Fantastic Product!
February 02, 2019

Fantastic Product!

Joseph Lesho | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with WordStream Advisor

The paid search department here at Vizergy uses WordStream daily to manage our Google and Bing Ads accounts for our clients. WordStream has sped up our processes and increased productivity greatly!
  • WordStream surfaces all of the urgent action items for each individual account.
  • The platform makes managing negative keywords a breeze.
  • It also simplifies reporting with automated reports that hit on all of the important metrics.
  • Some of the algorithms could be smarter. For example, it suggests that we negate close misspellings of key terms when the user intent was clearly applicable.
  • Sometimes it will suggest that we pause an ad that has only been running for a week or so, which is not long enough for proper testing.
  • The system can sometimes run slowly, especially the accounts dashboard.
  • Increased productivity by 39%.
  • For one particular account, CTR increased by 32.99% and CPC decreased by 7.12%.
  • For the same account, ROI increased 40.87%.
I prefer WordStream because it leaves the important decisions us. I've heard horror stories of companies that use fully-automated platforms that created HUGE messes for them. WordStream is also much easier to use than other similar platforms that I've used.
If you have a large number of accounts that you need to manage, then WordStream is the perfect tool for you. It surfaces all of the relevant information but still leaves the decision-making up to the analyst, as opposed to other platforms that make the decisions for you.