Radian6, a long-term key asset for our digital agency
March 22, 2021

Radian6, a long-term key asset for our digital agency

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Radian6 (legacy)

Overall Satisfaction with Salesforce Marketing Cloud Social Studio

Radian6 has been our social media monitoring platform of choice for more than 10 years across the whole digital communications business unit. It is used to monitor social conversation, for crisis detection and management. It allows us to cut through the noise very efficiently, discover the most meaningful conversations and interactions for the brand, detect endorsers and trolls, and manage the brand reputation online.
  • Depth of results.
  • Fast indexing.
  • Real-time detection.
  • Automatic sentiment tagging is not always accurate.
  • Complex setup, requires training.
  • Some of the user permissions lack flexibility. More options would be appreciated.
  • Quick crisis detection.
  • Trust and confidence from our clients.
  • Peace of mind for management and teams.
  • Reduction of hours dedicated to manual tasks.
In every comparison, Radian6 has stood as the better value for our money in terms of breadth of the results, accuracy, historic data, range of sources, influencer detection and categorization, and pricing model. We make sure that every year we compare every available platform in the market to ensure we are not missing any key functionalities, but Radian6 beats other competitors every time.

Do you think Salesforce Marketing Cloud delivers good value for the price?


Are you happy with Salesforce Marketing Cloud's feature set?


Did Salesforce Marketing Cloud live up to sales and marketing promises?


Did implementation of Salesforce Marketing Cloud go as expected?


Would you buy Salesforce Marketing Cloud again?


If you have to manage a great volume of mentions and you don't require a specific model of dashboard, or if you don't have the budget for a AI based platform, this is a very good option that could cover your needs. Also great if you have to manage a great volume of users and projects, to have the flexibility and agility to setup your own monitoring.