WordStream Reviews and Ratings

Rating: 6.9 out of 10

Score

6.9 out of 10

Community insights

TrustRadius Insights for WordStream are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Duplicate Removal Tool: Users have found the duplicate removal tool in WordStream Advisor to be highly beneficial, allowing them to easily identify and pause duplicate keywords across campaigns, ad groups, and accounts. Multiple reviewers have stated that this feature has improved quality scores and account performance by eliminating redundancy.

Real-time Bid Management: Reviewers appreciate the bid management feature in WordStream Advisor for its ability to provide insights on current keywords and make adjustments in real-time. This feature saves time and effort, as users can conveniently make updates on the spot, ultimately enhancing campaign performance.

Ad Optimizations Recommendations: Many users have found the ad optimizations feature of WordStream Advisor to be beneficial. The tool scans paid search accounts and provides recommendations for creating new ads and pausing underperforming ones. This streamlined approach to ad management helps improve overall ad performance.

Reviews

23 Reviews

Epic Support!

Rating: 9 out of 10

July 7, 2020

Use Cases and Deployment Scope

I originally used WordStream because I was invited to one of their events at Google's HQ in Chicago and it was informational and exciting. The tool seemed extremely efficient in managing intelligent decisions for Search Engine Optimization and for Paid Per Click campaigns for Google and Bing. It provided excellent suggestions to optimize our ad spend and bid competitively within our PPC/SEM approach.

Pros

The software was very user friendly.
We utilized a premium membership to secure monthly support and their team was so kind and supportive!
It was nice to have all of our ad campaigns within one tool versus managing Bing and Google separately.
The monthly reports were AWESOME to present to clients and leadership!

Cons

This is definitely not for a beginner and require knowledge on how PPC/SEM campaigns are run unless you purchase the premium support package that includes a dedicated representative to which they are very helpful.
We had some serious tracking issues and were unable to effectively track the clicks to our website. Because of this, I had to start from scratch and decided not to use WordStream.

Likelihood to Recommend

I sincerely loved working with the team at WordStream. The speakers at their events are extremely knowledgable and filled with personality which made working through the issues more of a treat than a disaster. This is a great tool if you have the budget to put into your campaigns and you set everything up appropriately from the get-go. When I started using the solution, I was NOT knowledgable on paid approaches and may have done more harm than good.

Chantel Soumis

CEO & Creative Director in Marketing at Stardust Creative (1-10 employees)

Vetted Review

2 years of experience

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WordStream: A Company Must

Rating: 8 out of 10

Incentivized

March 9, 2020

Use Cases and Deployment Scope

We use it to help promote certain machines we are developing for our engineering company. It makes online advertisement so much easier for us. The tools in this program help us optimize our search and social campaign. It just is an easier step to help us accomplish online advertising. Makes the online work more efficient.

Pros

Reporting.
Customer support.
Ad creation.

Cons

Google syncing.
Some design.
On boarding.

Likelihood to Recommend

It helped our company save money using the Ad word. It's really helpful when we are trying to reach a wide audience of people but are in a time crunch. It helps makes things efficient and fast but in a creative way. The customer support is amazing and is ready to help as soon as you need it.

Verified User

Employee in Engineering (51-200 employees)

Vetted Review

1 year of experience

WordStream is a Google Advertising MUST!

Rating: 10 out of 10

Incentivized

March 2, 2020

Use Cases and Deployment Scope

WordStream has been implemented within our company to help us saved time and money using the Google AdWords platform.

Pros

Reporting. I am able to pull detailed analytical reports with ease. This helps when trying to really dig deep and analyze how my account is performing.
Set/Manage budgets. I don't even have to log in to Adwords anymore! I can integrate it with the WordStream platform, set budgets, and leave it to run. This is powerful and saves so much time!
Amazing customer support. Any time I have a question, they answer it within the day and are always friendly and able to help.

Cons

UX Design. Their design isn't bad, but they could definitely improve and make things a little more attractive for the end-user.
Connecting with your Google account. I felt this process was a little complicated and I wish they made it a one or two-click process to connect the accounts.
Onboarding. I feel every client should have a personal rep helping onboard them. Maybe others had this, but I did not. I still love the platform, but it would have been faster to learn if they had an onboarding rep.

Likelihood to Recommend

Do you currently use Google Adwords to drive new business for your website? Then you need WordStream. The best scenario where it has helped me is time. I used to spend easily 20 hours a week analyzing data, making minor changes, adjusting budgets, trying to just master Google Adwords! But now I'm able to spend maybe 2-3 hours a week on Google AdWords and put the rest of my attention on other responsibilities. WordStream has mastered making my time more efficient.

Mark Rueckert

Sales Director in Sales at Elemerce (51-200 employees)

Vetted Review

1 year of experience

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WordStream Advisor: The Paid Media Marketer's Best Friend

Rating: 9 out of 10

Incentivized

January 30, 2020

Use Cases and Deployment Scope

The Paid Search team uses WordStream Advisor. It simplifies the process of reviewing our paid search accounts by analyzing campaigns and making recommendations. It also generates a monthly report that covers overall performance, and we share this with the account management team and with the client. We have weekly and biweekly reviews where we look over each account, and WordStream Advisor saves us a lot of time in this process.

Pros

Great recommendations for keywords and ad optimizations that we often implement.
Monthly report provides important details on the health of each account.

Cons

The new Strategy feature has potential but hasn't offered much insight at this point.
Some reportedly "underperforming" ads and keywords are not doing as bad as the system says.

Likelihood to Recommend

WordStream Advisor is the perfect platform for agencies managing a large number of paid media accounts. While we mostly use it for Google Ads accounts, it can also be used for Facebook, Bing, and other paid platforms. With a large number of accounts, it can become time-consuming going through each one to review performance. WordStream Advisor makes that process much more manageable.

Verified User

Analyst in Marketing (51-200 employees)

Vetted Review

1 year of experience

Quality Product That Cuts Your Time in Half

Rating: 10 out of 10

Incentivized

January 28, 2020

Use Cases and Deployment Scope

WordStream is used by our SEM department to make sure the quality of work in our PPC recurs better along with cutting the time spent on them in half. WordStream simplifies PPC by addressing the issue your account has and guiding you to make the necessary changes to your accounts for the best ROI, CTR and so much more.

Pros

It breaks down Google Ads and simplifies it.
It addresses issues with your accounts and guides you to make beneficial changes.

Cons

When updating ads sometimes it doesn't have suggestions and just lists that there is an issue with the ad.
The functionality of creating new ads gets kind of confusing and I'd prefer to do that within Google.

Likelihood to Recommend

WordStream is well suited for PPC analysts who have a large quantity of accounts that need tending to weekly. Their software cuts our time in half when working on an assignment. One of my favorite features is the monthly reports it provides that gives detailed analysis of the past month and easy-to-read graphs.

Lauren Ericksen

SEM Analyst in Marketing at Vizergy (51-200 employees)

Vetted Review

2 years of experience

Fantastic Product!

Rating: 10 out of 10

Incentivized

February 2, 2019

Use Cases and Deployment Scope

The paid search department here at Vizergy uses WordStream daily to manage our Google and Bing Ads accounts for our clients. WordStream has sped up our processes and increased productivity greatly!

Pros

WordStream surfaces all of the urgent action items for each individual account.
The platform makes managing negative keywords a breeze.
It also simplifies reporting with automated reports that hit on all of the important metrics.

Cons

Some of the algorithms could be smarter. For example, it suggests that we negate close misspellings of key terms when the user intent was clearly applicable.
Sometimes it will suggest that we pause an ad that has only been running for a week or so, which is not long enough for proper testing.
The system can sometimes run slowly, especially the accounts dashboard.

Likelihood to Recommend

If you have a large number of accounts that you need to manage, then WordStream is the perfect tool for you. It surfaces all of the relevant information but still leaves the decision-making up to the analyst, as opposed to other platforms that make the decisions for you.

Joseph Lesho

Team Lead, Digital Marketing Services in Marketing at Vizergy Digital Marketing (51-200 employees)

Vetted Review

1 year of experience

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WordStream Advisor for better Google AdWords PPC Management

Rating: 8 out of 10

Incentivized

January 16, 2019

Use Cases and Deployment Scope

We are using WordStream to have a better handle and management of our Google AdWords account.

They advised us on what we were doing right, what we were doing wrong and ways to improve our metrics and CTRs. It has helped us define how to use our budget more effectively and the educational side was just great when it came to understanding how to set negatives and other aspects that Google isn't always clear about.

Pros

Explaining Google AdWords.
Showing examples and metrics.
Keyword analysis tools.

Cons

Not all Google AdWord settings can be managed through WordStream.
How to effectively set bid amounts.

Likelihood to Recommend

I'm still new to using WordStream so I'm still learning.

I like the 20 minute work week area where the system is showing me potential issues and suggestions to better enhance my AdWords experience.

Great for anyone using AdWords since Google is always changing how things work in terms of keywords, ranking, budgets, etc.

Erin Harris

Owner in Marketing at ESH Genealogy & Marketing (1-10 employees)

Vetted Review

1 year of experience

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Increased Performance, Decreased Hours

Rating: 10 out of 10

Incentivized

December 15, 2018

Use Cases and Deployment Scope

We use WordStream to streamline our pay-per-click management for a variety of clients as well as ourselves. It helps us to stay on top of all pay-per-click advertising campaigns across Facebook, Bing, and Google Ads. It helps us to also limit the number of hours we spend on it while actually improving performance.

Pros

20 minute work week
Insights into campaigns
Ease of use
One place to manage all our campaigns on different platforms

Cons

It is not a cheap software

Likelihood to Recommend

I was actually skeptical before trying out WordStream, but the software has been great to work with and the staff at WordStream are committed to our success. It has cut down on our manual hours and also improved the performance of our campaigns across all our clients and campaigns. Highly recommend.

Dustin Brackett

CEO in Marketing at HIVE Digital Strategy (1-10 employees)

Vetted Review

1 year of experience

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WordStream Gives Google Ads Users An Easier Way to Optimize Their Performance

Rating: 9 out of 10

Incentivized

November 25, 2018

Use Cases and Deployment Scope

WordStream is being used by our Sales and Marketing teams to manage our Paid Search campaigns across Google AdWords and Facebook. The tool is used weekly to monitor ad performance and help keep every ad copy and keywords optimized for success. The WordStream consults offer monthly advice to ensure everything is up to best practices.

Pros

The 20 minute work week function is an easy way to stay on top of your ads.
Querystream is a good way to see what people are already searching for related to your business.
Keyword Research tool is good for finding the right targets for your content strategy.

Cons

Their AI system in the 20 Minute Work Week doesn't always seem to learn what you consistently reject.
Their advice tends to be to build out large amounts of keywords and campaigns which can spread your budget thin.
Would be nice to get more in depth advice on how to optimize ad copy so they perform better.

Likelihood to Recommend

WordStream is good for when you don't want to have to dig into Google AdWords to optimize your paid search ads. It provides very good reporting which makes it easy to monitor your performance. If you are already moving efficiently through Google AdWords and making adjustments based on the data you learn there, you probably don't need WordStream. It's also best if you are handling a lot of paid search campaigns.

Verified User

Manager in Marketing (51-200 employees)

Vetted Review

2 years of experience

Stay Away From WordStream

Rating: 1 out of 10

July 20, 2018

Use Cases and Deployment Scope

WordStream was a tool I decided to use to help us with our adwords efficiencies.

Pros

Helps ad negative keywords
Rep is friendly
Platform easy to navigate

Cons

Customer service is awful.
Support email is non-responsive.
Sales technique to lower price is lock you in to a contract that's impossible to cancel , but they don't mention that when you cancel.

Likelihood to Recommend

It is a good tool to use for a short term. Kept telling me to let data collect but not much was changing. Rep was friendly. Sales and support were the worst people to deal with.

Verified User

Account Manager in Social Media (1-10 employees)

Vetted Review

1 year of experience

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