Great easy tool for email marketing
August 11, 2016

Great easy tool for email marketing

Pulkit Agrawal | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with MailChimp

We're a small team and use it company-wide to send our regular newsletters to our customers. We use a template and adapt it monthly with different content. It's a way to engage all our signed up users and our blog subscribers as we try to build our email marketing capability.
  • List management and user segmentation
  • Easy to set up on your site for basic or advanced use
  • Good step-wise process to build and publish a newsletter
  • Template editor is clunky and a little brittle
  • Helped build our reputation as an authority in this space
  • Prompted readers to reconsider our product
MailChimp is well suited for:

  • Regular (time-based) email newsletters (non-transactional).
  • Managing email lists for email marketing.

Mailchimp Feature Ratings

WYSIWYG email editor
4
Dynamic content
6
Ability to test dynamic content
6
Landing pages
3
A/B testing
8
Mobile optimization
8
Email deliverability reporting
8
List management
8
Triggered drip sequences
Not Rated
Dashboards
4
Standard reports
6
Custom reports
Not Rated