Mirakl Ads

Mirakl Ads is a retail media solution optimized for eCommerce and marketplaces, according to the vendor. It aims to help businesses of all sizes monetize their premium eCommerce audience and create a revenue stream through digital advertising. Retailers, eCommerce companies, online marketplaces, advertising agencies, and digital marketing professionals across various industries reportedly rely on Mirakl Ads to maximize the value of their retail media inventory and generate additional revenue.

Key Features

Retail-first retail media solution: Mirakl Ads is a retail media solution designed specifically for eCommerce and marketplaces, aiming to help businesses monetize their digital advertising spend and create a new revenue stream, according to the vendor.

Compatible with multiple eCommerce assortment types: Mirakl Ads is claimed to be compatible with various eCommerce assortment types, including marketplace, dropship, and first-party assortments. It reportedly takes into account multiple sellers, stock levels, the 'buy box', and more.

Proprietary AI for relevant sponsored ads: According to the vendor, Mirakl Ads leverages Mirakl's proprietary AI technology to surface relevant sponsored ads to shoppers. This is said to ensure that ads are tailored to individual customer preferences and increase the chances of conversions.

Embedded into Mirakl backoffice: Mirakl Ads is said to seamlessly integrate into the Mirakl backoffice, providing a streamlined experience for managing and tracking ad campaigns. The vendor claims that it automatically discounts ad spend from the seller balance, making it easy for sellers to become advertisers.

Cookieless solution for data safety: According to the vendor, Mirakl Ads is a cookieless solution that relies on first-party data, aiming to ensure a safe data environment for retailers. This approach is claimed to guarantee data privacy and security while maintaining a sustainable business model.

Cutting-edge adtech for monetizing traffic and audiences: Mirakl Ads reportedly utilizes cutting-edge advertising technology to successfully monetize traffic and audiences. The vendor states that this allows businesses to maximize the value of their retail media inventory and generate additional revenue.

Various ad formats for advertisers' needs: Mirakl Ads is said to offer a variety of ad formats to cater to advertisers' needs, ranging from banners to sponsored search. The vendor claims that the native formats provided by Mirakl Ads create a seamless shopping experience that customers appreciate.

Real-time bidding engine for fair competition: According to the vendor, Mirakl Ads includes a real-time bidding engine that ensures fair competition between brands, suppliers, and third-party sellers. This engine is claimed to help fill premium inventory and optimize ad placements.

Yield management capabilities for optimized ad spend: Mirakl Ads is said to provide yield management capabilities, allowing businesses to tailor monetization strategies, plan for peak seasons, and generate higher returns across different categories. The vendor suggests that this optimization helps maximize the effectiveness of ad spend.

Self-service approach for onboarding advertisers: Mirakl Ads reportedly enables businesses to manage key advertisers' campaigns themselves, while also offering a self-service approach for onboarding long-tail advertisers. The vendor states that this flexibility allows for efficient campaign management and scalability.