult to get specific help after 30 days. This mean after three days the only support you get is from the Knowledge base or Tutorials from other sources.
The free plan compared to its competitors comes with limited features such as lack of automation.

Likelihood to Recommend

Abigail Nwaocha

Blogger at EDG & Atelier - Project Managers, Architects & Interior Design Consultants. (1-10 employees)

Vetted Review

1 year of experience

View profile