Treasure Data: Creating a 360° view of the Consumer for Better Media and Sales Effectiveness
September 03, 2021

Treasure Data: Creating a 360° view of the Consumer for Better Media and Sales Effectiveness

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Treasure Data

Treasure Data has helped us unify our dis-parent consumer data in over 50 markets. This assists us in building real-time behavioral audiences, improving reporting, safeguarding data privacy, and improving activation/execution into channels. With leadership and customization, we are driving ongoing cost savings, media efficiency, media effectiveness, and a better view of our consumers.
  • Unify disparate data sets and sources.
  • Analysis and understanding of data and reporting.
  • Safeguarding data privacy and improving activating into channels (Social, Media and Email).
  • Improvements in the user interface.
  • Simplification of segmentation for business (non-technical) users.
  • Positive use of 1st party data in media.
  • Increase in media efficiency.
  • Increase media effectiveness and marketing ROI.
  • Pre-built analytics models for usage for real-time behavioral.
Treasure Data is a leader in the CDP space with a very easy-to-use platform for engineers, the ability to customize, customer success and investment in our business, and the ability to provide value and return on investment.

Do you think Treasure Data delivers good value for the price?

Yes

Are you happy with Treasure Data's feature set?

Yes

Did Treasure Data live up to sales and marketing promises?

Yes

Did implementation of Treasure Data go as expected?

Yes

Would you buy Treasure Data again?

Yes

Salesforce Marketing Cloud Email Studio, Google Analytics 360 (formerly Google Analytics Premium), OneTrust, Salesforce Audience Studio (formerly salesforce dmp), LiveRamp, Epsilon PeopleCloud (Agility Harmony), Sizmek Ad Suite
Treasure Data is well suited to integrate all consumer data from disparate data sets, build real-time audiences based on behavior, connect to different channels to drive execution, and safeguard a company’s consumer data for privacy and governance. It is not used to actually distribute content for marketing purposes or build marketing automation journeys.