TapClicks

Score8.1 out of 10

51 Reviews and Ratings

Community insights

TrustRadius Insights for TapClicks are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Customizable Dashboards: Users have found the customizable dashboards of TapClicks easy to set up and manage, with multiple reviewers stating this as a positive aspect. They appreciate being able to export and modify the dashboards as needed, providing flexibility in visualizing data.

Import Wizard Feature: The Import Wizard feature has been highly valued by users for its ability to include custom data points in reports. After a short learning curve, users have been able to import data on a weekly basis for comprehensive reports that showcase both marketing trends and business results. Several reviewers have mentioned this as a significant advantage.

Ability to Manage Client Groups and Clusters: The ability to manage client groups and clusters within TapClicks has been considered vital by users for reporting purposes. They find it easy to organize clients according to their company structure using the offered structure of business units, groups of client groups, and client groups. This feature has received positive feedback from multiple reviewers.

Reviews

27 Reviews

Streamlined Multi-channel marketing reporting

Rating: 9 out of 10

Incentivized

February 3, 2024

Use Cases and Deployment Scope

We use TapClicks for performance marketing reporting. Tapclicks allow us to create multi-channel reports at the click of a button and connect as many platforms as needed such as Microsoft Ads, Google Ads, Facebook Ads, and Tiktok. We also use TapClicks to create Dashboards for our partners for them to have live access to metrics and campaign performance for all the clients at once.

Pros

Dashboard design and creation
Multi-channel performance reporting
Integration to most advertising platforms.

Cons

Pricing for small portfolios.
More templates available
More tutorials needed

Likelihood to Recommend

Its very easy to get started with a report for the first time, you connect your platforms, design off of a template and select you clients desired KPIs.

Jorge Peralta

Digital Media Manager in Marketing at White Shark Media (51-200 employees)

Vetted Review

3 years of experience

Leading reporting and analytics reporting product for your agency or marketing department

Rating: 10 out of 10

Incentivized

July 14, 2021

Use Cases and Deployment Scope

The TapClicks platform is utilized by our Client Services department to provide 24/7 login level advertising performance reporting for our clients. Instead of having to consolidate advertising performance data from disparate platforms, manually building reports, and having to schedule calls with clients to review advertising performance, TapClicks enables our Client Services department to provide consolidated performance reporting across all media channels and platforms in a visually stunning format. By licensing the TapClicks 'tapReports' product, our Client Services departments save countless hours of time while providing a great reporting experience for our clients that they value.

Pros

Consolidate reporting across multiple third-party platforms
Third-party API integrations with hundreds of marketing, advertising, and CRM platforms
Data visualizations
Customer support
New product features and tools
Reporting and data analytics

Cons

Demo dashboards for sales professionals
Reseller incentives
More hands-on support

Likelihood to Recommend

For advertising agencies and marketing departments looking to aggregate and consolidate marketing, advertising, and website analytics performance data into one centralized platform, TapClicks is a market-leading solution. TapClicks provides customizable modules, charts, and graphs to make visual sense of your data. TapClicks is designed for organizations that are trying to import reporting data across multiple marketing, advertising, and web analytics platforms. It probably does not makes sense to license TapClicks if you are just getting started with your digital marketing and are only utilizing 1 or 2 third-party platforms that TapClicks has an API connection with, it's probably premature for your organization to invest in TapClicks.

Phil Parrish

Co-founder, Managing Director in Corporate at PrograMetrix (11-50 employees)

Vetted Review

Reseller

3 years of experience

View profile

The perfect BI Platform for publishers

Rating: 10 out of 10

Incentivized

April 15, 2018

Use Cases and Deployment Scope

We use TapClicks for our advertisers. Before TapClicks, my colleagues simply sent out Excel reports in the form of a table. There were little analytics. We were not able to compete with the upcoming agencies which provide clients with BI solutions tools. Our sales representatives and clients are very impressed once I have introduced them to TapClicks.

Pros

Abundance of widgets for building dashboard templates.
It offers the structure of business units, groups of client groups and client groups etc which makes it easy to organize the clients according to our company structure.
The dashboards are easy to modify.
Sections and dashboards can be copied/duplicated for use in other dashboards.
Users are assigned profiles to make the appropriate dashboards available to them
A lot of data sources' APIs have already been built.
Report Studio makes Powerpoint presentation much easier.

Cons

Bar charts and pie charts are not sorted in descending/ascending order. They are in alphabetical order.
Steep learning curve

Likelihood to Recommend

It is well suited for organizations without the proper staffing of data scientists or analysts because no knowledge of Python or even SQL is needed. They do everything behind the scene for you. I know there may be other BI tools which are highly rated, too. However, they may not meet the needs of a publisher like us because they don't have the API connections built. Building a connection takes time and I learned it the hard way. It may not be a good solution if you don't have enough budget or a lot of clients because they charge by each active client.

Kevin Yip

Online Business & Data Analyst at San Francisco Chronicle (201-500 employees)

Vetted Review

View profile

Great but not cheap dashboard

Rating: 8 out of 10

Incentivized

December 16, 2016

Use Cases and Deployment Scope

I've been using TapClicks for the last year and it has been very helpful to distribute the actual reports to my clients, helping them to access their campaigns in real time and make better decisions to manage their budgets. The workflow between our clients has been improved exponentially.

Pros

Get different profiles to every client.
Concentrate all data in one place.
Integration with everybody's traffic source.

Cons

Not cheap.
Can't use a flat rate if you have a lot of clients.

Likelihood to Recommend

TapClicks is a great solution when you need to have the whole of your data in located in one place and bring access to everybody who need to make decisions over the campaigns. We concentrate the data as administrators and then we decide who needs to see certain parts of that data and who doesn't.

Verified User

Director in Marketing (51-200 employees)

Vetted Review

1 year of experience

Overall Good Program

Rating: 8 out of 10

Incentivized

November 11, 2016

Use Cases and Deployment Scope

We use TapClicks for our digital dashboard for our clients. This is used across the organization to provide data to our clients about their digital campaigns. The business problem this addresses, is it saves us a lot of money from doing custom development or having resources for manually pulling reports to send to clients. The portal increases customer retention because they are able to see in near real time how their campaigns are doing.

Pros

Easy to use.
Easy to customize.
Clearly shows important data.

Cons

The API pushes could be more real time instead of us having to go into the dashboard and update it to get up-to-date results.
Have the ability to set customer access dates. So, if we have a client that is running a 3 month campaign then we can set up the client and after 3 months their access is turned off.
They are still missing some data that we feel is important, such as active view impressions for Google Adwords campaigns.

Likelihood to Recommend

TapClick is well suited for marketing agencies that have clients running digital campaigns and the agency doesn't have the resources to develop their own custom dashboard.

Jeff Rackley

Operations Director in Corporate at Muscle Up Marketing (11-50 employees)

Vetted Review

1 year of experience

View profile

Streamline Client Reporting

Rating: 9 out of 10

Incentivized

November 11, 2016

Use Cases and Deployment Scope

TapClicks is used to provide custom data visualization and reporting for our clients. Integration with service providers such as DoubleClick Bid Manager, Facebook and Google Analytics saves our firm tens of hours every week.

Pros

Data Visualization
Custom Reporting
Custom Dasboards
White-label Branding

Cons

Improve Wiki & Knowledge Center
Simplify instructions
Reporting breakdown by day

Likelihood to Recommend

TapClicks is the perfect solution for advertising agencies who leverage third-party technology providers for digital marketing. TapClicks streamlines client reporting by enabling users to create branded reports from multiple vendors, automagically.

Dan Nichols

Digital Marketing Technologist in Marketing at Thorn: Digital Defenders of Children (1-10 employees)

Vetted Review

2 years of experience

View profile

Our Experience with TapClicks

Rating: 6 out of 10

Incentivized

November 11, 2016

Use Cases and Deployment Scope

We use Tapclicks in our digital marketing department to pull in our data from our display advertising efforts, web analytics and importing of offline data. This allows us to easily create branded reports that we can send to our clients. We also use Tapclicks to monitor our internal digital analytics.

Pros

Great visual representation of data. This helps us quickly analyze data.
Easy to use and intuitive interface. This provides more time creating dashboards, and client reports.
Fantastic integration. All of our advertising services are added at the click of a button.

Cons

Specifically for our use, the El Toro display ad service API needs some work. For example, we have to calculate device clicks, and impression percentage offline, and then import it through the wizard.
Organization of dashboards would be helpful. Integration of folders would help with the large amount of dashboards we have.
Individual themes per users would also be nice. We like the velvet light, it fits well with our branding. But internally we would like to use a darker theme, sense it is easier on the eyes.

Likelihood to Recommend

We find that TapClicks is well suited if you are running multi-channeled digital marketing tactics. You can easily put together a visual story of campaigns with the services that you connect. We find that importing our offline direct mail data is a bit challenging, but we are working on the steps to improve that.

Verified User

Vice-President in Marketing (11-50 employees)

Vetted Review

Reseller

1 year of experience

Director of Finance's Review of TapClicks

Rating: 4 out of 10

Incentivized

November 8, 2016

Use Cases and Deployment Scope

Our organization currently uses the TapClick dashboard to allow our clients access to their marketing campaigns and analytics for the products and services that our organization provides. Our sales and executive teams also use the dashboard to view client marketing analytics.

Pros

They send out communications regularly to provide information regarding updates and changes to the platform.
They are willing to listen to and take into account any feedback that we provide regarding the platform.
The TapClick team members are always friendly, cooperative, and readily available.

Cons

The platform is not user friendly and is complicated not just for basic users but admins also. The platform is not set up in a logic manner.
The reporting tool doesn't have as much functionality and is not easily customized as we would like.
The import function that we are currently utilizing is very time consuming and often experiences errors so data is not imported.

Likelihood to Recommend

A organization that has a smaller customer base would be ideal for this platform and ideally only provides services/products that can be automatically synced with the platform. An organization that has over 3,000 customers where each customer hierarchy is unique, like our organization, is not the most ideal customer for TapClicks. We also sell a lot of products that cannot be automatically synced with the dashboard and therefore it is a very cumbersome, manual process to get the appropriate data into the dashboard to make it useful.

Brandy Lupo

Director of Finance in Finance and Accounting at Epsilon (5001-10,000 employees)

Vetted Review

1 year of experience

View profile

An Honest Review of TapAnalytics

Rating: 7 out of 10

Incentivized

November 7, 2016

Use Cases and Deployment Scope

We use it for all client reporting and dashboards. The business problems it solves is providing a single place for all client service reporting.

Pros

Easy to manage
Easy to onboard clients
Easy to set up client access

Cons

Lack of communication when data doesn't populate/APIs are updated
Lack of oversight when breakdowns occur/no ETA when problems will be fixed

Likelihood to Recommend

If you have a number of clients with common services and KPIs you can set up reporting for everyone in a single day.

Will Gallahue

Director of Performance Marketing in Marketing at Advantix Digital (11-50 employees)

Vetted Review

1 year of experience

View profile

Helping multi-unit organizations manage marketing programs effectively and efficiently

Rating: 10 out of 10

Incentivized

November 4, 2016

Use Cases and Deployment Scope

Our agency specializes in helping multi-unit organizations surround each of their locations with the right social, mobile and digital marketing support that drives business results. Tap Analytics is vital to our business model, allowing us to measure and optimize efforts in real-time, at scale. The platform is used across our entire organization on a daily basis. Our ability to pull data at a store-level, groups of stores or at the brand level gives us an edge and makes us work smarter. We have connect Facebook Insights, Facebook Ads, Google, Twitter, Instagram, Mailchimp, Constant Contact, and set-up numerous Import Wizards that pulls in app data, online order data and in-store POS data for a comprehensive, actionable report.

Pros

Customizable dashboards: these are easy to set-up and manage and tell a powerful story. We appreciate that they can be exported.
Import Wizard: it's very important that we are able to include custom data points in our reports through the Import Wizard. After a short learning curve, we are not importing data on a weekly basis for a comprehensive report that not only shows marketing trends, but the business results too.
Groups and Clusters: The ability to manage client groups and clusters has been vital to how we report out to the client.

Cons

Parsing Time: We rely on the Import Wizard quite a bit. When we upload a new file, sometimes it parses and is in the dashboard within 30 minutes but usually it takes a full day. We usually need that data much faster and it would be great if it could parse quicker.
We had a long standing issue where the Total Facebook Likes and Twitter Likes in the dashboard would display a compounded aggregate, not the total. So for example, we have 1,000 Likes on Nov 3, 1,002 Likes on Nov 4th (because we added 2 people) - the Big Number would show this as a total of 2,002 total likes instead of 1,002.

Likelihood to Recommend

Well suited for multi-unit organizations.

Melissa Telsrow

COO/ Co-Founder in Marketing at Hi-Per (1-10 employees)

Vetted Review

1 year of experience

View profile

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Helping multi-unit organizations manage marketing programs effectively and efficiently

Rating: 10 out of 10

Incentivized

November 4, 2016

Use Cases and Deployment Scope

Pros

Customizable dashboards: these are easy to set-up and manage and tell a powerful story. We appreciate that they can be exported.
Import Wizard: it's very important that we are able to include custom data points in our reports through the Import Wizard. After a short learning curve, we are not importing data on a weekly basis for a comprehensive report that not only shows marketing trends, but the business results too.
Groups and Clusters: The ability to manage client groups and clusters has been vital to how we report out to the client.

Cons

Parsing Time: We rely on the Import Wizard quite a bit. When we upload a new file, sometimes it parses and is in the dashboard within 30 minutes but usually it takes a full day. We usually need that data much faster and it would be great if it could parse quicker.
We had a long standing issue where the Total Facebook Likes and Twitter Likes in the dashboard would display a compounded aggregate, not the total. So for example, we have 1,000 Likes on Nov 3, 1,002 Likes on Nov 4th (because we added 2 people) - the Big Number would show this as a total of 2,002 total likes instead of 1,002.

Likelihood to Recommend

Well suited for multi-unit organizations.

Melissa Telsrow

COO/ Co-Founder in Marketing at Hi-Per (1-10 employees)

Vetted Review

1 year of experience

View profile