Salesforce Marketing CloudFormerly Pardot, Evergage, ExactTarget, MyBuys, Datorama, etc.Pricing

The UI can be made more modular Costing of the paid features can be reduced Performance of the platform during peak

are complex to set up but when setup we see high returns The platform tech fees are higher than the more simpler platforms and implementation costs are also

Integration with other Salesforce solutions Some areas are too technical Highly expensive solution

manage my campaigns and draws attention of prospects and understand the values of right marketing which was very insightful to connect with right party … It is good in terms of ROI and as investment for Big Companies It is Expensive so, little difficult to be implemented by…

customer engagement and automation. However, I find it a bit complex and expensive, so it might not be ideal for smaller companies or those needing a simpler

Most documentation is in English (almost no Japanese documentation). License cost pricey compared to similar products. Need to be used in conjunction with … Atomizing the email sending process alleviates labor cost. Efficient targeting improved account engagement. Increased the overall ROI … and is an efficient AI.…

First thing come to mind is cost as it is not affordable for everyone Not everyone can use it easily so I would say it … information together to make a well informed decision on the other hand the cost implication puts it out of the coverage from lower medium to small…

Outdated UI/UX Tiered Pricing/Hidden Fees Complex Legacy System that Requires Heightened Levels of Onboarding

especially for a contractor/freelancer like myself) Addons drive up the cost, making it harder to ask the client to add certain integrations or uses … you need to integrate, I’d recommend against it due to complexity and high cost.

email builder. It wasn't my choice to select this software, but I see its value, and the team has benefitted from it. We hope they continue to improve functionality

revenue comes from online we do about 10 mega campaigns every year overall, expensive product

send infrequently or do not require automated sends. There are better, cheaper alternatives that would be easier to use.

Marketo, which can make it easier for non-technical users to navigate. From the cost perspective, MCAE has lower costs for the same features that Marketo has

Better reports on the performance of agents in charge of customer interaction Improve some instagram features, i.e., tags on stories

Ability to optimize for conversion through AB testing. Increase lifetime value with connected customer journeys across any touchpoint at any time.

Somewhat difficult for non-technical users. Price is pretty expensive. Difficulty in navigation, especially when setting up campaigns

Low cost plan for small businesses Some bugs should be updated Should include a free

UI Better Integration with salesforce core platform Pricing and licensing

smaller business, it wouldn't be worth the price at that point, only if you're looking to expand and can afford it. I could see this being used in numerous

Negative impact - I would say that they can work on their pricing strategy as their price is really high compared to their competitors.

Studio data management quality is the most profitable and its capabilities are cost-effective and reliable for business privacy and policy management. Creating

usually a lag when data processed is huge. Pricing … It is well suited for mid to large-size companies due to pricing. It can be a good option only if you have

straightforward and simple. The setup of the application is not worth the value that you will get a return versus another simpler off-the-shelf solution

requirement across entire global level on PWC spanning a cross 56 countries. Value addition : Event based complex data attributes functionality provides integration

contract format is not something I like in terms of pricing and annual commitment. There are cheaper tools out there. I also like the ability to run reports … I feel the pricing could be better were it a stand alone I wish there was more automation in