Simple Email marketing software with great integration options
Abigail Nwaocha | TrustRadius Reviewer
Updated December 18, 2019

Simple Email marketing software with great integration options

Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with MailChimp

I’ve been using MailChimp for a year, along with other email marketing software products, and MailChimp is one of the best email marketing softwares in the market. I am not a fan of the customer support system, I’ve had to contact the customer support twice, each on different accounts. The first was on a paid account and the customer support rep was very helpful, the second was on a free account and I’m still waiting for their response. I hope they get back to me because it’s still within the 30 days of support.

One of the reasons I don’t like this system is because the brands I work with are mostly startup or small businesses and most of them have heard of MailChimp and they know it’s free for 2000 subscribers, however, they don’t know what restrictions the free plan comes with. And their suggestion to everything is “Contact customer support.” If only they knew.

I also wish the free plan came with a bit of automation but I guess that is what Drip or SendinBlue is for. I also wish MailChimp came with an inbuilt mini tutorial on how to use their software, I think people new to email marketing would find it very useful. I remember the first time I tried MailChimp I had no idea that I had to create a template and then a campaign.

I use MailChimp with a lot of integrations to widen its use, I use MailChimp with Privy, Drip, Hubspot CRM and many other tools thanks to Zapier. One of the features I love about MailChimp and I’m yet to find in SendinBlue or Benchmark Email is the ability to have an image header in the signup form. My review is mostly based on the free plan, but despite the flaws I’d still recommend MailChimp to individuals and companies looking to get into email marketing.
  • Clean Interface, easy to use.
  • Customizable Signup form that can be used as a landing page.
  • Robust free plan suitable for small businesses and bloggers planning to grow and manage their mailing list.
  • The customers support system makes it difficult to get specific help after 30 days. This mean after three days the only support you get is from the Knowledge base or Tutorials from other sources.
  • The free plan compared to its competitors comes with limited features such as lack of automation.
  • MailChimp's integration with HubspotCRM (Through Zapier) has been a great way to monitor my visitors, track email sends and opens, guide my subscribers to become avid readers of my blog and books.
  • Mailchimp Integration with Gravity forms serves as a basic lead generation processes. This automation process has been one of my largest lead generation source requiring no efforts.
  • Mailchimp's integration with Privy has been another excellent lead generation source for my blog.
I now use SendinBlue alongside Mailchimp, however, Mailchimp advantage over SendinBlue is its clean and friendly dashboard, the notification report which SendinBlue lacks and the ability to fully customize the signup form, including adding an image header.
My review is based on the free plan. Mailchimp is great for creating customized signup forms with a branded image header. It is also a great lead generation funnel when paired with gravity forms. Allowing bloggers and small businesses to create subscribers from form entries. The templates are basic and not as easy to use as Benchmark, Active Hosted or SendinBlue email templates.

Mailchimp Feature Ratings

WYSIWYG email editor
6
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
8
Email deliverability reporting
8
List management
Not Rated
Triggered drip sequences
Not Rated
Dashboards
10
Standard reports
10
Custom reports
Not Rated