Refybe

Refybe is a Gamified Marketing Platform for Lead Generation & Engagement

Refybe is a B2B SaaS platform that lets marketing teams launch branded, gamified campaigns without writing a line of code. With a library of 60+ hyper-casual games, it helps brands to turn passive visitors into engaged participants and qualified leads.

Key Features

• 60+ ready-to-launch game templates, fully white-labeled and embeddable via iframe on any site
• AI-powered game builder ("Fybe") that generates and customizes games through natural-language chat, cutting production time from days to minutes
• Multi-locale campaign support across 13+ EU / US markets, with per-user timezone and country detection
• Built-in Campaign Calendar covering 20 countries' key retail and seasonal events, with automated email reminders
• GDPR-compliant participant data handling and consent management
  
  

Integrations
Native connections to major CRM, marketing automation, and ATS platforms including HubSpot, Salesforce, Klaviyo, Mailchimp, ActiveCampaign, Greenhouse, Workday, Teamtailor, Zoho Recruit, Lever, and Spotler Activate — so leads and engagement data flow directly into existing workflows without manual exports.

Why It Matters
Interactive, game-based content outperforms static forms and banners on engagement and completion rates, giving marketers a low-friction way to capture first-party data, grow email/SMS lists, and boost on-site dwell time. Because campaigns are self-serve and template-based, teams can go from concept to live campaign in hours rather than relying on developer resources for each new activation.

Differentiators

• Combines a large, ready-made game library with true AI-assisted customization — not just template swapping
• Enterprise-grade multi-tenant architecture supports agencies and large brands running many simultaneous, white-labeled campaigns
• Premium tier (from €99/month) unlocks the full game catalog and advanced calendar/credit features for scaling campaign volume