TrustRadius Insights for Robly are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Business Problems Solved
Robly has become a valuable tool for many customers, enabling them to reach hundreds of people simultaneously for marketing purposes. Users have utilized the software's customized email templates, which include text-based and audiovisual formats, providing a dynamic platform for choosing the format of their emails. The ability to program automatic responses has helped establish trust with customers and improve feedback by notifying them that their information has been received and will be reviewed. Robly's integration with mail services executed through triggers has allowed users to inform customers about website features or send them similar products, effectively increasing the likelihood of customer conversion. Various organizations have utilized Robly to keep employees and communities informed about services, programs, events, and fundraising outlets. Its user-friendly interface makes it accessible to staff across organizations, including board members. Users can target specific segments of subscribers and utilize marketing tools and information to send mass emailings for monthly newsletters, concert updates, program updates, and program announcements. Robly's affordability, responsive design, and effective management of mailing lists have made it an attractive option for customers. The software also offers the flexibility of expanding its collection of templates by adding templates from other platforms or the computer itself. Users have found the helpdesk support to be helpful during high-specification marketing campaigns, with communicators being active and responsive to clients' needs. The software excels at executing mass mailings, making it suitable for large-scale marketing situations. In addition to marketing purposes, Robly has been utilized by various organizations such as churches, non-profits, community managers, educational institutions like the Waco Foundation, parks and recreation departments like Bloomington Parks and Recreation, communication departments, small business owners, mental health professionals, social media experts, real estate professionals, and more. Overall, Robly has proven to be a versatile email marketing solution that helps users effectively communicate with their audience while maximizing open rates and click-throughs.
We use Robly primarily to produce weekly e-newsletters, and another similar content. One newsletters is sent consistently every Tuesday, while others are tailored to more specific events, initiatives, and announcements as needed. The service allows us to reach segments of our community at a low cost of return, and minimal time.
Pros
Managing contact lists
Separate interest lists
Newsletter design
Cons
Unable to resubscribe a contact
Likelihood to Recommend
Robly is well suited for newsletters and other quick announcements to a community of people. It is not well suited as a donor database, or otherwise tracking support.
I use it to send emails to our master email list. We use graphics, special fonts, links to blog articles and landing pages on our website. Sometimes we have used surveys. I especially appreciate the reports which give a very good breakdown of which contacts are opening the email and when they open it.
Pros
Report on opens
Report on receipts
Smart send resends the email at times more likely to get a reading.
Cons
The Robly editor is not all that good. Its sometimes better to do it elsewhere in HTML and cut and paste
Signup forms are doable but not easy
links to social networks are present, but other products do this better
Likelihood to Recommend
So, we have a fairly large email count that is not spam-filled, i.e. it is opt-in.
To send to our list or a subset of the list is pretty easy and we routinely get a 25% open rate which is increased by the smart-send feature. I haven't used the workflow tools and it doesn't integrate well with Hubspot as far as I can tell.
We use Robly to send out the majority of our bulk email communications. This includes newsletters, promotional emails, event announcements, invitations and other group messaging. Robly allows us to create creative, attractive campaigns and easily send to many contacts at once. We use the reports from Robly to adjust how our marketing messages are sent.
Pros
easy to use
comprehensive reporting
creative functions
Cons
managing contacts - importing / exporting
more creative options
layout/ display suggestions
Likelihood to Recommend
Robly is well suited for creating and sending bulk messages and email campaigns, such as newsletters, launches and invitations to events. It is less appropriate for sending more personalized messages as the emails are clearly intended for marketing purposes. Robly provides comprehensive data and analytics for campaigns that is useful for marketing professionals.
We switched to Robly and it is an excellent tool for email marketing that has helped us increase our open rate. There are tons of analytics within the platform and the opportunity for A/B testing to be able to tweak your sends. It has helped us overall with our email marketing.
Pros
The interface is drag and drop so it is pretty easy to figure out and get used to.
The Support team is super helpful and can assist with any questions.
Emails get delivered more and open rates are higher.
Cons
Features are limited for an email marketing platform. There are other companies that offer more.
The price is pretty high for what you get.
Some of the functions are a bit roundabout and take a lot of clicking around.
Likelihood to Recommend
Robly is well suited for any company that does email marketing. If you do email marketing it is a good choice and is definitely better over other platforms because of the improved deliverability.
My organization uses Robly to send out monthly newsletters, a bi-monthly magazine, and news about upcoming events and news. It is used across the whole organization and addresses the need we had to keep all of our contacts organized and easily accessible for correspondence!
Pros
Contacts are easy to organize
Platform easy to navigate
Affordable
Sign up forms are easy to embed into website
Cons
Mobile responsive options are not as accessible and available.
Customer Support options are limited.
Not many updates over the six years that we have used the program - everything has stayed pretty much the same, which leads me to believe that some of the features may be more outdated.
Likelihood to Recommend
I would absolutely recommend Robly to my colleagues. I have used Robly for over six years now and have found so many positives over my years of using it! It provides an easy way for us to keep our contacts organized, and we can easily embed forms into our website. When comparing Robly's pricing options with other email platforms, it won by a landslide. Some small aspects of the program may seem a little outdated, but I have everything I need and more!
Robly is another software specialized in sending emails through drip systems, so that emails are sent in parallel to hundreds of people at the same time in case you want to sell a product or establish a new brand and need to cover the advertising area of this if you do not have enough resources to opt for creating large interactions with the public, as it would normally be through services such as radio and television. Luckily the internet has reached a point of growth where companies depend so much on the feedback they receive to be able to create sales plans, and Robly stands out as one of the best services to accomplish this. It has an extensive gallery of customized templates to add to e-mails, whether you are going to work with only informative e-mails, based on texts in different formats, or e-mails where audiovisual material predominates, attached directly to the e-mail or using different links. This is an enormous sample of the dynamism that the platform offers when choosing the format of the e-mails. Automatic response functions can be programmed, in order to dispense a little of the technical assistance work, so that our customers can be notified that their information has been duly received and will be reviewed in the shortest possible time. This strategy usually serves to establish greater trust on the part of our customers, and to receive a better level of feedback from them. Robly also integrates with mail services executed through triggers, which are automatically sent after selecting these activation methods from our web page. This is an excellent way to inform customers about features on our site that they are interested in, or to send them similar products and ensure that they stay with us as customers, converting them with a higher probability of earning a profit.
Pros
Robly constantly updates the status information of each email that is sent from its platform, which helps to ensure that there are no problems reviewing the number of people among the targets that could be interested in our service or product, and become customers, when it is necessary to identify them from those who are not, and that otherwise would cause high error margins in the reports.
The software has a visual power that is very easy to extend through third-party platforms, allowing us to create content in services such as Photoshop, which we can then include in mailings, although it is also feasible to import the content in the traditional way, through image formats. Among these, the best one to work with is PNG, which allows us to remove the background content so that the important section of the image fits better with the format of the e-mails.
Robly works with services based on the optimization of group projects, whose integration serves to send emails to all participants equally, and that these are kept constantly notified about updates to the work, and can be coupled well in advance to these updates, so that no confusion arises at the time of unifying the work sent and points within the same should not be exposed.
In reality, Robly's technical support is something we have never had the opportunity to interact with, as the platform is not so buggy that we would need to contact them for advice. In any case, they are likely to show promising results considering the quality of the service.
It has been very easy to get familiar with the functions Robly has to work with advanced email address database configurations without losing track of the progress of each campaign, and this is thanks to the well-optimized structure of the platform.
Cons
We have created several form formats to add to our landing page prior to the use of Robly as a service for obtaining visitor data, but the platform did not support these formats, as it does not generally integrate with external software for generating forms, which would be useful for creating fully customized campaigns based on the information provided by each customer prospect.
Robly is not sufficiently adapted to work with CRM services to be able to apply communication mechanics to different customers through direct messages, since the platform somewhat limits the actual communication capabilities with customers, allowing us to rely only on e-mails to cover special situations that require immediate communication.
Robly does not show enough adaptability to contact lists that a mailing service should have, which unlike other similar platforms that support more document formats to upload emails, such as Mailchimp, leaves it at a great disadvantage. Fortunately this is compensated by its reach, which from the basic and free plan is greater than most of these services, and therefore serves to reach more people if you have the right document format.
Likelihood to Recommend
Robly can become easily exploitable for advertising agency services, which rely mostly on stable dynamics to make sure that marketing campaigns work and provide enough results to see profits. In other words, if Robly is managed from a purely professional methodology, better results can be obtained. Robly can also be used to manage small sales where you can better organize information about a specific customer, such as their contact details and history of interactions through different sales operations by the company, so it is not only possible to focus its use on mass marketing, but also intimate businesses that require some degree of administrative control in relation to new message alert notifications. If used in conjunction with services oriented to the execution of seminar sessions or online classes, it is possible to send mailings to groups, where the content information of each session allows viewing different documents and material of various formats from the e-mail, and thus make the sessions to be held seem more attractive to the public. This strategy is very feasible if you are going to sell a product explaining its use and characteristics.
Robly maintains a very interesting collection of templates, since although only three templates are used by default to work, the catalog can be expanded if we add templates from our computer or from some other platform, as these are saved indefinitely, to serve as useful in every occasion in which it is necessary to work with some mail. Robly maintains a good helpdesk, which has been helpful to us in getting the team more oriented within the platform during high-specification marketing campaigns that require a bit more accuracy with targets than regular marketing campaigns. Robly's communicators are active most of the day, and usually don't take long to respond to our needs as clients if questions arise. To refer to Robly's general usability we must first emphasize its ability to execute mass mailings, which is huge, and does not make the performance of the platform any different, which means that it has many possibilities to be used in large marketing situations, and being so automated and intuitive, it is possible to get used to it and do mass marketing in a short time.
Pros
The autoresponders with which Robly works can be freely programmed to run with different actions.
Campaigns can be programmed so that certain emails are sent to visitors of our web page that fulfill specific actions within it.
Images can be added to emails directly from the computer gallery.
Allows you to switch between different configurations for drip campaigns.
Automatic responses can be scheduled.
It is easy to switch between target lists.
Cons
The emails do not allow us to add certain tools that would improve our management in the case of data collection, such as the application of interactive surveys within these emails.
It does not integrate with services such as Survey Gizmo, which would be useful for structuring surveys.
It also does not integrate with sufficient cloud backup platforms, which forces us to export our customer list data manually, and this can lead to errors.
Likelihood to Recommend
Robly integrates easily with social media platforms, which makes it useful for covering mass marketing with the data collected on these platforms. It can also be used to work with external links to call services, making it suitable for managing meetings. Its varied scope makes it a good option to send not only mass campaign mailings, but also information at the organizational level.
Robly is the cheapest marketing service we have ever had the opportunity to use, costing us as little as $15 per month, and it is easy to adapt to using it over the web. As inexpensive as the platform is, it allows us to more than double the speed at which we manage and generate email campaigns. Robly's service is one of the best and most experienced we have had the opportunity to work with: Robly's team attends 24 hours a day, without any kind of problem with communication, as they contact the user quickly. It is important to note that they work purely online. Robly on a general scale is easy to use, being that it tries to maintain a responsive design that allows it to work from different types of terminals, which makes it the right service to manage the company's marketing even from mobile devices. Robly's structure is well-structured to make it easy to adapt to mailing list management.
Pros
It works with generally traditional methodologies, which is good for adapting to work with classic marketing formats.
Thanks to Robly's design the quality of work remains high, making it an ideal software to work with marketing projects even if you do not have enough experience because of how easy it is to adapt to it
You can work on different leads at the same time.
Cons
Robly does not maintain a high enough adaptability when it comes to working with landing page programming.
It does not let you apply survey campaigns in the mailings, which would be useful for data collection, although we have managed to solve it through external links for such surveys at the cost of using an extra server.
Although it generally maintains a good responsive design, it is difficult to configure the format of the emails from cell phones.
Likelihood to Recommend
Robly is a suitable service for times when you need to schedule automatic emails that require some kind of trigger. It is excellent at generating reports and evaluating report analytics, so it can be used with confidence in those areas.
Robly has become the premier choice for email marketing and newsletters in the Las Vegas wedding industry. In an industry that offers services that are often only one-time use, customers list management, click-through tracking and A/B testing are critical components. Their OpenGen Technology is incredibly valuable and a unique tool that no other platform I've used offers.
Pros
OpenGen Technology.
Highly responsive templates.
Exit intent pop up.
Cons
You have to navigate through some repetitive steps to edit content.
I'd like to be able to save my settings that I regularly use, a labeling system for settings would be very helpful.
Email support or the ability to submit a support ticket when needed would be very helpful.
Likelihood to Recommend
Robly is an outstanding tool for medium to larger scale businesses and best suited for the more experienced email marketer with a deep need for measuring and segmenting. I would probably not recommend this tool to a novice or a business that is just starting to build their list.
We use it in the marketing and sales department. Robly turns out to be a good platform to manage emails based on the WYSIWYG edition. The platform includes a wide variety of customizable templates, so that each advertising campaign can be completely different from the others, and that emails are unique from the start. Robly handles A / B tests with a lot of mobility.
Pros
The follow-ups that Robly allows us to perform for investment returns are quite practical.
Robly incorporates a wide variety of social marketing tools, and has a good ability to work with landing pages.
Robly also segments audiences quickly, and allows working with databases by exporting them from outside.
In terms of integration, Robly can be easily combined with many external services, in order to achieve more optimal results. Its deployment is large.
The answers that were provided to us by the Robly team fulfilled their function: to help us achieve much more positive results. We like how quickly they serve us.
Cons
Robly does not work with sales intelligence services, so there is no real way to predict the results of each campaign based on previous results.
Some of the email templates are not optimized enough to allow us to always use them from mobile devices.
Likelihood to Recommend
It is appropriate for campaign management, inventory and marketing. We have achieved much satisfaction as an organization in our management of email campaigns. Robly is a highly balanced service, and quite accessible. Sometimes it is not appropriate for the sales department, but it is quite adequate despite everything.
