Matomo Analytics Reviews and Ratings

Use Cases and Deployment Scope

We use Matomo as an easier alternative to use vs GA4. It's highly robust and offers features that the other platforms don't include such as user session recording and form analytics.

The best part is that all the reports are pre-populated so you don't have to go and create custom reports, although it does allow for that if you are looking to set those up.

Likelihood to Recommend

I would recommend Matomo to any small to medium sized business that requires in depth analytics without the hassle of setting up custom reports. Unless you absolutely need something like GA4, then I would highly recommend Matomo over GA4. Matomo is much easier to install, set up and gather insights for which is the whole goal of having an analytics tool so I highly recommend it. If you are a large business that requires More Google integrations, then it might be best to stick to something like GA4.

Use Cases and Deployment Scope

Marketing professionals rely on detailed website analytics to inform data-driven decisions. This allows a better understanding of the impact from marketing campaigns, content, and inbound referrals from search and more. Matomo Analytics capabilities are as impressive as G4, but have the added plus of making it super easy to be compliant with ever-evolving privacy regulations.

Likelihood to Recommend

If you want to balance data-driven marketing and a privacy-minded approach to analytics, Matomo Analytics is for you. It's easy to be compliant with GDPR and other regulations while still having detailed (anonymized) analytics that help inform what content is resonating vs what content is not resonating. And of course you also get all of the rich referral, campaign, and goal conversion data to help you optimize your marketing.

Use Cases and Deployment Scope

We have used Matomo's services for a year and I cannot recommend using them. We have faced serious bugs with their service and they provide zero support. They treat their customers badly and only respond when you threaten to unsubscribe from their service. We faced technical issues using their platform weeks ago and reached out to their support. We received zero help and were told that their platform worked fine. Weeks after no responses from us that still stated we had issues, they suddenly returned and said they actually did have issues with their platform. Matomo has the absolute worst support any company can have and therefore is not worthy of receiving our money. Stay away from Matomo at all times.

Likelihood to Recommend

Initially, Matomo seems like a decent choice and alternative to GA. While I have not used GA, and only Matomo is a terrible alternative to GA. When you run a software product - customer service is everything, and with Matomo treating their customers terribly, their product is nothing. Stay from Matomo and find an alternative as we did.

Use Cases and Deployment Scope

We used Matomo as a default service to analyze and optimize web traffic on platforms we deploy. The software is usable by any person of the company, from developers to customers managers. It helps us understanding what goes well or not on the analyzed websites and improve the navigation experience.

Likelihood to Recommend

If you want to analyze your web traffic without losing control on the analyzed data, Matomo is the tool you need. Can be self-hosted, privacy by design and active community are grounding reasons you should use Matomo as a premium tool of your technical stack.

Use Cases and Deployment Scope

We use Matomo Analytics in the Marketing department. We made this choice after the latest ruling on data protection by the EC. Since data is stored on European servers, it is compliant with the GDPR, which is a major factor. In addition, we're tracking two domains and are quite happy with the ease and comfort this programme has to offer. Even new employees can find their way around the backend with ease and retrieve the information they need easily.

Likelihood to Recommend

Matomo is a full-fledged website tracking and analytics tool. It offers everything and then a bit more that GA has to offer. I cannot conceive of any situation where this programme would be "less appropriate". You can use it for each and every website and do well with it. The data it provides includes everything you could wish for (country, IP, new user or not, actions taken, goals achieved etc.)

Use Cases and Deployment Scope

Matomo is in use by marketing, web analytics, big/small data and development and test Departments as our web analytics tool. It is free, on-premise with a stack of analytics possibilities. The possibility to run Matomo server on-premise is its USP. As an open-source tool, Matomo is a good way to get insights of websites.

Likelihood to Recommend

As an on-premise analytics tool, Matomo is great and recommended for internal data measurement like intranet community data. Matomo could help to understand and test the usability of a website.

But big online eCommerce platforms should use an analytics product with more features like AT Internet, Adobe, Econda or Mapp. Matomo's filter and segmentations are very limited and the visualization is rudimentary, but it's safe and perfect for small websites, low budgets, or where strong GDPR guidelines are required.

Use Cases and Deployment Scope

We are using On-Premise hosting. With the help of the funnel in Matomo, We figured out in which pages we have lost most of the users so it helps us to redesign the subscription model of the user on the website and we had more subscribers later on. another help that I can mention is the Heatmap, after implementing Heatmap in our portals we understood we need to change UX design and don't let users lost on the home page.

Likelihood to Recommend

Our company provides subscription and payment services for mobile operators and we also launch our games and music portals for users. For measuring web analytics KPI, we use Matomo because its open-source and the privacy policies of Matomo are very clear and they don't send data to third parties which is very important for our company. None of our customers have any problem using Matomo as a web analytic tool.

For those who want to have advanced event analytics of apps and web at the same time, maybe it is not the best solution. they need to have an extra tool to track all the interesting events on the web and app.

Use Cases and Deployment Scope

Matomo is very useful and provides simple analytics. I use Matomo as a local aternative for Google Analytics and it always shows me great results. I appreciate the statistics relative to visit logs with a detailed card for each visit on my website. Using this I can push forward strategies to help improve the customer experience on my web platform.

Use Cases and Deployment Scope

We use Matomo in the software department as a monitoring tool for one of our web application, mainly to benchmark the system's behavior. We are refactoring the current implementation with the goal to improve the performance, the scalability, and the uptime. One way to know if we are on the right track is to benchmark it and see the actual progress with each change or added new technology.

Likelihood to Recommend

Matomo is a great alternative for monitoring and tracking your web applications because:

<ul><li>It is free.</li><li>You own the data on a local database; with some SQL expertise, you can get customized reports easily.</li></ul>

It is not suited for you if:

<ul><li>You have the budget for software purchase and don't care where the data is stored.</li><li>You don't have some technical skills to install it or use the SQL for custom reporting(if needed).</li></ul>

Use Cases and Deployment Scope

We use the tool to track the daily users who visit our website and look at the visitor log to see what pages people are visiting and for how long.

Likelihood to Recommend

This is a great tool for anyone looking to track who is visiting their site