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Structured

Score8.3 out of 10

6 Reviews and Ratings

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What is Structured?

An Enterprise-Grade Channel Marketing Automation Platform

Structured provides prominent technology brands like AWS, IBM, ServiceNow, Google Cloud Platform and Veeam — along with many other growing brands — with a channel marketing automation platform. Since 1999, StructuredWeb has combined a platform with go-to-market strategies and services in order to deliver a better way to accelerate channel-driven demand generation, strengthen partner engagement and grow channel revenue.

Categories & Use Cases

Reviews

What users are saying about Structured.
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Building a Global Hub for Increased Channel Partner Engagement

Angelique Flores
Writer in Marketing at Ingram Micro (10,001+ employees employees)

Pros

  • Experts in channel marketing
  • Works fast to get to market quickly
  • Excellent partner support and training

Cons

  • Users need coordinated training to maximize the platform's features

Most Important Features

  • User-friendly portal
  • Site features company branding, including the domain URL
  • Ability to translate and localize content in 10 languages and 50+ markets
  • Excellent partner support

Return on Investment

  • Increased partner engagement
  • Vendors have expanded their network of partners
  • We support of global marketplace in 50+ markets

A must have for vendors and distributors with large partner networks

Gabe FloresView profile
Global Product Marketing Manager in Marketing at Ingram Micro Cloud (10,001+ employees employees)

Pros

  • Makes it easy for vendors to load their go-to-market assets to the centralized platform.
  • Makes it easy for partners to find vendor-created assets in a centralized location.
  • Makes our cloud marketplace more sticky since both vendors and partners can easily create, distribute, and co-brand go-to-market assets.

Cons

  • The concept of go-to-market automation at the distributor level is relatively new in the channel space. So there is some education that needs to happen on both the vendor and partner sides. Normally, each vendor has their own partner portal which makes it difficult for partners because they have to log into multiple portals that have different navigation as well as types of content. With StructuredWeb, we were able to create ONE portal for multiple vendors. While this is a powerful concept, it is new which means we had to educate the market to get it off the ground.

Most Important Features

  • The ability to manage multiple vendors on one platform
  • Easy co-branding for partners
  • Intuitive interface for vendors to create and update their go-to-market assets

Return on Investment

  • We were able to grow partner adoption of vendor content by 48% MoM in the first five months using StructuredWeb.

Other Software Used

Google Analytics, Microsoft 365 (formerly Office 365), Zoom Events

Channel Marketing to scale partner engagement and vendor relationships globally.

Incentivized
Vic VaswaniView profile
Head of Growth Marketing in Marketing at Ingram Micro Cloud (1001-5000 employees employees)

Pros

  • Increasing partner engagement
  • Supporting a global marketplace across 10 languages and 50+ markets
  • Enabling our vendors to create, manage, and connect with channel partners
  • Arming our channel partners with valuable marketing and sales resources to generate demand and close more deals

Cons

  • Need to be able to have a self-serve model for quick platform adoption
  • Internal training needs time and coordination

Most Important Features

  • Wide array of marketing tactics and channels
  • Ability to easily translate and localize vendor content in multiple languages and across multiple geographies and markets
  • Increasing partner engagement

Return on Investment

  • Partner engagement has increased by leaps
  • It has also helped align marketing and business development teams internally
  • Made partnerships with vendors more strategic and helped expand our breadth and depth of offerings

Other Software Used

HubSpot Marketing Hub, Hootsuite, Instapage

Great Platform to help you drive your Marketing campaigns

Marc Rodriguez
Digital Project Manager in Product Management at Ingram Micro (10,001+ employees employees)

Use Cases and Deployment Scope

StructuredWeb is a very professional tool for email and social marketing. It helped our team to communicate with prospects through 2 major channels like email and social media. It helps in generating leads and also our social media posts to reach the target audience. - Product is very easy to use. Automated features for scheduling campaigns are easy to set up and effective. Ease of tracking data from the campaigns as emails are sent out. - The ability to choose from a library of different assets, images etc.-help our team to communicate with prospects through 2 major channels like email and social media. It helps in generating leads and also our social media posts to reach the target audience.

Pros

  • Email Campaigns.
  • Social Campaigns.
  • Customer Support.
  • Reporting.
  • Listening to needs/wants.

Cons

  • A tad of a learning curve.

Most Important Features

  • Social media functionality.
  • Organization of information.
  • Managing campaigns.

Return on Investment

  • It's the perfect go-to-market tool.
  • Great support staff

A great resource for any business

Verified User
Consultant in Marketing (11-50 employees employees)

Pros

  • StructuredWeb allowed us to build a vast portal for our vendors, offering them a wide variety of assets.
  • Staying true to our brand is important to us, and StructuredWeb allowed us to do that by giving us the flexibility we needed.
  • The campaign tactics we were able to manage worked flawlessly.

Cons

  • StructuredWeb does take a little while to get comfortable with. Then again, it has so many features that taking time to get used to it seems normal.

Most Important Features

  • Support
  • Data reporting
  • Flexible portal

Return on Investment

  • StructuredWeb has given our channel partners more opportunities to create sales.
  • We have seen an increase in leads, as the data reporting helps optimize campaigns.

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