Treasure Data Reviews & Insights

Score9 out of 10

149 Reviews and Ratings

Community insights

TrustRadius Insights for Treasure Data are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Flexibility in Data Management: Many users have highly appreciated the flexibility of Treasure Data in ingesting different data sets and creating a data lake. This feature has been praised by numerous reviewers, allowing them to easily manage their data and streamline the data management process.

Extensive Native Integrations: The extensive native integrations provided by Treasure Data have received high praise from users. They have mentioned that these integrations cover the majority of systems they use, saving them time and effort in connecting different systems. Several reviewers have expressed their satisfaction with this feature.

Reliability and Uptime: Users consistently mention that Treasure Data is highly reliable, boasting a 99.99% uptime rate. This level of reliability has given them confidence in the platform and allowed them to trust that their data and jobs will always be accessible. Numerous reviewers have highlighted this aspect as one of the strengths of Treasure Data.

Reviews

89 Reviews

Treasure Data stacks up competitvely in the landscape of CDPs

Rating: 9 out of 10

Incentivized

August 9, 2022

Use Cases and Deployment Scope

We are the parent company of 18 home service brands and use Treasure Data to analyze customer and sales data as to constantly evolve our marketing. We actually market directly to our franchise owner's customers so very much B-to-C with a little B-to-B as well. Our brands all have unique customer cycles, average sale numbers, etc., which makes our job complicated. I can't say enough positive things about how easy Treasure Data is to work with and how willing they are to help us tackle the most complicated problems.

Pros

Customer Service/Partnership - willingness to have calls, meetings, etc.
Works with our email platform vendor and our IT partners on our behalf.
Treasure Data Academy is really detailed.

Cons

Journey orchestration is finally here but still in it's infancy, a bit behind the curve.
Treasure Data needs to be more service oriented, not just in sales.

Likelihood to Recommend

Treasure Data is a great product if you know how to use it. The fact that the CDP really doesn't do any training besides Treasure Data academy is frustrating. I inherited the platform and wish there would have been more documentation.

Verified User

Director in Marketing (5001-10,000 employees)

Vetted Review

1 year of experience

Treasure Data is a Powerful Data-Driven, Technical Customer Data Platform

Rating: 9 out of 10

Incentivized

July 14, 2022

Use Cases and Deployment Scope

Treasure Data is used as a powerful data warehouse with an attached Customer Data Platform built on top of it. Treasure Data's data processing capabilities allow it to capture billions of rows of data at scale and process it in an efficient manner, allowing it to be a true source of record for all of your customer data. Treasure Data includes powerful technology to support robust data pipelines for technical teams, and an entire suite of integrations for marketing web personalization and audience communication activations across social advertising and direct marketing platforms.

Pros

Data Processing/Ingestion
Data Integrations
Data Flexibility

Cons

Learning curve with technology
Technical Implementation Process
End- User Friendliness

Likelihood to Recommend

Treasure Data is well suited for an organization looking for a full-featured data warehouse/lake solution with additional functionalities like a Customer Data Platform, Predictive Modeling, Data Integrations, and Reporting. Treasure Data allows organizations with strong technical teams to support the marketing team with an all-inclusive platform. A scenario where this may not be as appropriate would be for organizations without internal technical resources.

Dan Drazba

Director, Strategic Services in Customer Service at Leverage Lab (11-50 employees)

Vetted Review

4 years of experience

View profile

Treasure data accelerates Omnichannel Journey

Rating: 9 out of 10

July 13, 2022

Use Cases and Deployment Scope

We have been implementing Treasure data at leading life science customers for more than 2 years. The platform has accelerated the Omnichannel journey and is a strategic lever for the next best action. Treasure data has the flexibility to integrate multiple sources including Web, CRM, email activities, event information, and 3rd party sources. It provides scalability to bring your own models to run on the platform.

Pros

Profile enrichment
Read to use integrators
Ease of use
Scalability

Cons

Reporting

Likelihood to Recommend

Organizations looking to accelerate the journey to Customer C360 and having desperate data sources.

Sachin Hiray

VP - Insights & Data in Information Technology at Capgemini (10,001+ employees)

Vetted Review

2 years of experience

View profile

Treasure Data's Flexibility and Scalability is exactly what we needed

Rating: 10 out of 10

Incentivized

December 1, 2021

Use Cases and Deployment Scope

We use Treasure Data to consolidate the users database, streamline processes around acquisition, and get to know our end users better. The problem Treasure Dat addresses is unifying users from various channels and getting to form a complete unique picture for a user and driving personalized communications based on that unified profile.

Pros

ID Unification.
Flexible integrations with all sorts of platforms.
Ability to define custom programming for those special use cases.
Constant product improvements and new features.
Customer support that goes above and beyond.

Cons

Ability to update segments or activations in bulk.
For saved queries, ability to organize them better, in folders or categorizations.

Likelihood to Recommend

My favorite is that Treasure Data offers flexibility in connecting to various platforms. If there isn't an out-of-the-box connector, we can write custom scripts that run in Treasure Data and we can take advantage of other platforms' APIs. Then, we have the easy to use queries or connect to any other query editor. We can schedule queries, workflows, connectors. Clean data in Treasure data or bring it in clean already. Basically, anything is possible in Treasure Data.

Verified User

Team Lead in Marketing (1001-5000 employees)

Vetted Review

2 years of experience

Integrated Customer Data for Triggered Target Audiences

Rating: 10 out of 10

Incentivized

October 8, 2021

Use Cases and Deployment Scope

Treasure Data is being used to create a unified customer view across first-party customer data, CRM data, e-commerce orders, web visitors, mobile app users, ad impressions, email activity, SMS activity, and social activity that is the basis for higher-performing targeted audiences and activations.

Pros

Catalog of existing integrations.
End-user friendly segment definitions and queries.
Predictive and cluster models.
High up-time and operations response times.

Cons

Unified customer reporting view.
Log details and operations debugging.

Likelihood to Recommend

Treasure Data is well suited to integrating multiple data sources, including online and digital sources. It is also well suited to trigger audience activations to known customers based on their online activity, integrating 3rd party data, and activating target audiences to ad platforms.

Paul Ernst

SVP, Martech Integration in Professional Services at Allant Group (51-200 employees)

Vetted Review

3 years of experience

Treasure Data will help us to grow all our revenue streams

Rating: 8 out of 10

Incentivized

September 9, 2021

Use Cases and Deployment Scope

Across the whole organization. Solves the problem of not having a central source of truth about all aspects of a customer and their journey across our digital and offline properties.

Pros

Data aggregation.
Profile enrichment.
Data processing time.

Cons

Implementation.
Onboarding.
Customer support.

Likelihood to Recommend

Good for high-volume sites and multiple data sources. Can connect to the major players in the publishing and e-commerce space.

Matthew Knapp

Director, Data in Engineering at Penske Media (1001-5000 employees)

Vetted Review

1 year of experience

View profile

Fullstack CDP

Rating: 9 out of 10

Incentivized

September 9, 2021

Use Cases and Deployment Scope

It's our central platform to collect, transform and organize consumer data to make it available for marketing segmentation and BI. That data comes from a variety of sources and formats. This platform is used to abstract all infrastructure implementation from our development, giving us a full stack place to work with data.

Pros

Easy to start.
Support.
Integrations read to use.

Cons

Lack of flexibility.
Not clear on all technical limitations.
Graphical interface is slow.

Likelihood to Recommend

That was a good platform to create a worldwide read product in a short time. It was easy to start, as it cares about all infrastructure and gives us a ready to use place to develop our dataflows. The issue is where all that easiness turns into a lack of flexibility.

Leonardo Christofoli

Senior Data Engineer in Engineering at Anheuser-Busch InBev (10,001+ employees)

Vetted Review

3 years of experience

View profile

Treasure Data: Creating a 360° view of the Consumer for Better Media and Sales Effectiveness

Rating: 9 out of 10

Incentivized

September 3, 2021

Use Cases and Deployment Scope

Treasure Data has helped us unify our dis-parent consumer data in over 50 markets. This assists us in building real-time behavioral audiences, improving reporting, safeguarding data privacy, and improving activation/execution into channels. With leadership and customization, we are driving ongoing cost savings, media efficiency, media effectiveness, and a better view of our consumers.

Pros

Unify disparate data sets and sources.
Analysis and understanding of data and reporting.
Safeguarding data privacy and improving activating into channels (Social, Media and Email).

Cons

Improvements in the user interface.
Simplification of segmentation for business (non-technical) users.

Likelihood to Recommend

Treasure Data is well suited to integrate all consumer data from disparate data sets, build real-time audiences based on behavior, connect to different channels to drive execution, and safeguard a company’s consumer data for privacy and governance. It is not used to actually distribute content for marketing purposes or build marketing automation journeys.

Verified User

Director in Information Technology (10,001+ employees)

Vetted Review

3 years of experience

Very good product to work with

Rating: 9 out of 10

Incentivized

August 31, 2021

Use Cases and Deployment Scope

We are using the platform across the whole organization. They're helping us to be compliant against 1st party data usage, and also to be more effective about digital media spent using our owned data to impact the right consumers, or to find people like them.
Even though it is not directly related to the Digital Media spent, being compliant against 1st party data usage keeps the company protected against law issues and bills that depending on the size of your business, can reach billions of dollars.

Pros

Scalability.
Security.
Integrations.
Ease of use.
Support.

Cons

User experience.
Reporting.
Real time data availability.

Likelihood to Recommend

They helped us a lot to shut down consumer data silos around the globe in a very safe and compliant way. Also are supporting our digital marketing strategies around the globe.

Verified User

Manager (10,001+ employees)

Vetted Review

2 years of experience

Great CDP with phenomenal support

Rating: 8 out of 10

Incentivized

April 7, 2021

Use Cases and Deployment Scope

We use Treasure Data within Marketing as our Customer Data Platform (CDP). As such, it is central to our audience segmentation and activations to multiple marketing platforms.

Pros

Integration with platforms
Customer support
Easy to use UI

Cons

Contract limits
Lack of nuanced audience logic via UI

Likelihood to Recommend

Treasure Data is a great tool for companies looking to centralize their customer information, create audiences base on various criteria, and then activate on those audience across various platforms. It may not be ideal for companies who already consolidate & manipulate their customer data elsewhere (e.g., a cloud-based data warehouse) as some functionality will be redundant.

Verified User

Manager in Marketing (201-500 employees)

Vetted Review

1 year of experience

Loading Reviews List....