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Matomo, on premise analytics
May 13, 2020

Matomo, on premise analytics

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Matomo Analytics (formerly Piwik)

Matomo is in use by marketing, web analytics, big/small data and development and test Departments as our web analytics tool. It is free, on-premise with a stack of analytics possibilities. The possibility to run Matomo server on-premise is its USP. As an open-source tool, Matomo is a good way to get insights of websites.
  • USP: On premise Hosting
  • No license costs Initial ( paid plugins available)
  • Basic Analytics and Dashboard functions
  • GDPR conform cause in premise Hosting
  • Only 3 free custom parameters ( paid plugins to upgrade available)
  • No cloud Hosting possible
  • Not recommended for large companies
  • Measuring Intranet communities safty
  • GDPR conform
  • Fast and easy to integrate
  • On premise
Matomo's analytics tools have functions like the free Google Analytics.
It is easy to learn and has a good implementation guide. So, it is good for learning web analytics.

Matomo has a good API and APU documentation too. It is possible to connect Matomo to a Dashboarding Service or customer -/- Data platform.
A great community platform with thousands of users, a good forum, and a whole lot of free and paid plugins, but no consultants.

Do you think Matomo Analytics delivers good value for the price?

Yes

Are you happy with Matomo Analytics's feature set?

Yes

Did Matomo Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Matomo Analytics go as expected?

Yes

Would you buy Matomo Analytics again?

Yes

As an on-premise analytics tool, Matomo is great and recommended for internal data measurement like intranet community data. Matomo could help to understand and test the usability of a website.
But big online eCommerce platforms should use an analytics product with more features like AT Internet, Adobe, Econda or Mapp. Matomo's filter and segmentations are very limited and the visualization is rudimentary, but it's safe and perfect for small websites, low budgets, or where strong GDPR guidelines are required.