Item: Treasure Data
Rating: 9
Author: Dan Drazba

Use Cases and Deployment Scope

Treasure Data is used as a powerful data warehouse with an attached Customer Data Platform built on top of it. Treasure Data's data processing capabilities allow it to capture billions of rows of data at scale and process it in an efficient manner, allowing it to be a true source of record for all of your customer data. Treasure Data includes powerful technology to support robust data pipelines for technical teams, and an entire suite of integrations for marketing web personalization and audience communication activations across social advertising and direct marketing platforms.

Pros and Cons

Data Processing/Ingestion
Data Integrations
Data Flexibility

Learning curve with technology
Technical Implementation Process
End- User Friendliness

Return on Investment

Unification of customer data in one location
Full activation and customization of customer data
Ability to activate on multiple marketing channels from customer data
Higher ROI on ad campaigns

Innovative Uses

Ability for both Technical and Non-Technical teams to find the data they are after
Usage as an alternate data lake because of its extensive integration development
Reporting platform for understanding trends and customer insights

Key Insights

Do you think Treasure Data delivers good value for the price?

Yes

Are you happy with Treasure Data's feature set?

Yes

Did Treasure Data live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Treasure Data go as expected?

Yes

Would you buy Treasure Data again?

Yes

Likelihood to Recommend

Treasure Data is well suited for an organization looking for a full-featured data warehouse/lake solution with additional functionalities like a Customer Data Platform, Predictive Modeling, Data Integrations, and Reporting. Treasure Data allows organizations with strong technical teams to support the marketing team with an all-inclusive platform. A scenario where this may not be as appropriate would be for organizations without internal technical resources.

Support Rating

Treasure Data support team is highly knowledgeable and is able to handle a variety of requests. Treasure Data Support is easy to reach through the UI with a button to create a support ticket, or chat right away to a support agent to be sure the issue is solved.

Treasure Data Customer Support Pros and Cons

Pros	Cons
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response	None

Premium Support

Bug Resolution

Yes - Yes

Treasure Data is a Powerful Data-Driven, Technical Customer Data Platform

Overall Satisfaction with Treasure Data