Mailchimp: The 800-pound gorilla of newsletter software?
September 09, 2016

Mailchimp: The 800-pound gorilla of newsletter software?

David Clay Smith | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with MailChimp

At Akita we use MailChimp to distribute our "Customer Success Roundup", a weekly digest of blog posts, podcasts and other resources involving the emerging field of Customer Success. This newsletter helps us share industry knowledge with our customers and the wider Customer Success community. MailChimp is used to maintain the subscriber list, construct newletter templates, and build and send the weekly edition.
  • The MailChimp template and email editor are first class. You can use their "what you see is what you get" WYSIWYG editor or dive straight into the HTML. As you make changes to the source the appearance of the newsletter is updated in real time.
  • MailChimp gives us fantastic reports about click through rate and open rate as well as the growth of our list over time.
  • Our delivery rates seem very high with MailChimp. We've used several competitors and MailChimp seems to meet or exceed their rates.
  • The MailChimp reporting could be improved somewhat. I would like better time-series graphs to see clicks and opens for all emails (and individual emails) over time.
  • Our weekly newsletter is the centerpiece of our industry and customer outreach. It provides an excellent source of leads for our sales team and more than justifies the small price tag of the application.
I have used ExactTarget and Campaign Monitor. MailChimp is far superior to ExactTarget in my opinion. Campaign Monitor is even more polished than MailChimp but for the most part these benefits are around the UI and design. As Campaign Monitor is (or was) more expensive than MailChimp, I felt MailChimp provided the overall "best value".
MailChimp is the ideal application for sending newsletter campaigns. They provide a wide range of forms for building an audience and a first-class set of tools for building individual newsletters from a set of predefined templates.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Not Rated
Standard reports
Custom reports