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#1 Email Marketing Tool
August 12, 2016

#1 Email Marketing Tool

Brandon Adawi | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with MailChimp

MailChimp is currently being used to run email surveys for returns for products. An email is generated when we have a return and the survey addresses wither or not we followed the proper procedures to ensure that the customer's experience of our product was as it should have been. Managers are in control of the Mailchimp survey and lower level employees are to fill out the survey.
  • MailChimp sends automatic emails based on certain criteria specified by managers.
  • MailChimp allows for surveys to be completed and returned to managers.
  • Multiple choice questions are made easy to answer in a click through format in the email.
  • It would be hard for me to identify a problem with MailChimp. It does the job and is clean and neat in the layout.
  • MailChimp has allowed the organization I worked for to track returns and ensure that proper procedures are being followed.
  • We were able to reduce returns during the months when the MailChimp survey was being used because it gave employees the incentive to follow company procedures that are put in place to provide a uniform and thorough experience for the customer when acclimating to our product.
MailChimp is not the cheapest email campaign company however it has been the easiest to use for me since I stared using the service in college and then found it was what was used at the companies I worked for. It allows me to send email surveys that are released at a timeline that I choose with templates that seem to get good responses that do not burden the employees with anything that would be difficult to understand.
MailChimp is a somewhat informal email marketing platform that allows people to send surveys created by various templates. It would be inappropriate to use for official documentation in my opinion.

Mailchimp Feature Ratings

9.2
WYSIWYG email editor
10
Dynamic content
8
Ability to test dynamic content
9
Landing pages
8
A/B testing
10
Mobile optimization
8
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead Management ()
Not Rated
Campaign Management ()
Not Rated
Social Media Marketing ()
Not Rated
9.3
Dashboards
10
Standard reports
9
Custom reports
9
Platform & Infrastructure ()
Not Rated

Using MailChimp

I have enjoyed using MailChimp because it is easy to use and simple for the employees to fill out when asked.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Templates make choosing a format easy.
  • The UI was simple and clean.
  • None
Yes - The UI works well and is done in such a way as to make using the product easy for even a nontechnical person.