Name: Spotler
Price: 129 USD
Rating: 8 (1 reviews)
Author: Spotler

Help Desk

Web and Video Conferencing

Customer Support

AI Chatbot

Development

Attendance Tracking

Career Center

Education

Association Management

Business Intelligence (BI)

Case Management

Collaboration

File Sharing

File Sync

Objectives and Key Results (OKR)

Office Suites

Unified Communications as a Service (UCaaS)

Enterprise

Accounting

FinTech

Online Trading

SaaS Spend Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Performance Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Asset Tokenization

Business Internet Service Providers (ISPs)

Cloud Storage

Container Management

Debugging

Disaster Recovery as a Service (DRaaS)

Dynamic Application Security Testing (DAST)

Fraud Detection

In-Memory Databases

Incident Response

Integrated Development Environment (IDE)

Integration Platform as a Service (iPaaS)

Intranet

Managed Private Cloud

Managed Security Service

Modular Storage Area Network (SAN)

Network Function Virtualization (NFV)

Network Performance Monitoring

Runtime Application Self-Protection

SSL Certificate

Secure Web Gateway

Threat Hunting

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Email Marketing

Marketing Automation

Personalization Engines

Product Management

Sales and Marketing Automation

Social Media Management

Survey & Forms Building

Technology Review

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales Forecasting

Sales Pipeline

Sales

Microsegmentation

Security Information and Event Management (SIEM)

Security

Automotive

Building Information Modeling (BIM)

Catering

Law Practice Management

Legal Research

Tour Operator

Vertical-Specific

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### Marketing Automation
Users unanimously praise Spotler's marketing automation capabilities, highlighting its ease of use, effectiveness, and the support provided by the platform. They appreciate the range of tools available for creating and designing emails, as well as the automation features that streamline marketing processes. Spotler's marketing automation functionality is lauded for saving time and allowing users to focus on the creative aspects of email marketing. The platform's integration with CRM applications is also commended for enhancing marketing and sales alignment.

### Sales Enablement
Users universally praise Spotler's robust sales enablement capabilities. They appreciate the platform's ability to provide tangible evidence of conversions, streamline lead nurturing processes, and offer real-time feedback to the sales team. Spotler's sales enablement tools, such as Gator Leads and Gator Mail, have significantly improved the targeting and effectiveness of their sales approach. The integration of CRM data for building target audiences and the workflow function for nurture campaigns have been highlighted as valuable features by users. Additionally, the two-way API connection with Spotler has allowed users to accurately measure campaign success based on sales feedback, providing detailed insights into the effectiveness of their marketing efforts.

### Workflow Optimization
Users have expressed mixed feelings about Spotler's workflow capabilities. While some find the workflow to be excellent and user-friendly, others have encountered challenges in visualizing and setting up complex workflows. The automation features within the Workflow application have been praised for streamlining processes, but there are concerns about the accuracy of lead scoring. It seems that Spotler's workflow optimization functionality has both strengths and areas for improvement, reflecting a diverse range of user experiences and opinions.

### CRM Integration
Users generally praise Spotler for its CRM integration capabilities, highlighting the ease of data flow and improved reporting. The ability to integrate with various CRM systems, such as Dynamics 365 and Workbooks CRM, has been well-received by users. However, some users have expressed concerns about limitations in integration with certain CRM platforms like Sugar CRM, impacting functionalities such as surveys and workflows. Despite these limitations, Spotler's CRM integration is generally viewed positively for enhancing customer relationship management processes and streamlining communication with target audiences.

### Lead Generation
Users consistently highlight Spotler's lead generation functionality as a key strength of the platform. They appreciate the ease of tracking marketing qualified leads and the ability to empower client account management teams with valuable customer engagement intelligence. Additionally, users find the lead scoring feature beneficial, although some mention that it may not be as accurate as other email platforms. The integration of CRM data for segmenting and building target audiences, coupled with tools like Gatorleads for business IP tracking, further enhances the lead generation capabilities of Spotler according to user feedback.

### Customer Support and Onboarding
Users consistently praise Spotler's customer support and onboarding experience, highlighting their helpfulness and guidance throughout the platform's utilization. The support team at Spotler is commended for their responsiveness and expertise, with users expressing gratitude for the personalized assistance received during the onboarding process. Customers appreciate the thoroughness of the onboarding program, noting that it equips them with the necessary knowledge to effectively navigate and leverage the platform's features. The positive feedback regarding customer support and onboarding underscores Spotler's commitment to ensuring a smooth and valuable user experience for its clients.

### Email Campaign Management
Users consistently praise Spotler's email campaign management features for their user-friendly interface and diverse automation possibilities. The platform's ability to streamline the creation and delivery of email campaigns, coupled with its high deliverability rates, has garnered positive feedback from users. While some users have noted minor challenges in setting up complex email flows, overall, Spotler's email campaign management functionality is seen as a valuable asset for marketers seeking efficient and effective email marketing solutions.

### Newsletter Creation
Users consistently appreciate Spotler's newsletter creation functionality, noting its ease of use and quick turnaround time for creating targeted newsletters. The platform's support services are also commended for their responsiveness and effectiveness in addressing user inquiries and requests. While some users may have minor suggestions for improvement, the overall sentiment towards Spotler's newsletter creation capabilities remains positive and user-friendly.

### Template Design
Spotler users consistently highlight the ease of use and creative freedom offered by the platform's template editor. The ability to design eye-catching email templates quickly and independently is a standout feature for many reviewers. Additionally, the support team's responsiveness and willingness to assist with any template-related issues have been commended. Users appreciate the flexibility to create different segmentations and forms effortlessly, with the template editor evolving over time to provide more creative options. The general sentiment is that Spotler's template design functionality is a strong asset that enhances the overall email marketing experience for its users.

### Email Deliverability
Users across the board appreciate Spotler's email deliverability features. The consensus among reviewers is that Spotler's stringent approach to filtering out suspicious addresses may pose some challenges, but ultimately contributes to the high deliverability rates of their email campaigns. Users particularly value the ability to assess the likelihood of their emails landing in recipients' inboxes versus spam folders, indicating a strong focus on optimizing deliverability.

### Reporting and Analytics
Users consistently praise Spotler's reporting and analytics features for providing valuable insights and enhancing campaign performance. The in-depth reporting capabilities allow for easy comparison of specific emails and campaigns, leading to improved content creation and increased engagement. Additionally, the ability to track leads through various modules like Gator Leads and Gator Mail enables a more targeted approach, benefiting both prospect leads and existing customers. The integration of IP and cookie tracking, along with social media scheduling, has proven to be highly beneficial for brand messaging and lead generation. Users appreciate the ease of use and the detailed reporting options that Spotler offers, making it a valuable tool for analyzing and optimizing marketing strategies.

### GDPR Compliance
Users widely praise Spotler for its robust GDPR compliance features. The consensus among reviewers is that Spotler excels in providing a user-friendly interface that ensures data protection in line with GDPR regulations. Customers appreciate the ease of use and the comprehensive support system that aids in navigating GDPR requirements effectively. Spotler's commitment to GDPR compliance is seen as a significant advantage, instilling confidence in users regarding data security and privacy.

### Target Audience Engagement
Users across various industries consistently highlight Spotler's target audience engagement capabilities as a key strength of the platform. The ability to create tailored and personalized email campaigns for different target group segmentations has been particularly well-received. Customers appreciate the ease of building target audiences using CRM data, which has led to increased engagement rates. Additionally, the integration of tools like Gatorleads for lead generation and business IP tracking has further enhanced the effectiveness of reaching and engaging with the right audience. The intuitive nature of Spotler's platform allows users to independently set up campaigns, create segmentations, and design emails with minimal effort. The continuous improvements and responsiveness of the support team have also been commended, ensuring that users can effectively engage with their target audiences through Spotler's features.

### Content Personalization
Users generally appreciate Spotler's personalized e-mail campaigns, finding them effective in reaching various target group segmentations. However, there is a noted concern among reviewers regarding the lack of one-to-one personalized product recommendations capabilities. Despite this drawback, users are optimistic about potential improvements in this area in the near future.

### Social Media Integration
Users generally appreciate the ease of setting up and managing social media campaigns within Spotler. The integration of social media scheduling tools has been highlighted as a valuable asset, allowing for efficient planning and execution of social posts. However, there are some concerns raised about the level of integration of social and survey elements within the platform, indicating room for improvement in this area. Despite occasional delays in support response times and issues requiring bug fixes, users acknowledge the overall benefits of Spotler's social media integration in enhancing their marketing strategies.

Simple and Capable Software: Users have found Spotler products, including GatorMail, GatorSocial, and GatorSurvey, to be easy to use and capable of meeting their business needs. Some users appreciate the flexibility and ease of use offered by the email marketing software, which allows them to create professional email campaigns without a high budget.

Intuitive User Interface: The user interface of Spotler's platform has been praised for its intuitiveness and easy navigation. Several reviewers mentioned that it stands out compared to other SAAS products they have used, making it effortless for them to find the features they need.

Responsive Account Managers and Support Team: Users highly value the quick assistance provided by their account managers and the friendly nature of the Spotler team. Many reviewers appreciate having an account manager available for any technical problems or campaign questions. Furthermore, Spotler's support team is commended for promptly resolving issues and providing excellent backup and support.

Users have made several recommendations based on their experiences with different email marketing platforms. 

1. Spotler: Users have found Spotler to be a highly functional platform compared to competitors like Hubspot, Mailchimp, and LeadForensics. They recommend reaching out to Spotler's support team for assistance with creating custom templates. Users also suggest taking advantage of the training resources and support section available on Spotler's website.

2. Gator Mail: Out of the 15 other email marketing platforms evaluated, users consider Gator Mail to be the best option. They recommend attending training sessions and utilizing the blogs and support section provided by Gator Mail for optimal results.

3. Communigator: Users recommend using Communigator for developing effective campaigns and monitoring their success. However, they suggest negotiating a shorter contract due to potential performance issues. It is also advised to take advantage of Communigator's free trial period to evaluate its results. Salesforce users and businesses without extensive technical or marketing teams find Communigator particularly suitable.

Overall, users advise considering factors such as desired functionality, level of integration, marketing team capabilities, business goals alignment, and any geographical marketing restrictions when selecting an email marketing platform.

Spotler is a marketing and customer engagement platform that aims to empower marketers and customer service professionals. The vendor claims that Spotler serves businesses of various sizes, including small startups and large enterprises, in industries such as marketing, customer service, e-commerce, retail, and B2B organizations.

## Key Features

**Email Marketing**: According to the vendor, Spotler offers an email marketing solution that allows users to create personalized B2C targeted e-commerce campaigns, design simple newsletters, and utilize user-friendly software for effective email marketing.

**B2B Lead Generation**: The vendor states that Spotler enables businesses to enhance their B2B go-to-market strategy by leveraging audience intelligence. Users can gain insights into audience behavior and interests to optimize their paid ad investment for better lead generation.

**Customer Data Platform**: Spotler provides a customer data platform that offers a 360-degree view of customers. Users can connect relevant data from marketing, customer service, and sales platforms to gain actionable audience insights. The platform's cross-channel approach allows for targeted campaigns.

**Customer Care**: Spotler offers messaging, chatbots, and social media orchestration for customer care. The vendor claims that users can monitor and engage with customers in real-time, ensuring seamless customer service across multiple channels.

**Media Monitoring**: Spotler helps businesses monitor their brand reputation by providing actionable market insights. According to the vendor, users can track media mentions and understand the impact of their marketing and PR efforts.

**Social Media Publishing**: Spotler enables users to create and publish relevant content on social media platforms. The vendor claims that the toolset allows for effective audience engagement and provides social media performance tracking.

**Transactional Email**: According to the vendor, Spotler ensures reliable delivery of transactional emails. Users can seamlessly integrate the platform with SMTP or API and benefit from privacy guarantees provided by the European platform.

Spotler has proven to be a versatile and powerful tool for a variety of marketing tasks. Users have found it effective for lead generation, campaign management, and database management. Its user-friendly tools have greatly enhanced business performance for multiple clients, allowing them to easily set up and track marketing campaigns. The marketing automation feature has been particularly useful, enabling users to automate their marketing processes and streamline customer engagement. Through Gator Leads and Gator Mail, users can track and nurture leads, leading to more targeted approaches with prospects and existing customers.

With Spotler's reporting capabilities, users can access real-time feedback on lead activities, empowering the sales team to stay alert and responsive. The visibility of the customer journey through Spotler's send forensics feature has led to increased clicks and engagement with emails, helping users optimize their content for better results. Moreover, the integration of Spotler with CRM systems has made it easier for users to send customer communications, track reception, and select target demographics based on a richer dataset.

Users have also appreciated the support provided by Spotler's responsive customer support team. Their extensive support resources and FAQ have been helpful in resolving any issues that arise. Additionally, the integration of Spotler with other platforms, such as Sugar for data capture and social account management, has brought added value to users.

The ability of Spotler to provide in-depth reporting and comparison of email campaigns has helped users improve their content strategy and increase engagement. It has simplified marketing automation for those with limited previous experience in this area, allowing them to strive for better prospect and customer engagement.

Overall, Spotler has proven to be a reliable and time-saving solution for email marketing, empowering businesses to achieve their marketing goals more efficiently. From lead generation to campaign management, Spotler offers a range of features that assist businesses in optimizing their marketing efforts and nurturing customer relationships.

Basic

Brevo, formerly known as Sendinblue, is the leading customer relationship management (CRM) suite designed to fully cultivate long-term customer relationships and to empower businesses to expand in a fast changing digital world. With Brevo, businesses have a unified view of the customer journey in one easy-to-use platform thanks to intuitive and scalable marketing and CRM tools such as Email, SMS, WhatsApp, Chat, Marketing Automation, Meetings, and much more.

Free

Lite

Premium

ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.

Starter

Plus

ActiveCampaign

Spotler

Software for bulk creation, sending and tracking of Emails for marketing purposes.

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

URL Validation

This allows marketers to validate URLs and find any broken links before sending out their email campaigns.

Link Tracking

This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

Image Validation

This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.

Inbox Display

This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.

Email Accessibility Tools

This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.

Spelling and Grammar Check

This feature checks emails for spelling and grammatical mistakes before they are sent out.

Spam Testing

Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.

Email Previews

This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

Assign Reviewers

This gives marketers the ability to assign individuals to review an email from within the email marketing software.

Email Version Control

This allows marketers to keep track of which individual made a revision to an email and when.

Task Lists

This gives marketers the ability to create task lists associated with the email review and approval process.

Review Status Updates

These status updates may be pushed through third-party tools, or sent directly via the application itself.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

Spotler

Overview

What is Spotler?