ShowGo

ShowGo is a trade show management software developed by Seattle Software Corporation. According to the vendor, this software is designed to streamline the planning and execution of trade shows for trade show coordinators, event planners, marketing professionals, sales teams, and exhibition organizers. ShowGo offers a range of features and tools to efficiently manage trade show activities.

Key Features

Master Event Calendar: According to the vendor, ShowGo provides an intuitive and user-friendly calendar to manage the entire event schedule in one location. Users can customize the layout to view and work with data in their preferred way, whether it's through a calendar or event list view.

Tasks: ShowGo offers a Tasks feature that allows users to stay on top of their trade show timeline from start to finish. Users can plan promotional activities, order show services, train staff, and set up payment schedules. The vendor states that task templates are available to jumpstart the planning process, and users can easily monitor task status and assign personnel, roles, and responsibilities.

Scheduling: ShowGo enables users to create master show schedules and itineraries to keep staff well-informed of exhibit hours, briefings, and responsibilities. According to the vendor, users can send final preproduction emails to everyone involved, reviewing goals, objectives, sales messages, booth etiquette, and even the weather report.

Contact Management: ShowGo offers an integrated contact management system for users to effortlessly store and locate contact information for vendors, contacts, and employees. The vendor claims that this approach avoids duplication and allows users to easily use a single contact multiple times.

Financials: ShowGo includes a financial management feature to manage trade shows from a financial perspective. According to the vendor, users can compare budgets and expenses in real-time, learn from past event financial history, and create better estimates for future events.

Inventory: ShowGo provides an integrated inventory solution to streamline the management of trade show assets. Users can efficiently manage every stage of the inventory lifecycle, ensuring that assets arrive at the right place, at the right time, and at the right cost, as per the vendor.

Return on Objectives: According to the vendor, ShowGo allows users to identify the best reasons for exhibiting and measure and evaluate the results of trade shows. Users can utilize existing return on objectives (ROO) equations or create custom ones to gain valuable insights into the success of their trade show efforts.

Notes & Attachments: ShowGo offers a feature to track, manage, control, and store documents in one location. Users can organize paperwork, exhibitor manuals, graphics, floor maps, usernames/passwords, and confirmation emails. The vendor states that these documents are accessible by all ShowGo users for easy retrieval.

Reporting: ShowGo includes prebuilt reporting features, offering 35 prebuilt reports to improve performance and reporting across trade show programs. Users can effortlessly create real-time, preformatted reports with up-to-date and accurate information, allowing them to spend more time on analysis and interpretation, according to the vendor.

ShowGo Mobile: According to the vendor, ShowGo Mobile keeps sales reps updated with the latest trade show information on their mobile phones. It is fully integrated with the ShowGo software and automatically synced with the master database. Sales reps can access trade show data anytime and anywhere via their mobile phones.