Tranxactor

Thor by Tranxactor is a loyalty and rewards program platform that caters to small to large businesses. According to the vendor, Thor allows businesses to build custom loyalty and reward programs tailored to their brand and customer needs. It also enables the creation of omni-channel marketing campaigns with rewards, incentives, and promotions. The vendor claims that Thor provides insights into customer behavior and preferences.

Key Features

Customised loyalty and reward programmes: According to the vendor, businesses can build bespoke loyalty and rewards programs using Thor. They can create omni-channel marketing campaigns with rewards, incentives, and promotions, and gain insights into customer behavior and preferences.

Targeted eVoucher promotions: The vendor states that Thor enables businesses to deliver digital eVouchers directly to the point-of-sale (POS) for automatic availability. They can customize eVouchers based on individual members or target segments, and track eVoucher issuance and redemptions for campaign performance measurement.

Digital marketing campaigns built your way: The vendor claims that Thor allows businesses to design and build unique marketing campaigns using the CMS and Thor marketing functions. They can add value to customer touchpoints through innovation, gamification, or simplified customer journeys. Thor also offers the ability to increase customer engagement through targeted and personalized marketing communications.

Real-time validation at POS: According to the vendor, Thor enables real-time validation of eVouchers and rewards at the point-of-sale. Businesses can redeem rewards based on transaction values and/or line-item (SKU) level, and issue and redeem eVouchers for products or services in real-time.

Comprehensive loyalty processing engine: The vendor states that Thor provides a comprehensive loyalty processing engine. It allows businesses to design and operate retail loyalty programs, manage customer behavior, and generate targeted personalized offers and campaigns. Thor also offers comprehensive analytics and reporting to monitor program status and support data-driven decisions.

ThorLink integration with retail POS systems: According to the vendor, Thor offers full integration with retail POS systems for real-time connectivity. It allows businesses to capture and process member and non-member data, including granular transaction data. Thor also supports offline transactions and enhances security and fraud detection.

Integration with legacy systems: The vendor claims that Thor allows businesses to migrate existing loyalty programs to the platform. It also offers the ability to spice up existing loyalty programs and create new marketing initiatives. Thor provides end-to-end solutions for multi-unit franchised groups.

Flexible redemption options: According to the vendor, Thor offers flexible redemption options. Businesses can offer real-time redemption at the point-of-sale, convert points to cash-back or redeem for products, and support redemption for gift cards or vouchers.

Gamification: The vendor states that Thor allows businesses to inject fun into customer-business interaction through games and prizes. They can offer random lucky numbers or 'spin & win' games for customers to win rewards. The vendor claims that this gamified experience can engage customers and increase loyalty.

Identifying target segments based on customer behavior: According to the vendor, Thor enables businesses to harness customer and sales data for targeted campaigns and communications. They can dynamically define target segments for bonus reward campaigns and grow and enhance brand loyalty through personalized marketing.