Name: Patron CRM by Skylark
Author: Skylark Soft Limited

Help Desk

Kiosk

Web and Video Conferencing

Customer Support

Agile Development

Image Recognition

Service Mesh

Development

Alumni Management

School Management

Education

Board Management

Business Intelligence (BI)

Collaboration

Digital Rights Management (DRM)

Enhanced 911 (E911)

Enterprise

Accounting

Invoicing

Nonprofit Accounting

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

HR Service Delivery

Payroll

Talent Intelligence

Talent Management

Vendor Management Systems (VMS)

Workforce Analytics

Workforce Management

Human Resources

Application Lifecycle Management (ALM)

Cloud Cost Management

Cloud Storage

Database Performance Monitoring

Email Verification

Fraud Detection

IP Address Management (IPAM)

IT Asset Disposal

Integration Platform as a Service (iPaaS)

License Management

Low-Code Development

Managed IT Service

Master Data Management (MDM)

Network Diagnostics

Network Performance Monitoring

Network Simulation

NoSQL Databases

Rack Servers

Tape Storage

Wireless LAN

Workload Automation

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Blogging

Content Management

Digital Rewards

Email Marketing

Marketing Automation

Online Proofing

Screen and Video Capture

Social Media Management

Survey & Forms Building

Video Editing

Web Analytics

Website Builder

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales Consulting

Sales

API Security

File Integrity Monitoring

Security Orchestration, Automation and Response (SOAR)

Security

Animation

Construction Management

Debt Collection

ID Card

Last Mile Delivery

Municipal

Vertical-Specific

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Patron CRM by Skylark is a Customer Relationship Management (CRM) software aimed at small businesses in various professions and industries, including hospitality, healthcare, small business, real estate, and property management. According to the vendor, Patron CRM offers a range of features designed to help businesses effectively manage customer relationships, automate tasks, and optimize productivity.

## Key Features

**Data Management**: According to the vendor, Patron CRM provides accurate sales, marketing, and customer service information with robust tracking management. It aims to help businesses acquire, differentiate, and analyze customer data, optimizing productivity and enhancing customer satisfaction.

**Automation**: The vendor claims that Patron CRM significantly improves efficiency and productivity by automating repetitive tasks. It aims to streamline business processes, reduce manual work, and increase operational efficiency while minimizing errors.

**Cross-platform**: According to the vendor, Patron CRM is a cross-platform software that seamlessly integrates with existing systems and tools. It aims to ensure compatibility and enable seamless data transfer and communication between different platforms, potentially enhancing overall business efficiency.

**Access**: The vendor states that administrators can create different user roles and permissions in Patron CRM, ensuring data security. It aims to provide personalized views and data access based on user roles, allowing businesses to control user access and safeguard sensitive information.

**Tracking**: According to the vendor, Patron CRM enables easy tracking of email communications with client integration. It also aims to monitor the progress of leads and contacts, allowing businesses to track customer interactions and engagement effectively.

**ERP Integrations**: The vendor claims that Patron CRM integrates with ERP systems to gather valuable information about customers' behavior. This integration aims to enable businesses to deliver personalized messaging and offers in real-time, facilitating targeted marketing campaigns.

**Leads Management**: According to the vendor, Patron CRM efficiently manages, tracks, and converts leads into loyal business customers. It provides a centralized platform to manage and nurture leads, aiming to improve lead conversion rates and overall sales performance.

**Contact Management**: The vendor states that Patron CRM helps businesses effectively manage large numbers of contacts and optimize their conversion into leads. It aims to organize and track contact information and interactions, enhancing customer relationship management and engagement.

**Sales Automation**: According to the vendor, Patron CRM manages the sales team and tracks their activities in real-time. It aims to provide insights into sales performance, helping businesses stay on top of what's happening in the field and make informed decisions.

**Sales Forecasting**: The vendor claims that Patron CRM creates multiple forecasts based on different data sources, aiming to help businesses predict sales trends and demand. This feature aims to improve decision-making and resource allocation, enabling businesses to plan effectively and maximize sales opportunities.

Patron CRM from Skylark Soft headquartered in Dhaka, Bangladesh, consists of software that helps users acquire, differentiate and analyze customer data for the purpose of optimizing productivity and enhancing customer satisfaction. The software enables users to design their plan of action for sales, marketing and customer service to improve business standards, increase brand loyalty and find unique selling opportunities.

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Patron CRM by Skylark

Customer Relationship Management applications are used to manage a company’s interactions with customers, clients, and sales prospects. 

It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.

Skylark Soft Limited

Sales Force Automation

This is the technique of using software to automate certain sales-related tasks.

Customer data management / contact management

The software acts as a single source for all customer data and enables users to access that data efficiently.

Workflow management

The software helps automate parts of the sales process, such as sending emails, updating contact records, and following approval processes.

Territory management

Users can defines salesperson territories based on customer or market characteristics.

Opportunity management

Integration with email client (e.g., Outlook or Gmail)

Users can perform tasks within their inbox, such as logging emails, creating contacts, and creating events.

Contract management

Users can manage contracts, with features such as digital signatures, automated alerts, invoicing, and automated workflow for contract review and approvals.

Quote & order management

Users can create, process and fulfill price quotations and sales transactions.

Interaction tracking

Users can log and track all customer interactions through any channel, including social, email, phone and in-person.

Channel / partner relationship management

The software allows for sales, territory, lead, order and account management for partners or OEM relationships.

Customer Service & Support

This component of CRM software automates help desk, call center and field service management.

Case management

This includes incident/ticket creation, routing, escalation, and resolution.

Call center management

This includes features such as call routing, recording and monitoring; call list management; autodialing; and scripting.

Help desk management

This includes trouble ticketing, knowledge base, self-service, and service level agreement (SLA) management.

This component of CRM software helps to automate and scale marketing tasks and the subsequent analysis of those efforts.

Lead management

This includes lead generation, scoring, qualification, routing, and nurturing.

Email marketing

This involves the ability to send mass email to groups of people based on particular qualifications.

CRM Project Management

This component of CRM software helps users initiate, plan, collaborate on, execute, track, and close projects.

Task management

This includes the ability to plan, track, collaborate and report on tasks.

Billing and invoicing management

This includes automated invoice creation and billing.

Reporting

Software provides a broad range of standard and the ability to build custom reports.

CRM Reporting & Analytics

Reporting and analytics in CRM software includes sales forecasting, pipeline analysis, and automated dashboards.

Forecasting

The software helps users accurately forecast sales based on volume and conversion metrics.

Pipeline visualization

Users can visualize the entire sales pipeline to identify trends, determine the effectiveness of the sales funnel, and optimize.

Customizable reports

Users can create reports and dashboards unique to their needs.

Customization

This addresses a company’s ability to configure the software to fit its specific use case and workflow.

Custom fields

Users can create custom fields to store additional information on standard and custom objects.

Custom objects

Users can create custom record types that allow them to store information unique to their organization, and link them to standard and other custom objects.

Scripting environment

Technical users can write, run, and test scripts that automate common tasks or business rules via a standard or vendor custom programming language.

API for custom integration

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

Role-based user permissions

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Single sign-on capability

The software system supports a centralized authentication mechanism allowing the user to access multiple systems with a single, centrally managed password.

Social CRM

This component of CRM software helps companies leverage social media in engaging with customers.

Social data

The software can integrate data and conversation histories from customers’ social profiles. This may also involve enhanced listening features such as sentiment tracking.

Social engagement

The software can facilitate and track engagement with customers via social channels.

Integrations with 3rd-party Software

This involves the CRM software’s ability to integrate with other systems, whether external or homegrown.

Marketing automation

The software can integrate with marketing automation software such as Eloqua, Marketo or Pardot.

Compensation management

The software can integrate with compensation management software or sales commission software such as Xactly Incent or IBM’s Varicent.

Platform

Mobile access

Users can access the CRM system via mobile or tablet device, and potentially leverage the unique capabilities of mobile devices, such as GPS and voice.

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Patron CRM by Skylark

Overview

What is Patron CRM by Skylark?