Meiro = CDP and Personalization Platform of your choice!
Use Cases and Deployment Scope
Simply speaking, Meiro platform helps us to bring unique personalized experience to our customers. We are doing that by collecting data from various sources - CRM, web, mobile. By application of Meiro's flexible profile stitching model, we are able to target unigue customer. Platform helps us to build audiences and export them to other destinations of our choice. In my opinion, there is no doubt that Meiro platform can bring the value to any business. What I like the most is how they combine the most important technologies like SQL, python and R in their product - users can learn and getting always better in using Meiro platform. Bringing more complicated ideas on table and then have ability to execute it within the platform. I think this is unparalleled in comparison to other platforms - simply because to have trained employers in using advanced SQL, python or R and implement it directly to platform to help better target customers is definitely a win for the company in long-run (it is just much better than just to buy consultant that will do it for you). To have trained employers in area of CDP, personalization, SQL, Python, R and ETL is just such a dream combination that will definitely repay its initial investment in few months.
Pros
- personalization
- predictive modelling
- ETL
- audience generation
- CDP
- recommendation
Cons
- community
Most Important Features
- audience generation
- connect various datasources to have 360 degree customer view
- execution layer - by getting the data, evaluating the attributes we can target customers in real time by various channels (web, email, mobile)
Return on Investment
- people are learning about functionalities of CDP - they started to work with data, they know that to properly target the customer we need to know that she may come from various channels
- positive impact on productivity - that is without a doubt a huge step forward ()
- employers are increasing their value added for the company - people are building consistently the knowledge in area of CDP, customer segmentation etc - in the longrun, I believe this will separate us from competitors tremendously. To have platform, skills to operate platform and domain knowledge of digital marketing - I believe that such combination is extremely important and cannot be replaced by any consultants offering you some black box solution that they will operate. Meiro helps us to build such experience and I am greatly thankful for that.
