Great CDP with phenomenal support
April 07, 2021

Great CDP with phenomenal support

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Treasure Data

We use Treasure Data within Marketing as our Customer Data Platform (CDP). As such, it is central to our audience segmentation and activations to multiple marketing platforms.

Pros

  • Integration with platforms
  • Customer support
  • Easy to use UI

Cons

  • Contract limits
  • Lack of nuanced audience logic via UI
  • Swift and worry-free maintenance of customer audiences
  • Predictive modelling using Treasure Data's machine learning algorithms
  • Creating integrated-channel A|B test audiences
Treasure Data is a great tool for companies looking to centralize their customer information, create audiences base on various criteria, and then activate on those audience across various platforms. It may not be ideal for companies who already consolidate & manipulate their customer data elsewhere (e.g., a cloud-based data warehouse) as some functionality will be redundant.

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