Proactive Campaigns

Proactive Campaigns, developed by GrowthDot, is a Zendesk app that aims to enhance customer support and engagement by enabling businesses to send mass email campaigns and follow-ups. According to the vendor, this tool allows for easy segmentation of customers into Zendesk customer lists and offers automated trigger-based campaigns with multiple emails and time delays. Proactive Campaigns caters to businesses of various sizes and is utilized by customer support teams, sales and marketing teams, e-commerce businesses, software companies, and service-based industries.

Key Features

Mass email campaigns: According to the vendor, Proactive Campaigns allows businesses to send mass email campaigns and follow-ups, enabling them to proactively address customer issues and provide timely updates.

Automated trigger-based campaigns: Users can create trigger-based campaigns with multiple emails and time delays, sending customized messages to customers based on their interactions with the business. The vendor states that this feature eliminates the need for manual follow-ups and ensures emails are sent at the optimal time.

Simple customer segmentation: Proactive Campaigns provides easy segmentation of customers into Zendesk customer lists, allowing users to filter the customer base based on specific criteria and create targeted communication lists, according to the vendor.

Proactive customer support tools: The app enables users to design personalized email campaigns and automatically create tickets on behalf of customers, sending email notifications without requiring additional settings or integrations, as claimed by the vendor.

Automation of support processes: According to the vendor, Zendesk automatically tracks and organizes customer responses to email campaigns, streamlining support processes and preventing scattered or lost customer data.

Simple proactive ticket search: Zendesk collects and organizes customer responses, adding relevant tags based on the campaign the customer responded to. The vendor claims that this feature automates ticket tagging, saving time for the support team.

Specify target audience: Users can choose a specific mailing list with filtered contacts or import a CSV file with customer data when creating mass email campaigns, ensuring precise targeting for effective communication, according to the vendor.

Email formatting: Proactive Campaigns provides rich-text and source code editors for designing creative emails. Users can add formatting and upload attachments up to 40 MB in size, making their emails visually appealing and engaging, as claimed by the vendor.

Every ticket status available: Users have the flexibility to choose any ticket status or assignee when creating Zendesk tickets based on customer responses, allowing for customization and efficient ticket management, according to the vendor.

Track link openings: When used with Email Tracking, Proactive Campaigns enables users to track not only email campaigns but also the links within them, providing comprehensive information on customer interactions and engagement, according to the vendor.