TrustRadius Insights for Mention are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Business Problems Solved
Mention is a versatile tool that serves various use cases across different departments. For the Marketing team, it is an essential tool for monitoring social media mentions that are not explicitly tagged to their company, enabling them to keep track of potential issues and sales leads. Additionally, Mention is used for SEO link building, helping businesses find unlinked brand mentions and obtain valuable backlinks.
Customer Service teams also benefit from Mention as it helps them catch critical mentions of the brand across the internet, whether they are customer complaints lost in obscure forums or missed on social media feeds. This empowers them to address complaints promptly and engage with customers more effectively. Moreover, small business owners find Mention useful for social media marketing, as it allows them to gauge the interaction and quality of their social media content, improving content development and gaining insight into audience preferences.
Furthermore, Mention provides valuable data on click-through rates, effectiveness, reach, and organic reach of posted content. This information helps companies identify areas for improvement and enhance engagement in their content campaigns. The software also automates the tedious task of manually searching for business mentions on the web that are not linked back to the company's website. This saves time for the team while contributing to search engine rankings and increasing organic traffic through acquired links.
Moreover, Mention is employed by PR teams to track brand mentions in real-time across various platforms. This contributes to a company's PR strategy by allowing them to join conversations promptly and build relationships with thought leaders. It is also a cost-effective alternative to expensive social media monitoring solutions, offering 360-degree visibility into what people are saying about a brand.
Lastly, Mention proves invaluable to Customer Service departments as it enables fast notifications and prompt response to interactions with the brand on social media. By receiving email notifications of brand mentions on social media platforms like Twitter, Instagram, and Facebook, they can catch comments and questions that would otherwise be missed.
In conclusion, Mention serves a diverse range of use cases, from social media monitoring and SEO link building to customer service and PR strategies. Its capabilities empower businesses to stay informed about what people are saying about their brand on the internet, contribute to content development and engagement enhancement, and monitor interactions with customers in real-time.
As an SEO Branding specialist, Mention helps track brand mentions in real-time. It allows us to configure the alerts on various 2.0 platforms and with its various filters it helps us to better configure.
Pros
Create alerts and perform searches with your filters.
Assign your sentiment.
Monitor social profiles of a brand.
Cons
Add other social profiles to monitor.
Configure parts of a website (specific directory).
Improve the publish/calendar tool.
Likelihood to Recommend
It is suitable for monitoring support in SEO branding. But its features are limited. They must add others that are missing to guarantee locating more specific mentions.
Mention is a great tool for a Marketing department to catch critical mentions of your brand across the internet. However, it is also a great tool for Customer Service or whoever is managing your Social Media accounts. I found that Mention helped me most by finding customer complaints that were lost within strange forums, websites or even simply missed on our Facebook, Twitter, and Instagram feeds.
Pros
Easy to use dashboard
Filters and Boolean Search optional with more expensive packages
Cons
Can be difficult to refine a search without assistance from Mention rep
While better than competitors, Mention can still miss important mentions if searches aren't set up properly
Likelihood to Recommend
I would ask if they have ever used a software like Mention before, if not, I would totally suggest they start with it. It's easy to use, easy to set up and while it may be confusing at first, it's probably the cheapest and most effective. My suggestion to a new marketer or first-time user of this kind of software would be Mention.
Mention is being used to track business mentions for our company. It is mostly used to find remarks on the web that are not linked back to our website. This allows our company to contact websites mentioning our brand and asking them for a link. Mention automates the tedious task of manually searching for places where our company is being mentioned but not linked to, saving me and my team hours and hours of work. The links we acquire using Mention also help us improve dramatically in search engine rankings, increasing our organic traffic.
Pros
Mention is very easy to set up.
Mention has a simple interface and is very easy to navigate.
Cons
Mention's price point is not always affordable.
A good feature that Mention should add is the ability to email websites directly from the platform.
Likelihood to Recommend
Mention is excellent for businesses or professionals that want to automate finding mentions of their brand name online. The internet is big and getting bigger every day, so it's a very tedious task to try and find every occurrence of your business name online. This uncovers so many opportunities to connect with sites that a business will know are already interested in them. Smaller companies that know they have not been mentioned much online will not need a service like Mention as much, but I would recommend, as they grow, to use a solution like Mention.
The Blogsmith uses Mention to determine where the brand is being talked about online, especially unlinked mentions. It's useful for getting an alert when an interview goes live, finding people who are republishing my content without permission, and learning about article mentions I wouldn't otherwise know about.
Pros
Tracks brand mentions across the web.
Find people who are republishing your content without permission.
Find conversations that your brand should be a part of.
Cons
Compared to related tools, it doesn't catch every single mention.
Pricing doesn't scale well for a freelancer wanting to use it across a few clients.
Likelihood to Recommend
Mention is great for brands who want a mechanism for tracking and exploring almost any public brand mention. What it may not do as well is use related keywords to help you find leads for your company.
Mention has been an on again, off again service we have used either on behalf of the agency or agency clients. I thought after a year or so away that I would find the product more up to date but it feels like in the recent trial that the product hasn't changed that much after a hiatus from using it. In general Mention provides a nice way to capture social activity, but at the end of the day, I am finding, especially with Twitter, that the Twitter UI is faster for me to find what I'm looking for and to see how things are playing out with retweets, comments and more.
Pros
Captures what's on the various social networks quite well.
Provides a daily summary that makes it possible to see what's happening on the social networks for the ID's I'm following or the keywords being tracked.
Enables the ability to see the activity of multiple social networks in a single combined recap each day.
Cons
Mention is an older platform and in this rapidly changing world and "need it now," I'm not feeling it's really there yet.
I'm having to create my own social tracking using IFTTT and Zapier to be ahead of the curve. I wish Mention was as fast.
Likelihood to Recommend
Mention is well suited for small businesses who need to track their activities or large companies with a team dedicated totally to social. Anything in between I think other services are more up to date. Those services are focused on immediacy, not recapping, and in the era where social media and fake news drive rumors, the need to know is paramount.
I currently use Mention to monitor keywords in social media both for myself and the institution. It's used primarily by me, the director of integrated marketing. Using Mention I'm able to track multiple keywords plus combinations of keywords as they are used across social media platforms such as Twitter, Instagram and Facebook.
Pros
Tracking multiple keywords together in one search.
Providing a daily email digest of top mentions.
Tracking the most influential people using the key terms.
Cons
Hits plan limit for search terms rather quickly if you have broad terms.
Could have better third-party integration.
Likelihood to Recommend
Mention is well suited if you are a PR agency tracking brand sentiment and mentions from influential parties. Less suited if you want to integrate them into third-party management tools for responses.
I use it personally and relay the information to those in my department. We use it to track our activity on social and gauge our marketing efforts. On a personal level, it's easier than sorting through mentions in singular apps.
Pros
Clean Interface
Does exactly what the name implies - tracks mentions
Offers for free and paid plans make it an obvious choice
Cons
Not as detailed as perhaps I would like
Paid plans too expensive for some companies
Likelihood to Recommend
I would encourage people to try it, especially for tracking mentions on Twitter. Twitters integrated mentions are bloated, TweetDeck is also bloated, Mention is clean and easy to use and gives you the information you're looking for.
Our marketing department uses Mention for social listening across the web, including social media.
Pros
It picks up mentions of monitored keywords better than any other we've tried.
You can set up boolean searches (an available option for some plans) for advanced searches and negative keywords.
You can exclude monitoring by language and country, if you don't want to monitor the entire web.
It updates frequently and can set up email alerts.
Cons
No Facebook monitoring.
You cannot interact with Instagram posts through their interface (you have to click on IG posts in Mention to open them up in Instagram in order to like/comment/etc).
We cannot exclude keywords from account names (negative keywords in boolean searches only work for the body of the post/tweet, not the account name).
Negative keywords of only one character (e.g., "£") don't appear to work.
Likelihood to Recommend
We use Mention alongside Hootsuite to make sure we capture all mentions of our brand and products, not just those that have been tagged. If you want to have confidence that you're picking up all mentions (excluding Facebook) around the web, Mention delivers. It catches far more mentions than Google Alerts.
Mention is being used primarily to monitor the web and social channels for any coverage of our brand. It helps us know who is talking about us so that we can join the conversation in real time. It is a crucial part of our PR strategy to be able to know the voice of our customers across the Internet and participate when relevant.
Pros
Finds mentions of our brand across social channels
Able to find references to our brand that other tools miss
The preview tool is great and takes you directly to the spot in the content that you are mentioned so that you don't have to hunt it down.
Cons
Speed of loading the previews could be enhanced. Sometimes takes a while to load.
Having some of the enterprise capabilities in the lower tier subscriptions would be nice. Would love to not have to pay hundreds more a month just for the ability to export mentions to a CSV
Likelihood to Recommend
Great way to track your brand mentions and stay on top of the conversations across the Internet tied to your brand. They do have some social media tools but we don't find these to be needed or useful for our needs. Their integrations with Zapier, Slack and others are also great. It is a great monitoring tool and at a great price.
