Name: Proactive Campaigns
Price: 5 USD
Rating: 9 (2 reviews)
Author: GrowthDot

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Proactive Campaigns, developed by GrowthDot, is a Zendesk app that aims to enhance customer support and engagement by enabling businesses to send mass email campaigns and follow-ups. According to the vendor, this tool allows for easy segmentation of customers into Zendesk customer lists and offers automated trigger-based campaigns with multiple emails and time delays. Proactive Campaigns caters to businesses of various sizes and is utilized by customer support teams, sales and marketing teams, e-commerce businesses, software companies, and service-based industries.

## Key Features

**Mass email campaigns**: According to the vendor, Proactive Campaigns allows businesses to send mass email campaigns and follow-ups, enabling them to proactively address customer issues and provide timely updates.

**Automated trigger-based campaigns**: Users can create trigger-based campaigns with multiple emails and time delays, sending customized messages to customers based on their interactions with the business. The vendor states that this feature eliminates the need for manual follow-ups and ensures emails are sent at the optimal time.

**Simple customer segmentation**: Proactive Campaigns provides easy segmentation of customers into Zendesk customer lists, allowing users to filter the customer base based on specific criteria and create targeted communication lists, according to the vendor.

**Proactive customer support tools**: The app enables users to design personalized email campaigns and automatically create tickets on behalf of customers, sending email notifications without requiring additional settings or integrations, as claimed by the vendor.

**Automation of support processes**: According to the vendor, Zendesk automatically tracks and organizes customer responses to email campaigns, streamlining support processes and preventing scattered or lost customer data.

**Simple proactive ticket search**: Zendesk collects and organizes customer responses, adding relevant tags based on the campaign the customer responded to. The vendor claims that this feature automates ticket tagging, saving time for the support team.

**Specify target audience**: Users can choose a specific mailing list with filtered contacts or import a CSV file with customer data when creating mass email campaigns, ensuring precise targeting for effective communication, according to the vendor.

**Email formatting**: Proactive Campaigns provides rich-text and source code editors for designing creative emails. Users can add formatting and upload attachments up to 40 MB in size, making their emails visually appealing and engaging, as claimed by the vendor.

**Every ticket status available**: Users have the flexibility to choose any ticket status or assignee when creating Zendesk tickets based on customer responses, allowing for customization and efficient ticket management, according to the vendor.

**Track link openings**: When used with Email Tracking, Proactive Campaigns enables users to track not only email campaigns but also the links within them, providing comprehensive information on customer interactions and engagement, according to the vendor.

Basic

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.

Starter

Plus

ActiveCampaign

Proactive Campaigns

Software for bulk creation, sending and tracking of Emails for marketing purposes.

GrowthDot

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

URL Validation

This allows marketers to validate URLs and find any broken links before sending out their email campaigns.

Link Tracking

This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

Image Validation

This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.

Inbox Display

This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.

Email Accessibility Tools

This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.

Spelling and Grammar Check

This feature checks emails for spelling and grammatical mistakes before they are sent out.

Spam Testing

Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.

Email Previews

This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

Assign Reviewers

This gives marketers the ability to assign individuals to review an email from within the email marketing software.

Email Version Control

This allows marketers to keep track of which individual made a revision to an email and when.

Task Lists

This gives marketers the ability to create task lists associated with the email review and approval process.

Review Status Updates

These status updates may be pushed through third-party tools, or sent directly via the application itself.

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Proactive Campaigns

Overview

What is Proactive Campaigns?