Matomo Analytics Reviews and Ratings

Rating: 8.8 out of 10

Score

8.8 out of 10

Community insights

TrustRadius Insights for Matomo Analytics are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Open-source customization: Many reviewers have expressed appreciation for Piwik's open-source nature, as it has allowed them to customize and modify the platform to suit their specific requirements. This flexibility has been highly valued by users who need a tailored analytics solution.

User-friendly data presentation: The visually appealing and user-friendly data presentation in Piwik has been highly valued by many users. They have found it easy to understand and navigate through analytics reports, which has facilitated their analysis of website data.

Support for multiple sites and useful dashboards: Users have found the support for multiple sites and useful dashboards in Piwik to be highly beneficial. This feature allows them to efficiently manage and analyze data from different websites in one centralized location, making their workflow more streamlined.

Reviews

24 Reviews

An analytics tool that just works amazingly out of the box and is a breeze to set up

Rating: 10 out of 10

July 14, 2025

Use Cases and Deployment Scope

We use Matomo as an easier alternative to use vs GA4. It's highly robust and offers features that the other platforms don't include such as user session recording and form analytics.

The best part is that all the reports are pre-populated so you don't have to go and create custom reports, although it does allow for that if you are looking to set those up.

Pros

Multi-touch attribution
Conversion tracking and goals
Traffic acquisition tracking

Cons

A/B testing
Heatmaps
Session recording

Likelihood to Recommend

I would recommend Matomo to any small to medium sized business that requires in depth analytics without the hassle of setting up custom reports. Unless you absolutely need something like GA4, then I would highly recommend Matomo over GA4. Matomo is much easier to install, set up and gather insights for which is the whole goal of having an analytics tool so I highly recommend it. If you are a large business that requires More Google integrations, then it might be best to stick to something like GA4.

Ramon Khan

Head of Marketing in Marketing at The Alloy Market (1-10 employees)

Vetted Review

2 years of experience

View profile

Balance Rich Website Analytics with Privacy Compliance

Rating: 10 out of 10

Incentivized

June 24, 2024

Use Cases and Deployment Scope

Marketing professionals rely on detailed website analytics to inform data-driven decisions. This allows a better understanding of the impact from marketing campaigns, content, and inbound referrals from search and more. Matomo Analytics capabilities are as impressive as G4, but have the added plus of making it super easy to be compliant with ever-evolving privacy regulations.

Pros

Matomo Analytics makes it easy to adjust settings to anonymize IP addresses and provide for one click opt-out of all analytics tracking with first-party cookies. This makes it easy to be compliant with GDPR along with US-based regulations
Detailed analytics provide the ability to track more than the basic visits, pageviews, and goals. You can also set up detailed reports across dimensions and metrics, follow-campaign specific tracking, and more.
The interface is easy to use, and info definitions are provided throughout. Moreover the documentation resources are extremely easy to follow if there is something you're not familiar with.

Cons

I always appreciate continuous improvement, and as privacy regulations continue to evolve, it would be great for Matomo Analytics to offer more education on what to expect.
No one has post-third-party cookies figured out, but it would be nice for Matomo Analytics to step up with suggestions based on how ad tech platforms are signaling possible replacements. I think Matomo Analytics' privacy-minded approach could be really useful here.
As with any website analytics, it's frustrating that when you edit a report's included dimensions or metrics, you effectively start the report over on collecting data.

Likelihood to Recommend

If you want to balance data-driven marketing and a privacy-minded approach to analytics, Matomo Analytics is for you. It's easy to be compliant with GDPR and other regulations while still having detailed (anonymized) analytics that help inform what content is resonating vs what content is not resonating. And of course you also get all of the rich referral, campaign, and goal conversion data to help you optimize your marketing.

Cathy Colliver

Head of Marketing in Marketing at Test Double (51-200 employees)

Vetted Review

3 years of experience

Matomo has the worst support that ignores and leaves their customers on their own

Rating: 1 out of 10

April 13, 2022

Use Cases and Deployment Scope

We have used Matomo's services for a year and I cannot recommend using them. We have faced serious bugs with their service and they provide zero support. They treat their customers badly and only respond when you threaten to unsubscribe from their service. We faced technical issues using their platform weeks ago and reached out to their support. We received zero help and were told that their platform worked fine. Weeks after no responses from us that still stated we had issues, they suddenly returned and said they actually did have issues with their platform. Matomo has the absolute worst support any company can have and therefore is not worthy of receiving our money. Stay away from Matomo at all times.

Pros

The platform is straight forward to use

Cons

Their support is extremely bad with slow replies
Their interface and UI looks like something from 2010
It is only 20% of the web page that is usable and there is zero to no help as to how you use their platform
The website has lots of bugs that leads to that you often not get accurate analytics

Likelihood to Recommend

Initially, Matomo seems like a decent choice and alternative to GA. While I have not used GA, and only Matomo is a terrible alternative to GA. When you run a software product - customer service is everything, and with Matomo treating their customers terribly, their product is nothing. Stay from Matomo and find an alternative as we did.

Verified User

Executive in Corporate (1-10 employees)

Vetted Review

2 years of experience

Awesome product

Rating: 10 out of 10

September 17, 2021

Use Cases and Deployment Scope

We used Matomo as a default service to analyze and optimize web traffic on platforms we deploy. The software is usable by any person of the company, from developers to customers managers. It helps us understanding what goes well or not on the analyzed websites and improve the navigation experience.

Pros

Simplicity of installation
Simple to use
Complete

Cons

User interface

Likelihood to Recommend

If you want to analyze your web traffic without losing control on the analyzed data, Matomo is the tool you need. Can be self-hosted, privacy by design and active community are grounding reasons you should use Matomo as a premium tool of your technical stack.

Baptiste THIVEND

Freelance Software Engineer in Product Management at Open Source Politics (11-50 employees)

Vetted Review

1 year of experience

View profile

Matomo delivers

Rating: 10 out of 10

June 2, 2021

Use Cases and Deployment Scope

We use Matomo Analytics in the Marketing department. We made this choice after the latest ruling on data protection by the EC. Since data is stored on European servers, it is compliant with the GDPR, which is a major factor. In addition, we're tracking two domains and are quite happy with the ease and comfort this programme has to offer. Even new employees can find their way around the backend with ease and retrieve the information they need easily.

Pros

GDPR compliant
Ease of use
Good quality data
Easily restructured dashboard

Cons

I currently don't see anything that's missing

Likelihood to Recommend

Matomo is a full-fledged website tracking and analytics tool. It offers everything and then a bit more that GA has to offer. I cannot conceive of any situation where this programme would be "less appropriate". You can use it for each and every website and do well with it. The data it provides includes everything you could wish for (country, IP, new user or not, actions taken, goals achieved etc.)

Sven Kalbitzer

Teamleader Marketing in Marketing at SANHA GmbH & Co. KG (501-1000 employees)

Vetted Review

2 years of experience

View profile

Matomo, on premise analytics

Rating: 7 out of 10

Incentivized

May 13, 2020

Use Cases and Deployment Scope

Matomo is in use by marketing, web analytics, big/small data and development and test Departments as our web analytics tool. It is free, on-premise with a stack of analytics possibilities. The possibility to run Matomo server on-premise is its USP. As an open-source tool, Matomo is a good way to get insights of websites.

Pros

USP: On premise Hosting
No license costs Initial ( paid plugins available)
Basic Analytics and Dashboard functions
GDPR conform cause in premise Hosting

Cons

Only 3 free custom parameters ( paid plugins to upgrade available)
No cloud Hosting possible
Not recommended for large companies

Likelihood to Recommend

As an on-premise analytics tool, Matomo is great and recommended for internal data measurement like intranet community data. Matomo could help to understand and test the usability of a website.

But big online eCommerce platforms should use an analytics product with more features like AT Internet, Adobe, Econda or Mapp. Matomo's filter and segmentations are very limited and the visualization is rudimentary, but it's safe and perfect for small websites, low budgets, or where strong GDPR guidelines are required.

Verified User

Consultant in Professional Services (1001-5000 employees)

Vetted Review

4 years of experience

Why you should choose Matomo

Rating: 8 out of 10

Incentivized

April 16, 2020

Use Cases and Deployment Scope

We are using On-Premise hosting. With the help of the funnel in Matomo, We figured out in which pages we have lost most of the users so it helps us to redesign the subscription model of the user on the website and we had more subscribers later on. another help that I can mention is the Heatmap, after implementing Heatmap in our portals we understood we need to change UX design and don't let users lost on the home page.

Pros

On-Premise Setup
Heatmap
Funnels

Cons

Collects too much information
Website is not user friendly
Charts and graphs are not very intuitive

Likelihood to Recommend

Our company provides subscription and payment services for mobile operators and we also launch our games and music portals for users. For measuring web analytics KPI, we use Matomo because its open-source and the privacy policies of Matomo are very clear and they don't send data to third parties which is very important for our company. None of our customers have any problem using Matomo as a web analytic tool.

For those who want to have advanced event analytics of apps and web at the same time, maybe it is not the best solution. they need to have an extra tool to track all the interesting events on the web and app.

Alireza Hassani

Business Intelligence Analyst in Information Technology at Mondia Group (201-500 employees)

Vetted Review

2 years of experience

View profile

A useful open-source tool

Rating: 0 out of 10

February 3, 2020

Use Cases and Deployment Scope

Matomo is very useful and provides simple analytics. I use Matomo as a local aternative for Google Analytics and it always shows me great results. I appreciate the statistics relative to visit logs with a detailed card for each visit on my website. Using this I can push forward strategies to help improve the customer experience on my web platform.

Pros

Tracking user visits on websites.
Great analytics.

Cons

Robot detection.
Migration issues.

Verified User

Project Manager in Information Technology (51-200 employees)

Vetted Review

1 year of experience

Free analytics that you own

Rating: 8 out of 10

Incentivized

December 21, 2018

Use Cases and Deployment Scope

We use Matomo in the software department as a monitoring tool for one of our web application, mainly to benchmark the system's behavior. We are refactoring the current implementation with the goal to improve the performance, the scalability, and the uptime. One way to know if we are on the right track is to benchmark it and see the actual progress with each change or added new technology.

Pros

Nice way of seeing the data: visitors and traffic. Also, the user interface is somewhat customizable.
Support for multiple sites, displayed in useful dashboards.
Access to the raw data since you have the database local.
Open source - especially useful when you have no budget for software purchasing.
I find the real-time map feature very useful when we load the system n times more to stretch its limits.

Cons

Installation can be a small pain, especially if install permissions are controlled by IT on development environments also.
When large sets of data need to be displayed, it can be a little slow. It looks like the database design and the queries used have room for optimization.
Since it needs to be "present" in all the pages of the web application, if something goes wrong with Matomo, it can break your app. They call it the JavaScript Tracking Tag that needs to be there on all pages.

Likelihood to Recommend

Matomo is a great alternative for monitoring and tracking your web applications because:

<ul><li>It is free.</li><li>You own the data on a local database; with some SQL expertise, you can get customized reports easily.</li></ul>

It is not suited for you if:

<ul><li>You have the budget for software purchase and don't care where the data is stored.</li><li>You don't have some technical skills to install it or use the SQL for custom reporting(if needed).</li></ul>

Cristian Bodnarasec

Senior Software Development Manager in Information Technology at eSilicon (501-1000 employees)

Vetted Review

1 year of experience

View profile

Matomo (formerly Piwik) review

Rating: 8 out of 10

Incentivized

April 3, 2018

Use Cases and Deployment Scope

We use the tool to track the daily users who visit our website and look at the visitor log to see what pages people are visiting and for how long.

Pros

Easy to track daily traffic
Easy to monitor visitor traffic
Can set up website goals and tie them to marketing campaigns

Cons

When looking through visitor log it only allows you to go back one day
Cannot see how long the visitor spent on each page, only the total length of their visit
Need to add real time visitors on your page to show if there are any active visitors on your page at the current moment, similar to Google Analytics

Likelihood to Recommend

This is a great tool for anyone looking to track who is visiting their site

Verified User

Professional in Marketing (51-200 employees)

Vetted Review

3 years of experience

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Reviews and Ratings

Balance Rich Website Analytics with Privacy Compliance

Rating: 10 out of 10

Incentivized

June 24, 2024

Use Cases and Deployment Scope

Pros

Matomo Analytics makes it easy to adjust settings to anonymize IP addresses and provide for one click opt-out of all analytics tracking with first-party cookies. This makes it easy to be compliant with GDPR along with US-based regulations
Detailed analytics provide the ability to track more than the basic visits, pageviews, and goals. You can also set up detailed reports across dimensions and metrics, follow-campaign specific tracking, and more.
The interface is easy to use, and info definitions are provided throughout. Moreover the documentation resources are extremely easy to follow if there is something you're not familiar with.

Cons

I always appreciate continuous improvement, and as privacy regulations continue to evolve, it would be great for Matomo Analytics to offer more education on what to expect.
No one has post-third-party cookies figured out, but it would be nice for Matomo Analytics to step up with suggestions based on how ad tech platforms are signaling possible replacements. I think Matomo Analytics' privacy-minded approach could be really useful here.
As with any website analytics, it's frustrating that when you edit a report's included dimensions or metrics, you effectively start the report over on collecting data.

Likelihood to Recommend

Cathy Colliver

Head of Marketing in Marketing at Test Double (51-200 employees)

Vetted Review

3 years of experience