Swell Commerce

Swell is an e-commerce platform that provides built-in support for physical product sales, digital goods, subscriptions, and B2B pricing models. Merchants can launch online storefronts using hosted themes with Swell Checkout or build custom frontends via headless APIs.

Key Capabilities

• Unified Product Catalog: Supports physical, digital, and subscription product types within a single catalog framework, incorporating custom attributes, product bundles, and inventory stock tracking. The vendor states that the catalog supports unlimited products and variants.
• Headless & Frontend Architecture: Offers a decoupled architecture accessible via Backend and Frontend APIs. The Frontend API supports GraphQL queries and integration via the swell-js Software Development Kit (SDK).
• B2B & Wholesale Controls: Features customer group classification, volume-based bulk pricing rules, and group-specific price schedules for wholesale workflows.
• Payment Processing & Localization: Connects multiple payment gateways concurrently, supports tokenized card saving, enables split payment routing, and integrates buy now, pay later (BNPL) options. Displays storefront pricing across multiple currencies and localized languages.
• Extensibility & App Ecosystem: Executes custom serverless functions and webhooks triggered by event changes across any platform data model. Developers build custom extensions using the Swell Command Line Interface (CLI), which merchants install through the Swell App Store.

Commercial & Pricing Model

Swell offers tiered subscription plans published at swell.is/pricing. Each tier includes an annual sales volume ceiling, with sales exceeding the threshold subject to an overage rate that decreases at higher plan tiers.