Expansive, Overwhelming, and Very Customizable.
Use Cases and Deployment Scope
We use Sprinklr Modern Research to analyze our audiences across social media platforms. Sprinklr is able to pull in mentions about our brand as well as related topics and trends. We use this information to inform our social strategy. We also track our competitor's mentions and the buzz they receive to help inform our strategy.
Pros
- The listening dashboards are very robust.
- The insights are detailed with easy to understand metrics.
- They can pull mentions across all platforms, including blog sites, news outlets, and podcasts.
Cons
- There is a significant delay in reporting due to API limitations.
- The dashboards are almost TOO customizable and the information can be dense.
- The UX could be a smoother.
Likelihood to Recommend
Sprinklr has helped us focus our social media strategy by presenting to us what our audience is talking about and what they care to see from our brand. We can use Sprinklr Modern Research to quickly and efficiently generate detailed and customizable presentations for our executives concerning brand health, competitor monitoring, the audience listening, and more.
