Act-On Software Pricing

“It came down to monthly pricing, no contract, not needing inbound functionality yet and a cheaper overall cost.”

“Cost was also a factor - I felt Act-On was a better value for the money. … Landing page creation Lead management Internal management of leads and prospects Customer loyalty and lifetime value Sales and revenue Speed of sale Measurement of marketing investment - tracking ROI.”

“Again, that initial startup cost (from a FREE to cheap MAP....) is a tough one for some but it was always fought through.”

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Hubspot is generally more expensive but barriers to entry are higher, even beyond pricing. … They have a great product and offer great value.”

“When adding all of these factors, it was clear that continuing work with Act-On made sense, in terms of dollars and cent, ROI, mission, and partnership.”

“And it comes at a price we feel is value for money. … Can it deliver industry level marketing automation solutions at a cost effective price?”

“If your audience is small then I am unsure as to whether the cost is worth it.”

“There are some necessary features, like contacts and sales users limitations, that are only available at higher pricing tiers, despite being already expensive for some of the lower tiers. … Consistently positive ROI: very specific ROI tracking and successful campaign tracking across various mediums: email, website, etc...”

“Quick view of who clicked What they clicked on How many pages the user visited on our site Also like the Act-On Score - where you assign a value to various activities to track "value of a contact".”

“Value - price for service.”

“Act-On solves problems like lead nurturing, marketing empowerment and independence from IT, ROI and marketing activities cost calculation. … Pricing wise, it's also much more balanced, with a fairer price mode.”