pharosIQ Reviews and Ratings

Use Cases and Deployment Scope

We have used pharosIQ for content syndication for over a year. I have never seen in quarter pipeline developed from content syndication, but QoQ with Pharos, we do. We're using them for a variety of initiatives, brand awareness, lead generation, and now pipeline development.

Likelihood to Recommend

I've never seen in quarter pipeline generated from content syndication. Their audience is engaged. They also are able to get incredibly granular with the ICP and generous with the leads being sent back if they were out of market.

Use Cases and Deployment Scope

At our company, I use pharosIQ within the marketing team to support campaigns that promote our software solutions within the Industrials vertical in Central Europe. From a business standpoint, pharosIQ helps us address the need to clearly communicate the value of our products to prospects and customers. The data and reports generated through the campaigns inform our nurture campaign target group, re-targeting, etc. It also supports sales enablement by providing real-world insights.

Likelihood to Recommend

My latest project with pharosIQ was a conversational display ad and I'm beyond satisfied with the results and the process.

They recommended different approaches and best practices, they fulfilled my wishes and even implemented some last minute fixes.

The results really are outstanding with a 16 second engagement time on the ad while the benchmark was at 10.

Use Cases and Deployment Scope

We use pharosIQ for both content syndication and their conversational display ads. The content syn is pretty standard, compared to other vendors in the space. We did have some slight targeting and fulfillment gaps, but we were focusing on a niche EU audience, so it was to be expected. The conversational display ads are very unique and offer some interesting analytics.

Likelihood to Recommend

pharosIQ offers good pricing on standard content syndication programs. Their conversational display ads provide a unique way to target users outside normal channels.

Likelihood to Recommend

pharosIQ services are particularly useful when looking to reach new audiences beyond your existing database and want to quickly test content resonance at the top of the funnel. The speed of results and ease of setup make it ideal for time-sensitive campaigns or when you're looking to supplement other demand gen tactics.

Use Cases and Deployment Scope

We utilize PharosIQ to manage our US Concierge Program, as well as design and execute channel marketing campaigns.

Likelihood to Recommend

They are fantastic, predictive, and prescriptive analytics that help drive well-qualified leads through their BDR tele-outreach. It would be great to see offerings from other types of marketing, but we need a creative in-house team to design and deploy them.

Use Cases and Deployment Scope

TOFU Content Syndication leads across global regions in NA, EMEA and APAC. MOFU Direct Mail survey completions for key regions in NA and EMEA. We were searching for a vendor with low CPL, quality intent and insights and a streamlined lead hand off process into our marketing automation and CRM system. We evaluated several vendors in prior years and were impressed by the quantity of delivery against our target account lists and ICP criteria in addition to speed to delivery from pharosIQ. We also needed to ensure the vendor could work with our suppression list to ensure we were not receiving leads already within our existing database.

Likelihood to Recommend

pharosIQ delivered well on our TOFU ask with scaled lead delivery across 5 geographies. Having a single vendor POC helped to streamline communications across the global campaigns to ensure quality, quantity and fulfillment was continually fulfilled. We struggled with the mid-funnel program as the conversion forward was not very successful to sales ready leads. We also did not hit the benchmark of survey completions as originally proposed from pharosIQ from other customers who completed this campaign.

Use Cases and Deployment Scope

I use PharosIQ to help support our Account-Based Marketing efforts. They help us reach the accounts we want to get, expand our database for outreach, and stay top of mind. We have overall business and revenue goals, and PharosIQ helps us to get in front of the right stakeholders and decision-makers.

Likelihood to Recommend

PharosIQ is a very easy-to-work-with and cost-effective solution for account-based marketing efforts. It provides relevant contacts to help increase our database, allowing for more outreach. Having a lower CPL and CPM helps to stay within budget without sacrificing quality, which allows us to stay on target for our business goals.

Use Cases and Deployment Scope

pharosIQ are currently assisting us with a telemarketing lead gen campaign in the whitespace area; focusing on a specific product within pre-defined verticals and seat sizes.pharosIQ have been able to deliver a steady flow of SQLs, in turn allowing us to book meetings and generate pipeline far beyond out initial investment.

Likelihood to Recommend

pharosIQ is our go-to tele lead gen provider, and multiple associates in my team now use them for their lead gen services.

Use Cases and Deployment Scope

I use pharosIQ to help my partners generate demand and identify customer opportunities. We do this through the use of a number of innovative tools and marketing processes that pharosIQ offers.

Likelihood to Recommend

If someone needs help to drive top of funnel marketing activities or moving along deals in the funnel, pharosIQ is a smart choice.

Use Cases and Deployment Scope

We’re collaborating with the agency pharosIQ for a couple of quarters already, to drive end-user demand alongside our valued channel partners. This effort encompasses both whitespace and installed-base campaigns. We’re extremely satisfied with the results, as the team is always highly engaged, well-prepared and experienced, and their signals engine delivers top opportunities from verified buyers.

Likelihood to Recommend

both whitespace and installed base demand-generation