Marin Software (discontinued)

“The client's managed by my former agency do not spend enough adverting dollars to justify the use and cost of the platform.”

“Marin allows you to easily see budget and manage budget across engines.”

“Budget pacing - no budget pacing functionality is available which is a key piece of our day-to-day campaign management.”

“I think that each provides specific value to their clients, but Marin offers a holistic value.”

“We have utilized the Marin automated bidding folders, and they have significantly lowered our accounts' cost per conversion, which in turn leads to a happier client, and a larger budget YoY.”

“Marin is very comparable to Kenshoo, and (for us anyway) quite a bit less expensive.”

“The overview tab is helpful for overall knowledge and quick updates for spend, ROI, etc. Ability to filter in endless ways.”

“It's not a higher renew score due to its pricing based on our current spend levels and budgeting.”

“I would suggest the below questions:

1) How do you support Tiered models (i.e. ensure Tier II doesn't bid up Tier I)

2) What tactics/strategies do you use to ensure your tool is staying...”

“A Paid Search Manager uses it to track ROI as well as keep up to date on employees' findings. … Daily campaign management such as bid adjustments and negative keywords Conversion tracking - one or multiple points Return on Investment.”