Treasure Data Reviews and Ratings

Use Cases and Deployment Scope

We are the parent company of 18 home service brands and use Treasure Data to analyze customer and sales data as to constantly evolve our marketing. We actually market directly to our franchise owner's customers so very much B-to-C with a little B-to-B as well. Our brands all have unique customer cycles, average sale numbers, etc., which makes our job complicated. I can't say enough positive things about how easy Treasure Data is to work with and how willing they are to help us tackle the most complicated problems.

Likelihood to Recommend

Treasure Data is a great product if you know how to use it. The fact that the CDP really doesn't do any training besides Treasure Data academy is frustrating. I inherited the platform and wish there would have been more documentation.

Use Cases and Deployment Scope

Treasure Data is used as a powerful data warehouse with an attached Customer Data Platform built on top of it. Treasure Data's data processing capabilities allow it to capture billions of rows of data at scale and process it in an efficient manner, allowing it to be a true source of record for all of your customer data. Treasure Data includes powerful technology to support robust data pipelines for technical teams, and an entire suite of integrations for marketing web personalization and audience communication activations across social advertising and direct marketing platforms.

Likelihood to Recommend

Treasure Data is well suited for an organization looking for a full-featured data warehouse/lake solution with additional functionalities like a Customer Data Platform, Predictive Modeling, Data Integrations, and Reporting. Treasure Data allows organizations with strong technical teams to support the marketing team with an all-inclusive platform. A scenario where this may not be as appropriate would be for organizations without internal technical resources.

Use Cases and Deployment Scope

We have been implementing Treasure data at leading life science customers for more than 2 years. The platform has accelerated the Omnichannel journey and is a strategic lever for the next best action. Treasure data has the flexibility to integrate multiple sources including Web, CRM, email activities, event information, and 3rd party sources. It provides scalability to bring your own models to run on the platform.

Likelihood to Recommend

Organizations looking to accelerate the journey to Customer C360 and having desperate data sources.

Use Cases and Deployment Scope

We use Treasure Data to consolidate the users database, streamline processes around acquisition, and get to know our end users better. The problem Treasure Dat addresses is unifying users from various channels and getting to form a complete unique picture for a user and driving personalized communications based on that unified profile.

Likelihood to Recommend

My favorite is that Treasure Data offers flexibility in connecting to various platforms. If there isn't an out-of-the-box connector, we can write custom scripts that run in Treasure Data and we can take advantage of other platforms' APIs. Then, we have the easy to use queries or connect to any other query editor. We can schedule queries, workflows, connectors. Clean data in Treasure data or bring it in clean already. Basically, anything is possible in Treasure Data.

Use Cases and Deployment Scope

Treasure Data is being used to create a unified customer view across first-party customer data, CRM data, e-commerce orders, web visitors, mobile app users, ad impressions, email activity, SMS activity, and social activity that is the basis for higher-performing targeted audiences and activations.

Likelihood to Recommend

Treasure Data is well suited to integrating multiple data sources, including online and digital sources. It is also well suited to trigger audience activations to known customers based on their online activity, integrating 3rd party data, and activating target audiences to ad platforms.

Use Cases and Deployment Scope

Across the whole organization. Solves the problem of not having a central source of truth about all aspects of a customer and their journey across our digital and offline properties.

Likelihood to Recommend

Good for high-volume sites and multiple data sources. Can connect to the major players in the publishing and e-commerce space.

Use Cases and Deployment Scope

It's our central platform to collect, transform and organize consumer data to make it available for marketing segmentation and BI.​ T<span style="letter-spacing: -0.6px; word-spacing: -0.75px;">hat data comes from a variety of sources and formats. </span><span style="letter-spacing: -0.6px; word-spacing: -0.75px;">This platform is used to abstract all infrastructure implementation from our development, giving us a full stack place to work with data.</span>

Likelihood to Recommend

That was a good platform to create a worldwide read product in a short time. It was easy to start, as it cares about all infrastructure and gives us a ready to use place to develop our dataflows. The issue is where all that easiness turns into a lack of flexibility.

Use Cases and Deployment Scope

Treasure Data has helped us unify our dis-parent consumer data in over 50 markets. This assists us in building real-time behavioral audiences, improving reporting, safeguarding data privacy, and improving activation/execution into channels. With leadership and customization, we are driving ongoing cost savings, media efficiency, media effectiveness, and a better view of our consumers.

Likelihood to Recommend

<div><div><div><div>Treasure Data is well suited to integrate all consumer data from disparate data sets, build real-time audiences based on behavior, connect to different channels to drive execution, and safeguard a company’s consumer data for privacy and governance. It is not used to actually distribute content for marketing purposes or build marketing automation journeys.

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Use Cases and Deployment Scope

We are using the platform across the whole organization. They're helping us to be compliant against 1st party data usage, and also to be more effective about digital media spent using our owned data to impact the right consumers, or to find people like them.

Even though it is not directly related to the Digital Media spent, being compliant against 1st party data usage keeps the company protected against law issues and bills that depending on the size of your business, can reach billions of dollars.

Likelihood to Recommend

They helped us a lot to shut down consumer data silos around the globe in a very safe and compliant way. Also are supporting our digital marketing strategies around the globe.

Use Cases and Deployment Scope

We use Treasure Data within Marketing as our Customer Data Platform (CDP). As such, it is central to our audience segmentation and activations to multiple marketing platforms.

Likelihood to Recommend

Treasure Data is a great tool for companies looking to centralize their customer information, create audiences base on various criteria, and then activate on those audience across various platforms. It may not be ideal for companies who already consolidate &amp; manipulate their customer data elsewhere (e.g., a cloud-based data warehouse) as some functionality will be redundant.