Get more out of Automation
August 08, 2013
Get more out of Automation
Score 9 out of 10
Vetted Review
Verified User
Software Version
Professional
Modules Used
- Google Adwords
- Advanced Dynamic Content
Overall Satisfaction
Pros
- Dynamic Content.
- Progressive Profiling.
- Lead Grading.
- Lead Scoring.
Cons
- Sometimes using the WYSIWYG is not completely intuitive when using dynamic content.
- Campaign Management within the product. It syncs to SFDC campaigns very well but the native campaign management within the product doesn't connect directly to SFDC campaigns.
- Higher qualified leads getting into the hands of my sales team.
- Using scoring & grading to help prioritize lead follow-up.
- Delivering relevant content to proper segments.
Product Usage
27 - SMT, Sales and Marketing
1 - It is just me right now. Might be a second eventually but I am the internal admin of the product.
- Marketing Automation
- Lead Grading
- Lead Score
- Lead Round Robin
- Drip Programs
- Keyword evaluation
- Sales Intelligence
Evaluation and Selection
Act-On
Eloqua, Marketo, Genius.
Eloqua was too expensive. Marketo, is a very slick product, and the pricing they offered us for the lowest-level version (Small and Medium Business) was competitive, but still about $3,000 per year more than Pardot. One big issue with Marketo though was the very aggressive sales process. The sales rep was so aggressive that it ultimately soured us on the company. Genius is really more of a bulk email tool and focuses less on the automation side of things which is really what we needed. It's a good starter tool, but does not have the depth of functionality that we were looking for.
Eloqua was too expensive. Marketo, is a very slick product, and the pricing they offered us for the lowest-level version (Small and Medium Business) was competitive, but still about $3,000 per year more than Pardot. One big issue with Marketo though was the very aggressive sales process. The sales rep was so aggressive that it ultimately soured us on the company. Genius is really more of a bulk email tool and focuses less on the automation side of things which is really what we needed. It's a good starter tool, but does not have the depth of functionality that we were looking for.
Implementation
- Implemented in-house
N/A
Training
- Online training
- Self-taught
Though the product was easy to pick up and very relatable to similar marketing automation platforms...I would not recommend just jumping and running on your own. They offer on-demand trainings covering the entire product with two one-hour welcome webinars which you give an overall sense of the product. You'll want to read the documentation and watch the training videos to ensure long-term success.
Configuration
You'll want to configure your fields to match your custom CRM fields, configure scoring as it makes sense to your business along with grading profiles.
Support
No - There support team is extremely helpful and very responsive...also all of the their documentation is widely available and top notch. http://www.pardot.com/help/
Usability
Reliability
Integration
- Salesforce.com.
- Google Analytics.
- Google AdWords.
- bit.ly.
- GoodData.
- GoToWebinar.
- Facebook.
- Twitter.
Extremely easy.
- Not right now.
N/A
Vendor Relationship
13 month term with 1 month free to move from Act-On. Was able to talk down price to a nice point to only pay a little bit per month more than we were paying for Act-On.
Comments
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