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WordStream Advisor: The Paid Media Marketer's Best Friend
January 30, 2020

WordStream Advisor: The Paid Media Marketer's Best Friend

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with WordStream Advisor

The Paid Search team uses WordStream Advisor. It simplifies the process of reviewing our paid search accounts by analyzing campaigns and making recommendations. It also generates a monthly report that covers overall performance, and we share this with the account management team and with the client. We have weekly and biweekly reviews where we look over each account, and WordStream Advisor saves us a lot of time in this process.
  • Great recommendations for keywords and ad optimizations that we often implement.
  • Monthly report provides important details on the health of each account.
  • The new Strategy feature has potential but hasn't offered much insight at this point.
  • Some reportedly "underperforming" ads and keywords are not doing as bad as the system says.
  • It has increased ROI by identifying underperforming ads and keywords and allowing us to make changes directly in the platform.
  • It has saved us a significant amount of time on our weekly and monthly reports.
I have not had any experience with the customer support team for platform issues, but the account representative checks in with us often and is always available to answer questions. We will usually get on quarterly review calls so that she can share any new updates to the platform and answer questions.

Do you think WordStream Advisor delivers good value for the price?

Yes

Are you happy with WordStream Advisor's feature set?

Yes

Did WordStream Advisor live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of WordStream Advisor go as expected?

I wasn't involved with the implementation phase

Would you buy WordStream Advisor again?

Yes

WordStream Advisor is the perfect platform for agencies managing a large number of paid media accounts. While we mostly use it for Google Ads accounts, it can also be used for Facebook, Bing, and other paid platforms. With a large number of accounts, it can become time-consuming going through each one to review performance. WordStream Advisor makes that process much more manageable.