Velocidi

Velocidi is a customer data platform (CDP) designed to assist businesses in leveraging their first-party customer data for marketing optimization. According to the vendor, Velocidi caters to businesses of all sizes, offering solutions for audience segmentation, data unification, and activation across various marketing channels. The platform is specifically tailored for marketing professionals, e-commerce brands, fashion brands, subscription brands, and online marketplaces.

Key Features

Data Unification: According to the vendor, Velocidi enables businesses to collect real-time behavioral data from websites and online stores. The platform allows for the combination of data from online and offline customer touchpoints, resulting in clean, persistent customer profiles. Additionally, Velocidi provides a granular stream of real-time customer activity.

Smart Segmentation: Velocidi offers the ability to create custom segments for personalized message delivery. The vendor claims that businesses can use automatic segment creation tools to respond intelligently to customer activity. By optimizing retargeting, conversion rates, and retention rates, Velocidi aims to reduce cost per acquisition and boost customer lifetime value.

Activation: Velocidi allows businesses to activate customer segments across multi-channel ad platforms. The vendor states that this feature enhances customer interactions in real-time, enabling businesses to deliver the right message at the right moment. Ultimately, Velocidi aims to enhance marketing ROI and performance.

Conversion Optimization: According to the vendor, Velocidi helps businesses maximize conversion rates and return on ad spend. The platform identifies customers who are most likely to convert, allowing businesses to reach the right customers in their campaigns. Velocidi also enables businesses to personalize campaigns with smaller audience segments.

Prospecting: The vendor claims that Velocidi assists businesses in attracting high-value, loyal customers. By creating lookalike audiences from current customers, businesses can find more potential customers who are likely to be in-market. Velocidi uses first-party data for prospecting campaigns, aiming to fuel growth for businesses.

Retention: Velocidi provides businesses with the ability to predict next purchase timing for customers. According to the vendor, businesses can send timely offers and messages to drive repeat purchases. Velocidi also offers personalized win-back campaigns to reduce churn and retain customers through tailored messages and special offers.

Email Engagement Predictions: Velocidi claims to predict customer engagement with emails, helping businesses determine the best timing for email delivery. By improving open and click rates, businesses can maintain a healthy sender rating.

Churn Prevention: According to the vendor, Velocidi predicts potential churn based on customer behavior. By identifying customers who need extra attention, businesses can send targeted offers and messages to retain customers. The vendor claims that Velocidi's churn prevention feature aims to reduce churn and improve customer retention.

Lookalike Seeds: Velocidi allows businesses to use their current customers as seed audiences for lookalike models. According to the vendor, this feature enables businesses to attract new customers similar to their best customers. The vendor claims that businesses can expand their customer base and find more high-value customers with lookalike campaigns.

Brand, Size, and Category Segments: Velocidi enables businesses to segment customers based on their interactions with brands, product sizes, or categories. According to the vendor, this segmentation capability allows businesses to create hyper-personalized campaigns and improve inventory management with targeted product interaction segments.