Salesforce Marketing CloudFormerly Pardot, Evergage, ExactTarget, MyBuys, Datorama, etc.Pricing

Marketo, which can make it easier for non-technical users to navigate. From the cost perspective, MCAE has lower costs for the same features that Marketo has

Better reports on the performance of agents in charge of customer interaction Improve some instagram features, i.e., tags on stories

Ability to optimize for conversion through AB testing. Increase lifetime value with connected customer journeys across any touchpoint at any time.

Somewhat difficult for non-technical users. Price is pretty expensive. Difficulty in navigation, especially when setting up campaigns

Low cost plan for small businesses Some bugs should be updated Should include a free

UI Better Integration with salesforce core platform Pricing and licensing

smaller business, it wouldn't be worth the price at that point, only if you're looking to expand and can afford it. I could see this being used in numerous

Negative impact - I would say that they can work on their pricing strategy as their price is really high compared to their competitors.

Studio data management quality is the most profitable and its capabilities are cost-effective and reliable for business privacy and policy management. Creating

usually a lag when data processed is huge. Pricing … It is well suited for mid to large-size companies due to pricing. It can be a good option only if you have

straightforward and simple. The setup of the application is not worth the value that you will get a return versus another simpler off-the-shelf solution

requirement across entire global level on PWC spanning a cross 56 countries. Value addition : Event based complex data attributes functionality provides integration

contract format is not something I like in terms of pricing and annual commitment. There are cheaper tools out there. I also like the ability to run reports … I feel the pricing could be better were it a stand alone I wish there was more automation in

integration with salesforce for data sync and reporting. Negative: It is expensive when we do price to feature ratio.

User interface is complicated and not marketing friendly. Price of the product is kept on the upper side. Email look different between different

platforms (hashed) and improve the match rate for the audience It can be very expensive to just have this connection in place. An alternative is to build an in-house

the AI piece is not there - but in comparison, AI was not explained nor valued when in use with DMP

User Interface can be improved Expensive for small organizations Initial onboarding takes time

Quite expensive for small organizations/ Start-up's

Cost

than the more SMB-tailored products that we started out with. Despite the price tag, we were ready for a more enterprise-focused tool.

Long process to follow to send out mails initially. A bit expensive for small organizations.

No user friendly Customer Service Expensive for small organizations … suited for large companies that send a lot of emails. If not, it's quite expensive for a small business or someone that doesn't do this to utilize or benefit

all features. We cannot associate program costs to campaigns to calculate cost per lead.

In every comparison, Radian6 has stood as the better value for our money in terms of breadth of the results, accuracy, historic data … data, range of sources, influencer detection and categorization, and pricing model. We make sure that every year we compare every available…