Mailchimp provides excellent features and is easy to use
August 09, 2016

Mailchimp provides excellent features and is easy to use

Seema Yadav | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with MailChimp

I am using MailChimp to communicate with clients to showcase my work and provide them a pleasing format. It provides me a nice platform to share useful information securely with my clients which will benefit both of us mutually. It has a very smooth and flawless functioning design for creating and distributing emails and sharing the information. It lets me import my list of contacts to my account with a couple of steps only and it is a very smooth process.
  • It allows you to create emails with its own powerful template editor and has excellent features such as dragging & dropping of images and text boxes. You can edit anywhere in the text just by clicking at that particular text location.
  • It offers a huge collection of templates and color schemes to choose from and you are free to have your own user interface by modifying those design templates.
  • Creating survey and user forms is super easy using MailChimp with a user friendly layout and responsive GUI.
  • It provides me the control to filter lists according to designation, age group and other activities.
  • It doesn’t have a feature which will let me view which links I have clicked, the number of times I opened a particular email and more.
  • I have noticed that a few of my emails went to spam and I have to work them carefully to get past the spam filtering.
  • Interaction with clients has increased when compared to our previous years.

MailChimp is an excellent tool for marketers and sales teams. If you have limited contacts, then it works out great for you. If you are running a blog, small business, or selling a product, then definitely having a MailChimp account will be appropriate for you.

If your budget is limited and you are not sure about whether to use MailChimp or not, then you can go ahead with the trial version and see the results to decide if you need an upgrade or not.

Mailchimp Feature Ratings

WYSIWYG email editor
8
Dynamic content
7
Ability to test dynamic content
7
Landing pages
9
A/B testing
7
Mobile optimization
8
Email deliverability reporting
8
List management
10
Triggered drip sequences
7
Dashboards
9
Standard reports
8
Custom reports
8