Omnisend

Omnisend is an email and SMS marketing platform for ecommerce stores. It plugs into Shopify, WooCommerce, BigCommerce, and other store platforms, then uses product, customer, and order data to trigger messages based on what shoppers browse, buy, and leave behind.

Key capabilities include:

• Email campaigns: A drag-and-drop editor with 250+ templates, product and discount code blocks, and automatic resends to non-openers with a fresh subject line.

• Ecommerce automations: Prebuilt and custom workflows for welcome, cart and browse abandonment, post-purchase, and transactional messages. According to the vendor, automations make up 2% of email sends but drive 30% of email revenue (Omnisend 2026 Ecommerce Marketing Report).

• Segmentation: Segments built on purchase history, browsing behavior, and engagement that update themselves as customer data changes. Merchants can also describe an audience in plain language and have AI build the segment.

• List growth: Popups, embedded forms, landing pages, and spin-to-win forms, with exit-intent triggers and targeting rules that control who sees what.

• SMS and web push: Global SMS from $0.007 per message, with SMS and web push running in the same campaigns and workflows as email.

• AI on every plan: AI writes campaign copy, subject lines, and preheaders, builds sign-up forms and segments, and comes included on all plans, free included, with no add-ons or credits.

• MCP integration: Merchants can connect Omnisend to ChatGPT or Claude to check performance, get segment suggestions, and draft campaigns from real account data.

• Free migration: Omnisend states that their team moves contacts, core automations, segments, sign-up forms, and a master template from other email platforms, usually within 5 business days.

• 24/7 support: Live chat and email in six languages on every plan, including free, with an average first response time of about 4 minutes. Accounts at $400/month or more get a dedicated Account Expert.