Skip to main content
TrustRadius: an HG Insights Company
SAP Marketing Cloud

SAP Marketing Cloud

Overview

What is SAP Marketing Cloud?

The SAP Marketing Cloud (formerly the hybris Marketing Suite) is marketing operations and customer journey management software to enhance the marketing automation and campaign management functionality of both the SAP CRM and the SAP Commerce Cloud.

Read more

Learn from top reviewers

SMC Review

Rating: 2 out of 10
August 18, 2025
IncentivizedVetted ReviewVerified User
We mainly use SAP Marketing Cloud (SMC) for sending emails to our contact list. SAP Marketing Cloud (SMC) is very slow and lacks current-generation features from my experience...
Continue reading
Verified user
Account Manager
SAP Marketing Cloud7 years of experience

SAP Marketing Cloud integration with SAP Commerce Cloud

Rating: 9 out of 10
May 12, 2022
Vetted ReviewVerified User
We usually implement SAP Marketing Cloud in conjunction with SAP commerce in most of our projects, it is used to improve marketing campaigns and drive traffic to the e-commerc...
Continue reading
Verified user
Team Lead
SAP Marketing Cloud5 years of experience
Log in with LinkedIn to see content from your network

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Return to navigation

Pricing

View all pricing
SAP Marketing Cloud

SAP Marketing Cloud

N/A
Unavailable

What is SAP Marketing Cloud?

The SAP Marketing Cloud (formerly the hybris Marketing Suite) is marketing operations and customer journey management software to enhance the marketing automation and campaign management functionality of both the SAP CRM and the SAP Commerce Cloud.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

16 people also want pricing

Alternatives Pricing

monday.com

monday.com

$36
per month (3 seats)
What is monday.com?

monday.com Work OS is an open platform designed so that anyone can create the tools they need to run all aspects of their work. It includes ready-made templates or the ability to customize any work solution ranging from sales pipelines to marketing campaigns, CRMs, and project tracking.

Oracle Marketing

Oracle Marketing

$2,000
per month
What is Oracle Marketing?

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

Return to navigation

Product Demos

cronos SAP Marketing Cloud Demo - Christian Niehaves

YouTube
Return to navigation

Product Details

What is SAP Marketing Cloud?

SAP Marketing Cloud enables personal, connected journeys that improve customer conversion, drive loyalty and increase marketing's contribution to the bottom line. Deliver meaningful engagements based on customer context and consent, anticipate and deliver on needs with machine-driven intelligence and close the loop on measurement to ensure performance and budget optimization.

SAP Marketing Cloud Features

  • Supported: Creates an efficient process to calculate and pay commissions at scale.
  • Supported: Improve sales performance and incentive compensation ROI. Deep insights into current performance and recommended actions.
  • Supported: Reduced payment disputes and increased productivity, both administrative and sales roles.

SAP Marketing Cloud Screenshots

Screenshot of 360 customer view

SAP Marketing Cloud Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesArgentina, Brazil, Canada, Chile, Colombia, Mexico, Peru, United States, Venezuela, Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, Kazakhstan, Luxembourg, Netherlands, Norway, Poland, Portugal, Russia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, United Kingdom, Kuwait, Oman, Qatar, South Africa, Saudi Arabia, United Arab Emirates, Australia, China, India, Indonesia, Japan, Malaysia, New Zealand
Supported LanguagesEnglish, French, German, Italian, Spanish, Russian, Traditional Chinese, Simplified Chinese, Japanese, Korean, Brazilian Portuguese, Latin American Spanish
Return to navigation

Comparisons

View all alternatives

Compare with

Adobe Marketing Cloud

Adobe Marketing Cloud

Compare
Adobe Marketo Engage

Adobe Marketo Engage

Compare
Oracle Siebel Enterprise Marketing Suite (discontinued)

Oracle Siebel Enterprise Marketing Suite (discontinued)

Compare
SAS 360 Plan

SAS 360 Plan

Compare
Opal

Opal

Compare
Zoho Marketing Plus

Zoho Marketing Plus

Compare
AnnualPlan by Mediagistic

AnnualPlan by Mediagistic

Compare
CanopyGlobal

CanopyGlobal

Compare
DGTLSuite

DGTLSuite

Compare
Enspire for Enterprise

Enspire for Enterprise

Compare
Return to navigation

Reviews From Top Reviewers

View all reviews
(1-1 of 1)

SMC Review

Rating: 2 out of 10
Incentivized
August 18, 2025
Verified User
Account Manager in Marketing
Publishing Company, 10,001+ employees
Vetted Review
Verified User
SAP Marketing Cloud
7 years of experience
Use Cases and Deployment Scope
We mainly use SAP Marketing Cloud (SMC) for sending emails to our contact list. SAP Marketing Cloud (SMC) is very slow and lacks current-generation features from my experience. It takes too much time to load and is not very user-friendly. There is not much customization, which prevents us from experimenting.
Pros
  • Clear distinction between the tabs
  • Good for traditional companies who do not want to change
  • Pricing
Cons
  • User Interface Improvement
  • Load time Improvement
  • New Drag and Drop Features Need to be Added
  • More Tutorials for beginners
Likelihood to Recommend
SAP is not suited for new generation Marketers. It is very slow and do not have any essential features for dynamic marketing. Many things are manual. It is not very user friendly in my opinion which makes it very hard for the beginners to know all the important things.
Return on Investment
  • Positive Impact - Low Pricing
  • Negative Impact - Takes Too much time for executing every task
Usability
2
Nothing there to give it a higher rating. They should enhance their UI/UX and improve the platform's speed. A new user would take days to learn and understand its functionality.
Other Software Used
[object Object], [object Object], [object Object]
Return to navigation