Overall Satisfaction with Serpstat
Serpstat is used in our weekly and monthly marketing reports specifically for our SEO efforts and tracking our progress. It helps to get detailed reports on our keywords, pages, and how we can improve. It also helps for keyword research and traffic/searches going towards new keywords to determine which ones are best for us to target. The website audit tool is great for technical SEO individuals and web developers.
- Website Audit Tool is extremely in depth for technical users
- Easy one-click audit
- Easy keyword research tool
- Great for quick SEO reporting on Websites, pages, and keywords
- PPC stats are always wrong - CPC's, keywords, competitors, etc.
- More detailed estimated traffic for competitor research
- Ad previews of ours or competitors are few and far between and usually pretty wrong
- Serpstat has helped increase web traffic of numerous clients up to 3,000%
- With clients having better web traffic, I'm able to close clients at a higher rate.
Serpstat is what I would consider a poor man's SEMRush. Although Serpstat is still a great tool, I feel like it's data (especially in competitive research, and PPC research) isn't as accurate or in-depth as SEMRush. Serpstat is much cheaper which makes it a worthwhile tool for someone that doesn't want to spend a ton on SEMRush, Ahrefs, or other expensive tools.