Sprinklr Insights Reviews and Ratings

Rating: 6.7 out of 10

Score

6.7 out of 10

Community insights

TrustRadius Insights for Sprinklr Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Efficient Data Analysis: Many users have praised Sprinklr Insights for its efficient data analysis capabilities. Several reviewers have stated that the software is able to process and analyze large amounts of data quickly, allowing them to gain valuable insights in a timely manner.

Comprehensive Reporting: Numerous customers have highlighted the comprehensive reporting features of Sprinklr Insights. They appreciate how the software provides detailed reports, allowing them to track their social media performance and make informed decisions based on the data presented.

User-Friendly Interface: Several reviewers have commended Sprinklr Insights for its user-friendly interface. Users find it easy to navigate through the various features and functionalities of the software, making it accessible for both beginners and experienced analysts alike.

Reviews

28 Reviews

A great tool for Community Managers and Social Monitoring

Rating: 7 out of 10

Incentivized

November 19, 2025

Use Cases and Deployment Scope

I used Sprinklr when I was Social Media Manager for ACCOR. The tool helped me moderate the clients requests, answer comments and monitor any activity on our social media. We had tools in Sprinklr that helped us escalate to Customer Service for example and that really helped us centralize all the community management in one place. Furthermore, it helped us with reportings and monitoring KPI’s. (Likes, comments etc). What helped me even more was the charts that were pre-made and helped us visualise even better our social media performances.

Pros

Social media monitoring
Reportings and data analysis
Organizing
Moderation
Community Management

Cons

Sometimes, some comments or likes wouldn’t automatically appear
Reportings could be even more thorough

Likelihood to Recommend

We had for example a DM from a client, complaining about a situation in a hotel. We were able to escalate the situation to Customer Service thanks to a tag integrated in the tool. <div>Another example would be how easily it is to organize comments and DM’s using the tags. Its a really great tool for Social media management!</div>

Verified User

Employee in Social Media (11-50 employees)

Vetted Review

1 year of experience

Expansive, Overwhelming, and Very Customizable.

Rating: 8 out of 10

November 8, 2022

Use Cases and Deployment Scope

We use Sprinklr Modern Research to analyze our audiences across social media platforms. Sprinklr is able to pull in mentions about our brand as well as related topics and trends. We use this information to inform our social strategy. We also track our competitor's mentions and the buzz they receive to help inform our strategy.

Pros

The listening dashboards are very robust.
The insights are detailed with easy to understand metrics.
They can pull mentions across all platforms, including blog sites, news outlets, and podcasts.

Cons

There is a significant delay in reporting due to API limitations.
The dashboards are almost TOO customizable and the information can be dense.
The UX could be a smoother.

Likelihood to Recommend

Sprinklr has helped us focus our social media strategy by presenting to us what our audience is talking about and what they care to see from our brand. We can use Sprinklr Modern Research to quickly and efficiently generate detailed and customizable presentations for our executives concerning brand health, competitor monitoring, the audience listening, and more.

Verified User

Employee in Marketing (201-500 employees)

Vetted Review

Great platform once you become acquainted with feature set

Rating: 8 out of 10

Incentivized

July 24, 2022

Use Cases and Deployment Scope

<ul><li>Analyzing performance of

marketing campaigns to improve campaigns outcomes </li><li>Generate content

idea for any upcoming campaigns: excellence, cost saving, security, privacy

etc.</li><li>Create reports based on product feedback, determine what people like and dislike about my products, and be able to mitigate risk of new entrants in the market by tracking real time insights against competitors</li><li>Like and dislikes include ratings and reviews</li><li>To be aware of potential crises before they strike. These can include risks posed by employees or executives, as well as brand ambassadors and partners and vendors. Other risks come from new or changed corporate policies and those from dynamic political scenarios.</li></ul>

Pros

Displaying metrics
Visualizing data
Highlighting specific posts

Cons

Intuitive interface
Simpler, less cluttered design

Likelihood to Recommend

It gives extremely detailed insights once a person becomes well acquainted with using the platform.

Verified User

Manager in Corporate (10,001+ employees)

Vetted Review

1 year of experience

Good product to help you better understand your brand and the topics around it

Rating: 7 out of 10

Incentivized

June 15, 2022

Use Cases and Deployment Scope

The Sprinklr Modern Research tool is very helpful to listen to the web and make sure your brand is heard in the right way. I am using it mostly to check on our brand, and our products and to manage communication crises if needed. Of course, you can check on your competitors also, this is very useful to check on a new point of interest.

Pros

Listening
Quick check-up
Reporting

Cons

Better way of custom reporting
Easier way to make some topics

Likelihood to Recommend

For an event, when you need to check whether it was well-received or not; you can also check some demographic stats that are very interesting. You are also able to make quick reporting out of it and share it easily with your stakeholders. Very helpful in this situation.

Verified User

Team Lead in Marketing (10,001+ employees)

Vetted Review

3 years of experience

Sprinklr Modern Research is a excellent tool to beginners

Rating: 8 out of 10

Incentivized

May 17, 2022

Use Cases and Deployment Scope

Sprinklr Modern Research is a fantastic research tool to perform market research! I like the listening engine that lets me listen to specific conversations across the web. I also love how we can clean noises from our topic, as the tool really helps us in that sense. When creating a topic and a theme in listening, we can either use the simple mode or the advanced one! Personally, I use the advanced one since we have more functions to use.

Pros

Dashboard feature
Easy to use
Case level details
Great tool for social media management

Cons

Website speed
Navigation on dashboard
Scheduling of reports
It is very expensive

Likelihood to Recommend

With customizable dashboards, in-depth AI tools to do a deep-dive, wide range of social media platforms including Weibo, Pinterest, and LinkedIn ability to quickly run searches on current and historical data is extremely useful, especially if you just need some quick analysis of a brand or topic without having to set up queries and dashboards before you can get to the results.

Pravin Angane

Senior Analyst at Dell (10,001+ employees)

Vetted Review

2 years of experience

The know hows of Sprinklr modern research

Rating: 9 out of 10

Incentivized

May 12, 2022

Use Cases and Deployment Scope

We use modern research to identify brand perception in local markets

Pros

Providing audience sentiment
Providing engagement timings for setting up content calendars
Useful to determine hashtag strategies

Cons

Improvement in the newsletter feature
More details on auto imported features
Time required to load listening dashboards

Likelihood to Recommend

I found listening dashboards particularly useful when I wanted to find hashtags and themes being discussed for a particular topic. The in-depth historical data provided by Sprinklr helps in determining the appropriate strategies. The dashboards used for peer comparison are also good. I was able to find detailed information about competitors of my company and their engagement rate on various social media platforms.

Chinmay Rautmare

Social Media Marketing Intern in Social Media at Signify (10,001+ employees)

Vetted Review

1 year of experience

View profile

My amazing experience with Sprinklr

Rating: 10 out of 10

Incentivized

May 4, 2022

Use Cases and Deployment Scope

We use Sprinklr for connecting with our customers. It's a great tool and helps us in providing a great customer support experience, and the user interface and availability make our work easier to manage and document.

Pros

Reduce risk and protect your brand.
Build your business with real-time customer insights.
Sprinklr gives you a better understanding of feedback on your products and services.

Cons

Additional canned messages will be amazing.
The support for multiple service tags can improve.
If given an option to customise the colour scheme as per the user would add a lot personalization options.

Likelihood to Recommend

The best case scenario as per my use is customer support be it any platform. Sprinklr provides all the necessary tools and features required for providing the best customer support possible and that too with a seamless and easy-to-use user interface. Sprinklr is one of the best tools when it comes to UI and customer support.

Rahul Raju

Subject Matter Expert in Customer Service at Blitzpath Innovations (201-500 employees)

Vetted Review

1 year of experience

View profile

How a great product can change your productivity

Rating: 10 out of 10

May 3, 2022

Use Cases and Deployment Scope

I usually use this product to provide technical support to customers. This product has greatly helped us to answer a large number of customer inquiries on social media platforms. I can work on WeChat, Weibo, official forums through this product. We can also use this product to analyze some KPI issues.

Pros

Rich functions can support many work needs.
It can support the use of this product on multiple platforms, and can process data through mobile phones without a computer.
Added a night mode.

Cons

No particularly obvious disadvantages.

Likelihood to Recommend

When there is a large number of customer inquiries, this product allows employees to handle multiple customer issues and data on multiple pages at the same time, making it more efficient to handle business needs.

佳郑

佳源郑

Technical Support Engineer in Social Media at dell (10,001+ employees)

Vetted Review

3 years of experience

Sprinklr: Broadening Your Vision on Social Media

Rating: 6 out of 10

Incentivized

May 3, 2022

Use Cases and Deployment Scope

Within our organisation, we use Sprinklr as a full-service social platform, from asset management to publishing, and then social listening and reporting on our own content. The platform supports our global operation and allows us to sync these teams so everyone has access to the relevant assets, but then can also report on the performance on these assets through a bank of centralised reports, while Modern Research allows us to hear what's being discussed outside the organisation, so we can act on and understand our audience in real-time.

Pros

Simple creation of topics/searches.
Ability to control run-time of searches.
Strong grouping options.
Dashboard creation through custom widgets.

Cons

Speed & addition of new platforms.
Image recognition.
Managing keywords/lists can be clunky at times.

Likelihood to Recommend

Sprinklr Modern Research offers us a good amount of coverage when we want to search for our chosen keywords or brand mentions across the wider social & news landscape. Certain platforms are of course harder to track than others, while others offer a huge amount of opportunity and Sprinklr does a fantastic job of visualising this. We find that image recognition is one area where there is room for improvement.

Verified User

Analyst in Social Media (10,001+ employees)

Vetted Review

4 years of experience

Effective tool to manage business and make more reach with the customers.

Rating: 9 out of 10

Incentivized

May 3, 2022

Use Cases and Deployment Scope

We use Sprinkler for day-to-day interaction with our users on social media. With Sprinkler we are able to communicate on a single platform with all the social media channels such as Twitter, Facebook, WhatsApp, Apple business chat, Google messenger, etc. The best part is all social media platforms can be communicated under a single tool. It's very easy to use and handle and also allows to share and receive documents. From a business perspective, Sprinkler helps a lot to manage the customers effectively and efficiently. This is a recommended tool to handle social media interaction with the customers. Also, the Sprinkler team is very supportive if any changes are required or in case of any other concerns it's addressed or priority and changes are done.

Pros

Makes easy to communicate with end customers.
Easy to navigate and use the tool.
Allows same features as the particular platform uses.
Less downtime and good IT support whenever required.
Customization by a particular organization is easy.

Cons

If an organization wants to use hybrid mode, meaning chat+calls, then call via social media platform should be there as well like for WhatsApp, etc.
Translation in all languages should be available.

Likelihood to Recommend

To communicate with customers via any kind of social media platform Sprinkler is best. No tool is better than this, it covers all the social media platforms used by the customers these days.

Customers also demand to call via the same social media platform. If the calling feature can be added that could be the best improvement.

Verified User

Professional in Social Media (10,001+ employees)

Vetted Review

1 year of experience

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