Serpstat Reviews and Ratings

Use Cases and Deployment Scope

Serpstat fills a big hole in our SEO process. Some of our top uses include on-site analysis, organic keyword analysis, keyword suggestions, keyword rankings and PPC analysis as well.

I especially love the data you get on organic keywords that you aren’t following. The tool gives data beyond what Google offers, and really helps you with your content plan/focus keywords.

Likelihood to Recommend

Serpstat is well suited for an almost all in one SEO solution. The application has most tools an SEO or business owner would need for SEO. As a long time user of Serpstat I would recommend it to a user wanting to have a robust toolkit for their website and future marketing (organic, PPC, etc.). The learning curve is steep, but once you understand how the site works, and filters, etc. it is a very strong SEO tool.

Use Cases and Deployment Scope

I use Serpstat mainly to audit my sites, as well as to track my competitors - their visibility and backlinks gained. A website audit allows me to find elements on the website that require improvement, e.g. missing headers or incorrect redirections. By correcting these errors, my website became more visible in search engines for keywords that were important to me.I also use my competitors' backlink analysis very often. I know where he gets valuable links to his website and then I also try to place a link to my website there. This also greatly affects the visibility of my website.Improving the visibility of my website = more customers for the services I offer.

Likelihood to Recommend

Serpstat is perfect for backlink analysis.

Serpstat is perfect for performing a website audit.

Serpstat is great for analyzing keywords.

Use Cases and Deployment Scope

I use Serpstat to manage SEO for the website. It has helped me find the relevant keywords and am able to track competitors as well in their dashboard. I like that I can have 5 projects with their basic program which saves my business money.

Likelihood to Recommend

The only thing I do not like about Serpstat that it uses a "credit" system to pull down keywords. I would love to see a "warning" screen that tells you all your credits will be gone in this crawl. However, their support service is fabulous in responding and I was able to get help to use their program better. I had used SEMRush prior but it was getting very expensive so I made the switch several months ago.

Use Cases and Deployment Scope

We use Serpstat for all our SEO tasks as an integral part to increase organic traffic, ensure a higher ctr and minimize costs for PPC.We use it for:- Keyword research- Link-building- Content marketing- Off page SEO

Likelihood to Recommend

Serpstat helps us improve organic traffic. Every marketing team should use this tool.

Use Cases and Deployment Scope

Serpstat has so many things to love! Extremely useful keyword research, backlink analysis, and site audit, and amazing onboarding support from a Customer Success specialist. This ensures you get the most out of the platform to achieve your goals! Additionally, users can always access the latest and most advanced SEO tools with the platform's improvements, new features, and updates.

Likelihood to Recommend

With Serpstat's keyword research tool, we can easily see how valuable a keyword is. As a result, our website pages perform better in search engines because of content that is more likely to rank high in search engines.

Use Cases and Deployment Scope

I use Serpstat to audit my website and customer websites. Serpstat has been really helpful in helping the nonprofit organizations that I work with to develop an SEO content marketing plan. I use several tools to help with SEO. Serpstat is able to provide an additional reference when creating SEO plans. The audits have been really helpful in explaining what needs to be done when I am speaking with someone that does not have knowledge regarding SEO.

Likelihood to Recommend

Serpstat has been really helpful for presenting reports to customers regarding their current SEO status and possible improvements. The report is structured in a way that makes sense to walk someone with zero prior SEO knowledge through each of the data points. Sometimes Serpstat output will be very different from other report results provided by other tools. In cases like this, it is difficult to share with a customer two different reports when the same results are wildly different.

Use Cases and Deployment Scope

I run an SEO agency. Serpstat is a full-service digital marketing tool for small businesses and agencies. It's a very helpful tool to do keyword research and run website audits. You can find a lot of info about how your website is showing up and comparing it with competitors. Competition analysis is helpful to see what keywords other people are targeting. The technical audit helps with your on-page SEO. This tool also covers PPC and backlinks. does everything you need from a marketing standpoint.

Likelihood to Recommend

Serpstat is perfect for any marketing agency or marketing specialist/director.

Use Cases and Deployment Scope

We use Serpstat to find great new keywords to target for rankings, uncover competitor backlinks, and track our websites' rankings over time to see how well our SEO is working. Serpstat a powerful suite of tools. That work well together to help you quickly figure out ways to get more traffic (by finding high-potential keywords) how to build authority (by uncovering competitors' sites backlinks and mimicking and outperforming when possible), and measuring results (by seeing how your site is moving in Google's results).

Likelihood to Recommend

If you're interested in ranking better for more keywords and generating more traffic, Serpstat is a great tool--if you've got the budget for it. It's not expensive for a lot of small to mid-sized companies, but if you're running a really small business and trying to grow, the monthly cost could be a bit steep--but it's much better than not having any tools and going at optimization blindly. It's also more affordable than some of the bigger competitors and offers comparable functionality. The site audit feature can help you identify weak areas of your site from a technical standpoint (though there are more thorough site audit tools available). The backlink analysis can help you see how your competitors are ranking well.

Use Cases and Deployment Scope

Serpstat is used in our weekly and monthly marketing reports specifically for our SEO efforts and tracking our progress. It helps to get detailed reports on our keywords, pages, and how we can improve. It also helps for keyword research and traffic/searches going towards new keywords to determine which ones are best for us to target. The website audit tool is great for technical SEO individuals and web developers.

Likelihood to Recommend

Serpstat is great for an SEO team and a cheaper alternative to some competitors. I received Serpstat through an AppSumo deal. It was 100% worth it and I got great use of it over the past few years. I feel Serpstat is better for a technical SEO individual and less for content or SEM marketing individuals.

Use Cases and Deployment Scope

Serpstat is our main SEO research tool when conducting keyword and backlink analysis for clients as well as competitors. It is one of our go-to tools for our marketing department. Serpstat has a well-designed dashboard that is easy to navigate and to keep track of the loads of data it outputs for each domain. We can quickly perform website audits using the auditing tool that typically would take several hours with the assortment of tools we used to use.

One of our favorite features in Serpstat is the Content Marketing section where you enter a keyword and Serpstat gives you a list of questions related to that keyword. The perfect tool for creating content around a specific keyword. The all-in-one feature set allows us to use a single app for almost all of our SEO needs.

Likelihood to Recommend

If you are looking for an affordable all-in-one SEO tool to manage multiple websites then Serpstat is a great option. It is not the best in category for any one feature, but it offers a wide range of very good SEO tools, all housed in a single app. If you are serious with SEO, this will not be your only tool but it will save you the cost and trouble of managing several different SEO monthly subscriptions for various tools.