TrustRadius Insights
TractionNext is a versatile email marketing platform that offers a range of features and benefits to users. With its user-friendly …
Starting at $335 per month
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Basic
$335
Cloud
per month
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Details
- About
- Tech Details
What is TractionNext?
TractionNext Features
- Supported: Activity Dashboard
- Supported: Auto-Responders
- Supported: Campaign Analytics
- Supported: Campaign Management
- Supported: Contact Management
- Supported: Customizable Templates
- Supported: Email Marketing
- Supported: Mobile Access
- Supported: SMS Marketing
- Supported: AB Testing
- Supported: Campaign Planning
- Supported: Channel Management
- Supported: Contact Database
- Supported: Conversion Tracking
- Supported: Event Triggered Actions
- Supported: Lead Management
- Supported: Multi-Campaign
- Supported: CAN SPAM Compliance
- Supported: Customer Surveys
- Supported: Customizable Fields
- Supported: Drip Campaigns
- Supported: Dynamic Content
- Supported: Image Library
- Supported: Landing Pages/Web Forms
- Supported: List Management
- Supported: Multi-Channel Marketing
- Supported: Reporting/Analytics
- Supported: Spam Blocker
- Supported: Subscriber Management
- Supported: Template Management
- Supported: WYSIWYG Editor
- Supported: CRM
- Supported: Lead Qualification
- Supported: Marketing Automation
- Supported: ROI Tracking
- Supported: Sales Analytics
- Supported: Segmentation
- Supported: Social Marketing
- Supported: Third Party Integrations
- Supported: Website Visitor Tracking
TractionNext Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Web-Based |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
TractionNext is a versatile email marketing platform that offers a range of features and benefits to users. With its user-friendly interface and efficient functionality, it has become a reliable tool for managing subscriber lists and templates, improving communication efficiency. Users appreciate the smooth experience offered by TractionNext, comparing it favorably to other platforms like Eloqua.
One key use case of TractionNext is the automation of transactional emails. This feature saves users time and effort by eliminating the need for manual sending. Additionally, TractionNext's drag and drop templates are highly valued by users with limited HTML coding skills, allowing them to create visually appealing layouts without the need for extensive technical knowledge. Another important aspect of the software is its ability to classify contacts in the database, making it easy for users to manage their ever-growing list of contacts.
Another major advantage of TractionNext is its responsive customer support team. Users have reported prompt and helpful assistance from the support staff, ensuring that any issues or concerns are addressed in a timely manner. This level of support instills confidence in users and allows them to maximize their experience with the software.
Users also highlight that TractionNext's software upgrades are reliable and meet their expectations. These upgrades enhance marketing strategies and improve communication with subscribers, helping users stay ahead in their email marketing efforts.
Overall, TractionNext proves to be a valuable tool for businesses looking to streamline their email marketing campaigns and improve communication efficiency. With its user-friendly interface, essential features, automation capabilities, drag-and-drop templates, contact management abilities, and responsive customer support, it caters to a wide range of user needs.
Streamlined Campaign Management: Users have found TractionNext to be a valuable tool for managing their campaigns efficiently, with several reviewers stating that it has streamlined the process and made it easier to handle contacts and competition details in one place.
Convenient All-in-One Platform: Many users appreciate the convenience of having a single platform to manage emails, SMS, promotions, and surveys effortlessly. They find TractionNext's features such as list management, image library, template management, and subscriber management readily available and easy to use.
Improved User Interface: Reviewers have praised the interface of TractionNext as a significant upgrade from previous versions they had used. The customer overview provided by the software makes navigation easy, while features like drag and drop templates and the ability to add dynamic personalized content offer a user-friendly experience.
Inconvenient Default Ordering: Several users have found the default ordering of item lists, contact lists, and campaigns by ID code to be inconvenient. They would prefer the ability to permanently change the ordering to alphabetical or customize it according to their preferences.
Lack of Integration with CRM: Some users have described the integration between TractionNext and their CRM as clunky. This has caused difficulties in syncing data between the two platforms and has resulted in manual list management. Users expressed a desire for a smoother integration process.
Slow Load Time and occasional crashes: A number of users have experienced slow load times when using TractionNext, which can be frustrating and time-consuming. Additionally, some users reported occasional crashes while using the software. These technical issues have hindered their workflow and affected overall user experience.